Ben & Jerry’s stops ice cream sales in West Bank, digital newsroom employment dwarfs newspapers, and Toyota holds back on Tokyo Olympics

PR Daily

newspaper newsroom employment fell 57% between 2008 and 2020 while the number of digital-native newsroom employees rose 144%. Also: McCormick searches for taco influencer, Nike supports employees during supply chain shortage and how one retail real estate trade association is rebranding.

John Oliver and the future of newspapers

Media Bullseye

Earlier this month, John Oliver highlighted the plight of newspapers in a 19-minute soliloquy that focused on how important newspapers are—and he also made some fun of the industry’s attempts to address declining subscription rates. He also made a point of showing how reliant other forms of media are on newspapers by compiling clips of cable news outlets reporting on stories that credited the newspapers that did the original reporting.


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This Is Why You Need to Write Creative Content


Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. Why creative content writing?

Improve Your Public Relations Writing With These Tips

ImPRessions - Crenshaw Communications

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. ” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. And no matter how well you write, there’s always room for improvement. Keep writing.

Local newspaper ‘headline’ goes viral after proofreading error

PR Daily

Such was the case in Wednesday’s front page of Cambridge News , a local newspaper in the United Kingdom: Hope you’re having a better day than the production editor of the Cambridge News This’ll be featured in newspaper sub-editing courses for years. BBC News also sniped at the error in a write up on its website: Bants from @BBCNews website about the Cambridge News front page today

Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

In my last newsroom, working for Ohio’s largest newspaper, I didn’t have my own desk. Imagine my surprise when I reported for work in public relations, having leaped from the unfolding train wreck that is newspaper journalism after 30 rewarding years. Why newspapers' problem is PR's problem. I stopped responding because there were only so many ways to say, “I’m sorry, the newspaper you remember is not here anymore.”. When they write, people listen.

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Writing Inspiration Roundup: Our Top Writing Posts of 2015


Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. The History of the Boilerplate and 7 Tips on Writing One. How to Write a Feature Press Release.

Maxim Behar for Seychelles NATION newspaper: Well-controlled risk is bringing to Seychelles only benefits

Maxim Behar

Social media gave the chance to everyone to test their writing abilities, to own a place for sharing opinions, to like and to hate and even to spread fake news.

The Chicago Sun-Times’s Strategy May Save Newspapers

The Stalwart Blog

Regardless of your political leanings, this strategy of "don't be everything to everyone" could stand as a model for other newspapers to follow. . While understandable, this strategy will only accelerate the demise of newspapers. Reporters can only improve their productivity to a certain level, but can’t streamline interviews or fact-finding activities enough to write complete stories with greater effectiveness.

How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. And second, school newspapers are in my blood. With the Geekly, it helped build our newspaper.

How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about.

PR Writing: When You Should Hire a Professional

PR Fuel

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget.

PR writing corner—reviewing the latest changes to the AP Stylebook

Agility PR Solutions

So apparently blondes no longer have more fun—at least not according to the Associate Press Stylebook, a sort of bible for newspapers and other word nerds (of which I am proudly one).

10 Knock-Their-Socks-Off Press Release Headline Writing Tips


Write as if it Were a Front Page Article. Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” This is a great strategy to appeal to journalists who you want to write about your news. Write the Headline Last.

6 ways artificial intelligence is transforming writing

PR Daily

Are we going to see computers writing the next Great American Novel? Over the last decade or so, though, AI (artificial intelligence) has become increasingly sophisticated, and it’s influencing the world of writing in a number of interesting ways. Here are six ways AI is changing the face of writing—and reading: No. You might be wondering by this point if AI can be used to actually write. How do you think AI is changing writing?

Writing tips from big-time novelists

PR Daily

list of rules for writing. But one of the best things the list did was inspire The Guardian newspaper to publish tips from a host of successful fiction writers. Shut up and write. It's doubtful that anyone with an internet connection at his workplace is writing good fiction," says novelist Jonathan Franzen. RELATED: Learn PR writing tips that will wow executives, woo editors and win audiences. ]. Write dialogue that people would actually speak.".

How to Write a Great Company Boilerplate for Your Press Releases

PR Fuel

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. In the following article, we’re going to give you the keys to writing great copy for yours. Press Release Writing

7 tips for writing headlines journalists love

PR Daily

Here are some tips for writing headlines for real journalists : 1. Remember, you’re writing for a layperson who may have no knowledge of your industry, so keep it simple. Write it for the right journalist. If your news is intended for a specific industry, write your headline with the proper journalist in mind. Write niche-news headlines for industry-specific journalists, and send press releases accordingly. Headlines change lives.

3 ways to punch up your writing

PR Daily

17 webinar “ Write Amazing Press Releases ” for more tips from Bozell’s Jennifer Stauss, writing coach Ken O’ Quinn, and Jason Chupick, former head of PR at Hearst Media. Most leads in newspapers and on news sites run one sentence and fit this pattern,” says O’Quinn. You can still be creative when writing news leads, despite their brevity. Good writing is built on specific details, says O’Quinn.

The Inverted Pyramid Writing Style for Press Releases: What You Need to Know

PR Fuel

Want to write a press release that secures readers’ attention? The inverted pyramid style of writing is a proven way to deliver news in a fast and efficient manner. Read on because here’s what you need to know about this writing style. Press Release Writing

13 rules to sharpen your PR writing

PR Daily

When a PR pro writes, it usually is a marketing activity—and that writing must be sharp, clear and focused. PR writing is as varied as marketing content: press releases, brochures, letters, blogging, website content and video-script writing. Here are 13 rules to follow to hone your writing skills and final product: 1. Many newspaper articles use subheads. Write: The city council passed the law last night.

8 writing tips for young PR pros

PR Daily

Writing is a cornerstone of all that we do as PR professionals. That gives you an idea of how important writing is to the PR industry. At my alma mater, all PR majors were required to spend a couple of semesters writing for the student newspaper. Whether or not you had the experience I did, many young PR pros want to know how to improve their writing. Write when the mood strikes you. RELATED: Improve your writing today with this free guide.

Man Bites Dog: Newspapers Outlive Themselves, Blissful Ignorance Becomes Artform

Bad Pitch Blog

There''s "Bits" with several of our well-informed friends writing on tech-smart topics far and wide. This is problematic because - everyone take notes - there are smart people in the world who write blogs without needing the validation of being called an "expert." in Economics writes a fabulous political blog that merits reading daily. 2001 blogs HTML New York Times Op-Ed Slow Death of Newspapers Trombones Willful Ignorance

How to Write an Award-Winning Submission

The Awards Blog

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. Local Newspapers or Online Publications. The post How to Write an Award-Winning Submission appeared first on Technology Awards List. Do you want your peers to recognize you for your innovation and hard work? It’s simple: apply for a business award. .

Use strong nouns to fortify your writing

PR Daily

RELATED: Attend the Business Writing Summit and start writing more powerful press releases, blog posts, internal memos and more. ]. magazine, periodical, newsletter, newspaper, journal, blog, post, circular, digest, brochure, booklet, rag, review, manual, gazette, sheet, tabloid, broadsheet. Read more of her posts on writing, editing and corporate life at. By now, the writers and editors who read PR Daily are familiar with the advice to use strong verbs.

Improve your writing style with help from a machine

Stephen Waddington

It helps simplify and improve the comprehension of your writing. Good, concise writing uses a set of rules that we learn at school. The software helps simplify writing and improves its comprehension. The app marks up writing in blue, green, red, pink and yellow by applying the lessons we learn at school. A tabloid newspaper has a reading age of eight and a broadsheet newspaper age 14. The final job is simplifying the structure of your writing.

2 anecdotes to inspire great PR writing

PR Daily

Here are two of the best regarding essential writing lessons: How humorist Nora Ephron learned to get to the point. In one of her funniest, most revealing books, “I Feel Bad About My Neck,” Nora Ephron recalls a lesson from her high school journalism class on how to write a story lead: “The best teacher I ever had was named Charles Simms, and he taught journalism at Beverly Hills High School in 1956 and 1957. How David Poulson helps academics write smarter for the public.

Public Relations and the Press: A Powerful Partnership


On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. As PR professionals, we can write about how wonderful a client is and that work can be published and repurposed. Thought Leadership Media Relations newspapers

PR 101: How to Pitch The New York Times


It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. If there’s one newspaper subscription to have as a useful pitching resource, it’s The New York Times. Best Practices Featured newspapers pitching The New York Times

Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune


If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? There’s a challenge because we have to put out 7 newspapers a week.

6 tips for writing a stellar hospital blog

PR Daily

Don’t forget to post news of the official launch on your website, reach out to your local newspaper, and tease new stories on Facebook and Twitter each week. While most organizations have made the foray into social media, the decision to launch a blog comes with many questions. How do you leverage existing content and publications? Should you have regular contributors? Who will read it?

Conditions are favorable for the comeback of the daily newspaper

Communications Conversations

For years, every time I make a comment about how my wife and I subscribe to and read the daily newspaper, I always get a smattering of comments like “They still have daily newspapers?” But recently, a couple of things have me thinking maybe the daily newspaper will make a comeback. With all the fake news hub-bub, our world needs mainstream media and journalists (who write for newspapers) now more than ever.

How to Choose the Best Press Release Writing Service for Your Specific Needs

PR Fuel

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Instead, they should read like an article you can read in the newspaper or magazine with timely, relevant information that would interest readers.

Don’t be a #PRFail: 5 common pitch fumbles to avoid

PR Daily

Though bad writing can reflect poorly on the company or client you represent, it ultimately damages your reputation and credibility. You don’t need to write the whole story. Before you write, take a step back and reset. Research will only help you write stronger pitches.

The Best Obituary I Have Ever Read

Ishmael's Corner

As a student of business writing, I don’t turn to obituaries for inspiration (probably a good thing). The typical obit adheres to a formula that goes something like this: He or she passed away Source of fame Key achievements Surviving family There’s a reason that newspapers assign the “obit beat” to newly hired college grads.more. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

7 steps to better PR writing

PR Daily

Writing is often the linchpin of successful public relations campaigns. PR writing differs from newspaper copy or novel prose, but basic principles of writing prevail. Here’s how to improve your PR writing: 1. RELATED: Join us in Chicago for the PR Writing Conference, and learn how to compose content that sizzles. ]. Immerse yourself in great writing. Passive voice makes writing weak and bumbling—not unlike the aforementioned Mets and Phillies.

PR Guy Morphs into Travel Writer

Ishmael's Corner

I thought the newspaper was asking me questions about my favorite travel destination. It turned out that the newspaper assumed San Francisco was my favorite travel destination — hey, why else would I live 53 miles south of San Francisco? — The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

3 ways to add pizazz to your press release’s headline

PR Daily

If you don’t write something with pizazz, your press release won’t go far. Newspapers have long used alliterations to draw in readers. Brand Journalism Content Marketing Media Relations Speechwriting Writing & Editing

5 ways to foster creativity in your PR and marketing team

PR Daily

Encourage your team to read case studies, to follow smart and creative people on social media and to read the newspapers daily and share best practice with each other. The ability to find unique solutions isn’t an innate trait.

13 smart, affordable ways to promote events

PR Daily

Use the interviews to write teaser articles about the speaker’s presentation—and distribute the article to news outlets and on social media. Print magazines need months of lead time, and even daily newspapers prefer a week or two of advance notice.