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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes.

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Yet another challenge for the modern day newspaper

Communications Conversations

I grew up reading newspapers. I say hopefully because, as we all know, the newspaper industry is in trouble. The challenges of running and maintaining a modern-day newspaper have been discussed at length the last few years. This past weekend, I read an op-ed from one of my personal favorites, George Will (for the uninitiated, Will is a political commentator and journalist who writes regularly for the Washington Post; he’s also a Pulitzer Prize winner).

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This Is Why You Need to Write Creative Content

PRSay

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. Why creative content writing?

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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. And second, school newspapers are in my blood. With the Geekly, it helped build our newspaper.

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Ben & Jerry’s stops ice cream sales in West Bank, digital newsroom employment dwarfs newspapers, and Toyota holds back on Tokyo Olympics

PR Daily

newspaper newsroom employment fell 57% between 2008 and 2020 while the number of digital-native newsroom employees rose 144%. Also: McCormick searches for taco influencer, Nike supports employees during supply chain shortage and how one retail real estate trade association is rebranding.

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Improve Your Public Relations Writing With These Tips

ImPRessions - Crenshaw Communications

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. ” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. And no matter how well you write, there’s always room for improvement. Keep writing.

Writing 223
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The Chicago Sun-Times’s Strategy May Save Newspapers

The Stalwart Blog

Regardless of your political leanings, this strategy of "don't be everything to everyone" could stand as a model for other newspapers to follow. . While understandable, this strategy will only accelerate the demise of newspapers. Reporters can only improve their productivity to a certain level, but can’t streamline interviews or fact-finding activities enough to write complete stories with greater effectiveness.

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Maxim Behar for Seychelles NATION newspaper: Well-controlled risk is bringing to Seychelles only benefits

Maxim Behar

Social media gave the chance to everyone to test their writing abilities, to own a place for sharing opinions, to like and to hate and even to spread fake news.

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Recording Academy introduces Grammys inclusion rider, newspapers make more money from circulation than ads, and Vrbo responds to elevator tragedy

PR Daily

The messaging from Color of Change’s president emphasizes the utility of a tool like the inclusion rider to help set tangible, specific rules in order to influence your organization’s larger cultural shifts, along with the importance of codifying your DE&I policies in writing.

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Why good writing is the best foundation of a successful social media career

Communications Conversations

The better you write, the higher you will go. He also made another statement I wholeheartedly agree with: “People who think well, write well.” ” That starts with writing. And again Ogilvy nailed it: “Good writing is not a natural gift.

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Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

In my last newsroom, working for Ohio’s largest newspaper, I didn’t have my own desk. Imagine my surprise when I reported for work in public relations, having leaped from the unfolding train wreck that is newspaper journalism after 30 rewarding years. Why newspapers' problem is PR's problem. I stopped responding because there were only so many ways to say, “I’m sorry, the newspaper you remember is not here anymore.”. When they write, people listen.

Print 131
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Local newspaper ‘headline’ goes viral after proofreading error

PR Daily

Such was the case in Wednesday’s front page of Cambridge News , a local newspaper in the United Kingdom: Hope you’re having a better day than the production editor of the Cambridge News pic.twitter.com/wmCp6ZL5fE. This’ll be featured in newspaper sub-editing courses for years. BBC News also sniped at the error in a write up on its website: Bants from @BBCNews website about the Cambridge News front page today pic.twitter.com/wJocU2XVxu.

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Maxim Behar for 24 Daily Newspaper: The Failure of the Bulgarian Health Campaign

Maxim Behar

The PR expert Maxim Behar shared with the Bulgarian 24 Daily Newspaper his opinion on the management of politicians in Bulgaria, about the mistakes they make and how they negatively affect the country's brand image, health system and public safety.

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10 Knock-Their-Socks-Off Press Release Headline Writing Tips

Cision

Write as if it Were a Front Page Article. Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” This is a great strategy to appeal to journalists who you want to write about your news. Write the Headline Last.

Writing 212
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PR writing corner—reviewing the latest changes to the AP Stylebook

Agility PR Solutions

So apparently blondes no longer have more fun—at least not according to the Associate Press Stylebook, a sort of bible for newspapers and other word nerds (of which I am proudly one).

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PR Writing: When You Should Hire a Professional

PR Fuel

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget.

Writing 57
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How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about.

Writing 63
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How to Write a Great Company Boilerplate for Your Press Releases

PR Fuel

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. In the following article, we’re going to give you the keys to writing great copy for yours. Press Release Writing

Writing 58
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Writing tips from big-time novelists

PR Daily

list of rules for writing. But one of the best things the list did was inspire The Guardian newspaper to publish tips from a host of successful fiction writers. Shut up and write. It's doubtful that anyone with an internet connection at his workplace is writing good fiction," says novelist Jonathan Franzen. RELATED: Learn PR writing tips that will wow executives, woo editors and win audiences. ]. Write dialogue that people would actually speak.".

Writing 126
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Man Bites Dog: Newspapers Outlive Themselves, Blissful Ignorance Becomes Artform

Bad Pitch Blog

There''s "Bits" with several of our well-informed friends writing on tech-smart topics far and wide. This is problematic because - everyone take notes - there are smart people in the world who write blogs without needing the validation of being called an "expert." in Economics writes a fabulous political blog that merits reading daily. 2001 blogs HTML Laermer.com New York Times Op-Ed Slow Death of Newspapers Trombones Willful Ignorance

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Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune

MaccaPR

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? There’s a challenge because we have to put out 7 newspapers a week.

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The Inverted Pyramid Writing Style for Press Releases: What You Need to Know

PR Fuel

Want to write a press release that secures readers’ attention? The inverted pyramid style of writing is a proven way to deliver news in a fast and efficient manner. Read on because here’s what you need to know about this writing style. Press Release Writing

Writing 52
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How to Write an Award-Winning Submission

The Awards Blog

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. Local Newspapers or Online Publications. The post How to Write an Award-Winning Submission appeared first on Technology Awards List. Do you want your peers to recognize you for your innovation and hard work? It’s simple: apply for a business award. .

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7 tips for writing headlines journalists love

PR Daily

Here are some tips for writing headlines for real journalists : 1. Remember, you’re writing for a layperson who may have no knowledge of your industry, so keep it simple. Write it for the right journalist. If your news is intended for a specific industry, write your headline with the proper journalist in mind. Write niche-news headlines for industry-specific journalists, and send press releases accordingly. Headlines change lives.

Writing 127
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6 ways artificial intelligence is transforming writing

PR Daily

Are we going to see computers writing the next Great American Novel? Over the last decade or so, though, AI (artificial intelligence) has become increasingly sophisticated, and it’s influencing the world of writing in a number of interesting ways. Here are six ways AI is changing the face of writing—and reading: No. You might be wondering by this point if AI can be used to actually write. How do you think AI is changing writing?

Writing 84
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Improve your writing style with help from a machine

Stephen Waddington

It helps simplify and improve the comprehension of your writing. Good, concise writing uses a set of rules that we learn at school. The software helps simplify writing and improves its comprehension. The app marks up writing in blue, green, red, pink and yellow by applying the lessons we learn at school. A tabloid newspaper has a reading age of eight and a broadsheet newspaper age 14. The final job is simplifying the structure of your writing.

Writing 81
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Public Relations and the Press: A Powerful Partnership

PRSay

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. As PR professionals, we can write about how wonderful a client is and that work can be published and repurposed. Thought Leadership Media Relations newspapers

Publicity 118
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13 rules to sharpen your PR writing

PR Daily

When a PR pro writes, it usually is a marketing activity—and that writing must be sharp, clear and focused. PR writing is as varied as marketing content: press releases, brochures, letters, blogging, website content and video-script writing. Here are 13 rules to follow to hone your writing skills and final product: 1. Many newspaper articles use subheads. Write: The city council passed the law last night.

Writing 95
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3 ways to punch up your writing

PR Daily

17 webinar “ Write Amazing Press Releases ” for more tips from Bozell’s Jennifer Stauss, writing coach Ken O’ Quinn, and Jason Chupick, former head of PR at Hearst Media. Most leads in newspapers and on news sites run one sentence and fit this pattern,” says O’Quinn. You can still be creative when writing news leads, despite their brevity. Good writing is built on specific details, says O’Quinn.

Writing 93
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8 writing tips for young PR pros

PR Daily

Writing is a cornerstone of all that we do as PR professionals. That gives you an idea of how important writing is to the PR industry. At my alma mater, all PR majors were required to spend a couple of semesters writing for the student newspaper. Whether or not you had the experience I did, many young PR pros want to know how to improve their writing. Write when the mood strikes you. RELATED: Improve your writing today with this free guide.

Writing 95
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Conditions are favorable for the comeback of the daily newspaper

Communications Conversations

For years, every time I make a comment about how my wife and I subscribe to and read the daily newspaper, I always get a smattering of comments like “They still have daily newspapers?” But recently, a couple of things have me thinking maybe the daily newspaper will make a comeback. With all the fake news hub-bub, our world needs mainstream media and journalists (who write for newspapers) now more than ever.

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PR 101: How to Pitch The New York Times

Cision

It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. If there’s one newspaper subscription to have as a useful pitching resource, it’s The New York Times. Best Practices Featured newspapers pitching The New York Times

Pitching 184
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Use strong nouns to fortify your writing

PR Daily

RELATED: Attend the Business Writing Summit and start writing more powerful press releases, blog posts, internal memos and more. ]. magazine, periodical, newsletter, newspaper, journal, blog, post, circular, digest, brochure, booklet, rag, review, manual, gazette, sheet, tabloid, broadsheet. Read more of her posts on writing, editing and corporate life at. By now, the writers and editors who read PR Daily are familiar with the advice to use strong verbs.

Writing 60
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2 anecdotes to inspire great PR writing

PR Daily

Here are two of the best regarding essential writing lessons: How humorist Nora Ephron learned to get to the point. In one of her funniest, most revealing books, “I Feel Bad About My Neck,” Nora Ephron recalls a lesson from her high school journalism class on how to write a story lead: “The best teacher I ever had was named Charles Simms, and he taught journalism at Beverly Hills High School in 1956 and 1957. How David Poulson helps academics write smarter for the public.

Writing 60
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How to Choose the Best Press Release Writing Service for Your Specific Needs

PR Fuel

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Instead, they should read like an article you can read in the newspaper or magazine with timely, relevant information that would interest readers.

Writing 52
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6 tips for writing a stellar hospital blog

PR Daily

Don’t forget to post news of the official launch on your website, reach out to your local newspaper, and tease new stories on Facebook and Twitter each week. While most organizations have made the foray into social media, the decision to launch a blog comes with many questions. How do you leverage existing content and publications? Should you have regular contributors? Who will read it?

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The Best Obituary I Have Ever Read

Ishmael's Corner

As a student of business writing, I don’t turn to obituaries for inspiration (probably a good thing). The typical obit adheres to a formula that goes something like this: He or she passed away Source of fame Key achievements Surviving family There’s a reason that newspapers assign the “obit beat” to newly hired college grads.more. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

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PR Guy Morphs into Travel Writer

Ishmael's Corner

I thought the newspaper was asking me questions about my favorite travel destination. It turned out that the newspaper assumed San Francisco was my favorite travel destination — hey, why else would I live 53 miles south of San Francisco? — The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Travel 95
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AP Style in Public Relations: Top Five Tips for Press Releases

Landis PR

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Communications Writing AP Style Grammar Press Release

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#MediaMonday – Alexa D’Angelo

HMA Public Relations

We are back with another #MediaMonday and our latest feature comes to us from Alexa D'Angelo, the editor of the Community Impact Newspaper in Chandler and Tempe. Meet Alexa and read about her outlet, how she got her start in writing, her favorite stories and more.