Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”. But just 2% said “always.”.

Interviews 104

Interviews Publicity Technology Social Media 104

PR Insiders

AUGUST 26, 2021

In the last PR Insider, I shared with you some of the results from the 12th annual Global State of the Media report compiled by Cision , a PR software and services provider. At News & Experts, we’ve had great success providing the media with content that is written like a newspaper article.

Survey 78

Survey Pitching Newspapers Software 78

PR Insiders

MAY 5, 2021

Cision , a PR software and services provider, has unearthed a few clues. As much as possible we want to filter out those less likely to write about the client’s topic. You, on the other hand, may just be trying to get into your local newspaper or a trade publication. If that fails, give the publication a call and ask.

Pitching 78

Pitching Government Financial Survey 78

Maxim Behar

JANUARY 28, 2024

First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own.

Radio 59

Radio Ethics How To Writing 59

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

How To 52

How To Newspapers Analytics SEO 52

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Just measure it in inches.”

Media 75

Media Radio Newspapers Print 75

Maxim Behar

SEPTEMBER 5, 2021

My argument is very simple - you can develop a software or buy any media around the world and flood it with advertisements, but today you can't do anything without properly structuring the content. I think there are three most important things that we should pay attention to and I write about them in my book " The Global PR Revolution ".

Meeting 98

Meeting Advertising Advertising Agency 98

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Twitter A journalist’s. For example, here’s senior.

How To 121

How To YouTube Pitching LinkedIn 121

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. The ability to communicate, on television and radio, that's not possible in newspapers is of course.

Leadership 59

Leadership Social Media Creativity Ethics 59

PR Conversations

JULY 5, 2016

Not to mention, this was Fortune writing a fairly positive article on PR.” We have been transcribing it verbally for months through voice-text software, since it can’t be digitized.” It gives a “current” look at the major players and what they were up to. ” What’s new and future plans.

Publicity 53

Publicity Education Video Film 53

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). Today, they just dump gigabytes of data into a software program called eDiscovery, and boom, here are the parts relevant to the case. They are beating Madison Avenue at its own game – and in its hometown newspaper and it’s been doing it for years.

Agency 97

Agency Trends Marketing Survey 97

Journalistics

NOVEMBER 20, 2014

Nothing makes me want to write more than hearing somebody learned something from one of my posts. Since my friend reminded me of this all-too-important audience segment, I figured it only fitting to write a post just for you (the college student reading this post right now). Writing – learn to write well.

Journalism 52

Journalism Sports Writing Meeting 52

PR Conversations

JULY 5, 2016

Not to mention, this was Fortune writing a fairly positive article on PR.” We have been transcribing it verbally for months through voice-text software, since it can’t be digitized.” It gives a “current” look at the major players and what they were up to. ” What’s new and future plans.

Publicity 40

Publicity Education Video Film 40

PR Conversations

JULY 5, 2016

Not to mention, this was Fortune writing a fairly positive article on PR.” We have been transcribing it verbally for months through voice-text software, since it can’t be digitized.” It gives a “current” look at the major players and what they were up to. ” What’s new and future plans.

Publicity 40

Publicity Education Video Film 40

Sword and the Script

JANUARY 17, 2023

1) I’ve modified the list to only cover those software providers that are in my assessment primarily or heavily focused on PR and communications. This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. All-in-one PR software incumbents.

Technology 93

Technology Software Resources Pitching 93

PR Fuel

OCTOBER 23, 2020

From there, the journalists will decide which press releases to use in their blogs, TV news bulletins, newspapers, radio, or podcasts. The other issue with this is there’s no guarantee your press release isn’t properly carried out within their software or platform. The goal is to have your press release reach a wider audience.

Software 105

Software Engineering Writing Video 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. AI writes the editorial calendars.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

MARCH 14, 2016

Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices? But after spending an afternoon with the man who runs the Microsoft facilities department and learning about his unique, money-saving energy software, Clayton went with the energy story.

Storytelling 120

Storytelling Skype Energy Software 120

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. The journalists were people working in media, newspapers or TV channels, or radio stations. Similarly, the language that we use to write on Twitter is entirely different.

B2B 52

B2B Communications Media Newspapers 52

Rock the Status Quo

APRIL 8, 2016

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. Look at newspaper “stories” today? Look at newspaper “stories” today? Try It: Write more – the #1 way to improve is through practice.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. Look at newspaper “stories” today? Look at newspaper “stories” today? Try It: Write more – the #1 way to improve is through practice.

Storytelling 100

Storytelling Resources Journalism Examples 100

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR Conversations

AUGUST 17, 2014

Few practitioners even know how to code with HTML (let alone anything more sophisticated) or have a working knowledge of design packages, macros or to be honest, how to use the full capabilities of word-processing or presentation software. Are they familiar with conceptual frameworks that help improve communications?

Education 87

Education Training Policies Crisis Management 87

Mindful Marketing

MAY 3, 2024

” It was a question I heard while watching Bloomberg business one February many years ago that helped inspire me to write about ethical issues in marketing. ” These experiences, along with my research and writing, lead me to conclude that people are who we can depend on to ask important ethical questions, not AI.

Ethics 96

Ethics Privacy Radio Sports 96

Bad Pitch Blog

FEBRUARY 6, 2006

In long-ago 2000, beloved and ornery Washington Post columnist Gene Weingarten wrote about a tongue-in-cheek bet with a colleague at the newspaper, whereby they gauged the “desperation” of PR supplicants by trading coverage for humiliating personal stories. The fact is, I write humor.

Pitching 40

Pitching Journalism Advertising Advertising 40

Cision

AUGUST 19, 2016

Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. “If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Lead Times.

Pitching 120

Pitching Newspapers Advertising Advertising 120

Maxim Behar

MAY 10, 2021

Social media gave the chance to everyone to test their writing abilities, to own a place for sharing opinions, to like and to hate and even to spread fake news. Both media are very modern, professional and independent and with the new software platform and professional content now the whole world knows this much better.

Newspapers 98

Newspapers Tourism Government Journalism 98

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. ” To many, injecting a CTA into a piece of writing is to sully the art form. ” You technically interview people at your company and write Q&As.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Maxim Behar

NOVEMBER 16, 2020

At the time, there were whole pages of such obituaries in the newspapers. A while ago I had to discuss the topic about the so-called "influencers" and now I am eager to write a book on the topic of "Bulgarian influencers". It’s a pity. Too bad for many other people. You are right that our social media was a bit like modern obituaries.

Government 52

Government Measurement Crisis Radio 52

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Ad blocking software has now been made ubiquitous by Apple, which sells the apps on its AppStore and includes ad blocking extensions in its iOS9. Quality content at no cost.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48