Bianchi Biz Blog

FEBRUARY 1, 2024

Integrate Traditional and Digital Approaches: Japan appreciates a balanced blend of traditional and digital media. While online platforms wield influence, traditional media such as newspapers and television maintain substantial power. Most popular social media channels in Japan LINE is used 92.5%

Marketing 106

Marketing Newspapers Print Local 106

Maxim Behar

NOVEMBER 8, 2021

The PR expert Maxim Behar shared with the Bulgarian 24 Daily Newspaper his opinion on the management of politicians in Bulgaria, about the mistakes they make and how they negatively affect the country's brand image, health system and public safety. Bulgaria is facing absolute failure in politics, branding, health care, society.

Newspapers 52

Newspapers Government Tourism Course 52

Cision

DECEMBER 7, 2015

After all, Obama is synonymous with social media savvy – and Quora is not a social platform that has been embraced by the masses. Similarly, I read an article in the Wall Street Journal about Lindsay Graham’s use of the app Sidewire , a politics-only social media platform described as “ Twitter for politics.”

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Social Media Reddit Media Twitter 120

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Social media and search engines are riddled with conspiracy theories and misinformation presented as news. And the worst part?

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Google Facebook Wikipedia Engineering 225

PRSay

AUGUST 6, 2019

It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment. They do not read newspapers and magazines or watch traditional television. Instead, they are gravitating to Netflix, YouTube, Twitch and Instagram to consume media.

Television 155

Television Instagram Consumer Newspapers 155

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Source: Mushroom Networks ).

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YouTube Video Web SEO 54

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

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Communications Journalism Advertising Advertising 186

Bianchi Biz Blog

NOVEMBER 9, 2020

Consider that: The number of bona fide independent media outlets is declining – in the U.S. the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Maxim Behar

FEBRUARY 18, 2024

Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. They go to YouTube and find out that ninety out of a hundred comments about the product are harmful. I started talking about social media and how lobbyism is dead and outdated.

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Corporate Advertising Advertising Government 59

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. It all starts with the news you are taking in.

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How To Social Media B2C Television 149

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities. for a long time.

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Brand Branding Newspapers Media 122

Communications Conversations

DECEMBER 13, 2018

They read the newspaper. They trust and admire the media. The other generation gets news from all over–friends, social media, online. They rarely (if ever) watch the news or read a newspaper. They rarely (if ever) watch the news or read a newspaper. They go to sporting events. remember those?!?!).

Communications 106

Communications Newspapers Trade Shows Sports 106

Cision

NOVEMBER 13, 2015

Lastly, an honorable mention for this week’s latest social media sensation, NPR Chicken ( Poynter ). Obama ‘Ally of the Year,’ the first president to appear on the cover of an LGBT publication ( BuzzFeed ). Have a great weekend, everyone! Image courtesy of steve eng on flickr.

Media 120

Media Automotive YouTube Product Launch 120

Contently - Strategy

APRIL 19, 2021

One of my favorite educational TikTokers is Hank Green , also known for his Crash Course YouTube videos that got some of us through school. One of America’s most reputable daily newspapers, The Washington Post , has done a fantastic job of utilizing TikTok to emphasize their exceptional company culture.

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B2B Brand Branding B2C 111

Stephen Waddington

DECEMBER 15, 2021

Accessibility is a significant area of investment for social networks and media platforms. YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. Ofcom has launched a consultation to inform its next steps on media plurality in the UK.

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Publicity Government Guidelines Facebook 128

Flack's Revenge

FEBRUARY 2, 2017

I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a Silicon Valley lawyer. They discussed the problem that has come to be called “Fake News” You can read about the session and see a YouTube video of the event by checking out my wrap on Hack the Feed.

Brand 120

Brand Branding Newspapers YouTube 120

Beyond PR

MARCH 22, 2018

What is Media Monitoring? Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. So, what does a modern media monitoring program look like?

Media 75

Media Radio Newspapers Print 75

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

5W PR

JULY 11, 2018

The result was a powerful social media response along with plenty of hype for the cars. Newspapers, commercials and billboards aren’t ineffective, but these days the Internet spreads ideas the quickest. The IHOP Name Change. Sometimes, the best PR stunts need to spark a little controversy.

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Measurement Education Social Media Film 149

Cision

MARCH 24, 2017

But when the client could go on YouTube and see home videos of parents with their kids watching a Space Shuttle on a barge floating up the Hudson River and then have a two-mile long line outside the museum door to get into the exhibit, that’s ROI. Today, I think that’s true across all media.

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Enterprise Agency Radio Fashion 227

PRSay

JUNE 5, 2023

I get hit up all the time through my website and social media with appeals to bring the show to their neck of the woods. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows. Bring it on!

Storytelling 60

Storytelling Tourism Travel Local 60

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Until next time!

Radio 104

Radio Media Newspapers Sports 104

Flack's Revenge

AUGUST 31, 2016

When I ask what people read, and how they get their tech news, I often get shrugs and blank looks (probably because they are getting news from social media , where the original source can be obscured). To a lesser extent newspapers like the New York Times and the Wall Street Journal. The Register aka “El Reg” BBC.

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Reddit Enterprise Wireless B2B 136

Maxim Behar

JANUARY 11, 2024

There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news. We can't say we're not going on social media because someone might lie. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

Presspage

JUNE 19, 2018

TV reporters now must handle social media, and newspaper reporters have to shoot video. A story on the clinic’s first face transplant story was a prime example of media outlets using b-roll that Mayo produced. Similarly, visitors are more like to share multimedia content on Facebook and Twitter.

Automotive 117

Automotive Mobile Interviews Video 117

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. But these laws are misunderstood.

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Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

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Marketing Content Marketing Data Social Media 187

Presspage

MAY 10, 2017

The rise of social media did not only increase the speed of communication, but also altered the way we interact. New technologies and WiFi-connected cameras allow for real-time editing and publishing, and can enable you to dominate social and conventional media. Yet the foundations of PR seem to be stable over time.

Video 109

Video Technology Television Radio 109

Prakkypedia

MAY 31, 2015

If you’ve achieved some media coverage, that doesn’t mean ‘everyone has noticed you’ and that it’s time to put your feet up (though you may want to for a short time). It means it’s time to do the following: share your media success on your website. share your media success on your social media channels.

Media 60

Media Television Radio Newspapers 60

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. 1 on Twitter, every newspaper covered it and MP's weighed in. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

MaccaPR

APRIL 18, 2017

Muck Rack also provides links to every social media channel a journalist is active on. Muck Rack surveyed journalists, and 93 percent said they want to be followed on social media by PR pros,” says Galant. “So So if you aren’t following a reporter on social, you’ve already hurt your changes of pitching them.”.

How To 121

How To YouTube Pitching LinkedIn 121

Maxim Behar

JULY 5, 2023

But it was so big that I started getting dozens of emails, social media messages saying, "give me this recipe, give me that recipe," and I said, wait a minute, let me pick out 25 good recipes and put them in a book. But it's entirely devoted to how our world has changed with the advent, or as I call it, social media tsunami.

Radio 52

Radio Hotels Course Social Media 52

Cision

FEBRUARY 18, 2016

Today the growing source of news is not traditional media – but social networks – so we have to go where the audience is going to get their news and ideas. A fast growing subset of our work in social media is what I call “Dark Media.”. Rapid Fire Round. I always thought I’d be…a Broadway producer.

Storytelling 120

Storytelling Local Video Measurement 120

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

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Instagram Crisis Local Privacy 98

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications. Balancing global strategy & local market needs.

Consumer 78

Consumer Measurement Local Data 78

Critical Mention

MAY 1, 2018

It gained worldwide attention with eight million live views on YouTube. Earth bikers might not be as speedy, but 100 years ago Henri Desgrange came up with the idea of a bike race around France in order to raise the profile of the newspaper he worked for. It captured everyone’s imagination and doubled his newspaper’s circulation.

Film 73

Film Viral Newspapers Sports 73

Mark My Words

MARCH 6, 2018

This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. Today we would call them ‘influencers’, although many who claim this title are little more than preachers to a YouTube silo.

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Brand Branding Film Print 60