Remove Newspapers Remove Social Media Remove Television Remove YouTube
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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Yes, social media changed PR. That’s simply not the case.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Integrate Traditional and Digital Approaches: Japan appreciates a balanced blend of traditional and digital media. While online platforms wield influence, traditional media such as newspapers and television maintain substantial power. Most popular social media channels in Japan LINE is used 92.5%

Marketing 106
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5 Tips to Effectively Engage Generation Zers

PRSay

It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment. They do not read newspapers and magazines or watch traditional television. Instead, they are gravitating to Netflix, YouTube, Twitch and Instagram to consume media.

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How to Use Dynamic Listening to Reach New Customers

Cision

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that? It all starts with the news you are taking in.

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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

I get hit up all the time through my website and social media with appeals to bring the show to their neck of the woods. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows.

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What is Media Monitoring and Why Does it Matter?

Beyond PR

What is Media Monitoring? Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. So, what does a modern media monitoring program look like?

Media 75