Sword and the Script

AUGUST 23, 2022

The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting in traditional media outlets, the answer stacked up this way: 49% agreed (39%) or strongly agreed (10%); 28% neither agreed or disagree; and. Most are based in the U.S. (76%)

Survey 145

Survey Media Report Journalism 145

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Half of all US adults like getting news (at least sometimes) via social media posts, according to a Pew Research Center survey.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

PRSay

DECEMBER 6, 2018

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. Young adults prefer online platforms.

Study 118

Study Radio Newspapers Survey 118

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Public relations statistics from 2020. Content marketing statistics from 2020. Source: B2B Sales Cycles ).

Survey 178

Survey Marketing B2B Study 178

The Hoyt Organization

APRIL 23, 2024

7 Steps For Executive A Successful Nonprofit PR Strategy If the public doesn’t know about your nonprofit, it’s tough to get support and donations. That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public.

Strategy 103

Strategy Nonprofit Social Media Leadership 103

Stephen Waddington

JUNE 25, 2020

The report is based on data collected from a series of surveys of more than 80,000 people in 40 markets. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. There is a rise in payment for digital news but it’s focused on mainstream publishers. Local news is most valued but is on life support.

Newspapers 103

Newspapers Print Local Television 103

Landis PR

MARCH 20, 2023

Conducted with over 2,200 journalists worldwide, the survey results are fascinating. This finding is crucial for public relations professionals to consider when developing media outreach strategies. More than 80% of those surveyed report they’re full-time journalists, with the vast majority (71%) earning less than $100K per year.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Stephen Waddington

OCTOBER 10, 2020

The publication of the report is timely as the US enters the final month of the election campaign; society faces the challenge of COVID-19 and racial conflict; and both social and mainstream media activity contribute to the polarisation. It is an important piece of work.

Case Study 139

Case Study Airlines Survey Study 139

PRSay

SEPTEMBER 6, 2022

Surveys have shown that young adults turn to social media such as TikTok and Instagram as their primary news sources rather than newspapers and TV. As our society becomes increasingly divided and confrontational, news outlets are grappling with a loss of public trust and the rise of misinformation. He joined PRSA in 1994.

Journalism 148

Journalism Newspapers Policies Writing 148

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Often companies have surveys or case studies that contain great data points. Recently, we sent out a pitch offering our client LiveIntent , to discuss the importance of local newspapers and their email newsletters amid changes due to COVID-19. Data points drive press.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. 5 who shaped today’s PR business. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 113

Media Relations Media Survey Pitching 113

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 38) “Publicity.”. 8) “Consult, coach, teach.”.

Employee 150

Employee Print Writing Survey 150

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. Before you begin publicizing an event, you need to align marketing, sales and PR goals. Photo courtesy of Pixabay. By Robin Carr, LCI. Video promotion.

Local 98

Local Newspapers Sports Video 98

Agility PR Solutions

AUGUST 29, 2018

There’s good news for journalists: three-quarters of Americans trust their local TV news and local newspapers. The research […]. The post More Americans trust media than they did last year—and most trust local news appeared first on Agility PR Solutions.

Local 94

Local Newspapers Media Survey 94

PR Insiders

AUGUST 26, 2021

1 to March 1 of this year, Cision surveyed 2,700 journalists from 15 countries to gauge how their jobs have been changing and what folks on the PR side might do to improve our relationships with them. Cision’s survey found that many journalists want at least two to three days to look over a pitch before you follow up with them.

Survey 78

Survey Pitching Newspapers Software 78

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — is beyond me.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. Others meet the needs of reporters, customers and the general public with useful information, videos, photos and spokesman contact information. You can change that.

How To 78

How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. Others meet the needs of reporters, customers and the general public with useful information, videos, photos and spokesman contact information. You can change that.

How To 78

How To Product Launch Conference Newspapers 78

PRSay

AUGUST 6, 2019

They do not read newspapers and magazines or watch traditional television. Move over newspapers, magazines and television. A veteran public relations practitioner, he is the first ever full-time professor of professional practice in public relations at Rutgers University. Tip 3: Collaborate with n ano-influencers.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

DECEMBER 29, 2020

I was surprised at how well these performed but then, there isn’t another publication that provides such a service. 45-plus Places to Find Communications and Public Relations Jobs. Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing].

SEO 103

SEO Software Resources Newspapers 103

Melissa Agnes

AUGUST 28, 2014

She has worked in the Middle East for the past 5 years and, with her colleague, Julie Sprakel, carried out the first research study to assess usage of social media by the public in the Middle East region. We have had extensive media coverage from numerous airlines as well as newspapers and some bloggers in the region.

Healthcare 238

Healthcare Social Media Media Case Study 238

Sword and the Script

AUGUST 24, 2021

For example, over the 20-plus years, I’ve been in PR, multiple editors at various trade publications have responded to pitches for ad money with a nod and wink. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article.

Pitching 112

Pitching Media Relations Survey Advertising 112

PR Insiders

MAY 5, 2021

1 to March 1 of this year, the company surveyed 2,700 journalists from 15 countries to gauge how their jobs have been changing and what folks on the PR side might do to improve our relationships with them. You, on the other hand, may just be trying to get into your local newspaper or a trade publication. The majority (60.4

Pitching 78

Pitching Government Financial Survey 78

Axia PR

OCTOBER 10, 2018

According to the Knight Foundation, public trust in the media is at an all-time low. In a recent survey conducted with Gallup, the group dedicated to supporting quality journalism and engaging communities found some shocking facts. 3 ways your company can rise above the fray and maintain a positive image.

Company 48

Company Television Newspapers Media 48

Shift Communications

NOVEMBER 5, 2014

One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. You could, in theory, go door to door and ask of every known subscriber to the newspaper whether they read the article, and if so, what they thought of it. This is patently false.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Cision

JUNE 16, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. Before you make the news public, share it with all important stakeholders. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline.

Communications 250

Communications How To Telecommunications Employee 250

5W PR

DECEMBER 19, 2018

It was multi-faceted and included an experiential, national survey, and celeb component which resulted in a variety of impressive placements. Scanning newspapers, magazines and online publications is still a thing! It also opened the door to several other new business opportunities of the same caliber!

Newspapers 68

Newspapers Survey Interviews Agency 68

Sword and the Script

NOVEMBER 29, 2016

Timely, tailored, and fitting for both the journalist and the publication. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Round up 10, 20 or 50 customer comments from product surveys into a blog post.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Stephen Waddington

MAY 5, 2019

Use insight about a publication and its audience as part of your pitch. #3 According to Pew Research, a third of large newspapers and a quarter of digital publications have suffered layoffs since 2017. About the survey Cision conducted its 2019 State of the Media Survey in February 2019. Print accounted for 43.8%

SEO 60

SEO Media Relations Pitching Report 60

Bianchi Biz Blog

MARCH 7, 2022

When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 82

Meeting Automotive Media Transportation 82

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 66

Marketing Survey Study B2B 66

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

MARCH 9, 2016

In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service. That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared.

Measurement 189

Measurement How To Guidelines Web 189

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. A recent survey of journalists by Cision counts brevity and economy as the most crucial aspects of any email pitch. Break these rules; improve media relations. Always offer an exclusive. Keep all pitches under two paragraphs.

Media Relations 195

Media Relations Media Pitching Product Launch 195