MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.

Publicity 120

Publicity Storytelling Journalism Viral 120

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities. for a long time.

Brand 122

Brand Branding Newspapers Media 122

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. Storytelling and compelling visuals, as well as attention-getting video, all need to be considered as we weave our marketing tales.

SEO 94

SEO Google Storytelling Writing 94

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos. My daily newspaper of choice is…The Washington Post.

Policies 120

Policies Internal International Public Affairs 120

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. After the manager of a Philadelphia Starbucks called the police on two African-American customers who took a table before ordering anything, the video of their arrest went viral, and the brand had a grande crisis in the making.

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

JUNE 21, 2017

Start With Good Storytelling. Good storytellers can find a way to put the story in a way your audience wants it,” Frank says. If you look at Racked.com, which is a site about shopping, they publish a newsletter and they publish Facebook video – and that’s it,” says Sicha. For every story, think WWYS: What would you share? “If

Viral 112

Viral How To Storytelling Facebook 112