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Social Media Overtakes Print Newspapers as News Source

PRSay

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. In recent surveys, 20 percent of U.S. adults said they often get news from social media, compared to 16 percent from print newspapers. Greg Beaubien is a frequent contributor to PRSA publications.

Print 149
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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Half of all US adults like getting news (at least sometimes) via social media posts, according to a Pew Research Center survey.

Media 103
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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. Although the number of local news outlets — particularly newspapers — has declined over the past several years, local media still offers clout.

Local 292
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Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. Radio is still a popular medium.

Study 118
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 38) “Publicity.”. 8) “Consult, coach, teach.”.

Employee 150
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Questions are the Key to AI and Ethics

Mindful Marketing

” For most of my early life I was terrified of public speaking. National Public Radio Is pay-day lending moral? WTOP Radio, Washington, DC Are fantasy sports ads promising unrealistic outcomes? ” Now eight more newspapers , including the Chicago Tribune and the New York Daily News, have done the same.

Ethics 96
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Would you buy a car from that man? Reputation is personal

Prakkypedia

Reputation, of course, is central to the public relations profession. And when it comes to annual trust surveys, my husband’s profession is the perennial lowest rung of the trust ladder. And members of the media are used to it, ranking very low in trust surveys, themselves. It’s the kind of slur you get used to.