Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Public relations statistics from 2020. Content marketing statistics from 2020. Source: B2B Sales Cycles ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. click image for higher resolution).

Employee 150

Employee Print Writing Survey 150

Stephen Waddington

MAY 5, 2019

Use insight about a publication and its audience as part of your pitch. #3 According to Pew Research, a third of large newspapers and a quarter of digital publications have suffered layoffs since 2017. About the survey Cision conducted its 2019 State of the Media Survey in February 2019. Print accounted for 43.8%

SEO 60

SEO Media Relations Pitching Report 60

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. A recent survey of journalists by Cision counts brevity and economy as the most crucial aspects of any email pitch. It can also mean a vast array of print freelancers and contributors to broadcast outlets.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Sword and the Script

NOVEMBER 29, 2016

Timely, tailored, and fitting for both the journalist and the publication. The same is true in print. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. It was a good pitch.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

DECEMBER 4, 2015

What he didn’t mention was that the publication was something of a throwaway – one of those free magazines that are stuffed into a seatback pocket or shipped to an organization’s national mailing list. I’m not sure an announcement about online survey results warrants a press conference,” I once suggested to my manager.

Print 120

Print Interviews Pitching Conference 120

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 66

Marketing Survey Study B2B 66

Stephen Waddington

JUNE 16, 2019

Two data points from the past week should concern you if you work in marketing, media or public relations. Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. A release is useful in aligning a client team on key messages, spokesperson quotes, and the language the public relations professional should use when talking about the announcement with media. 2 Use Seasonal Opportunities to Your Advantage.

Agency 100

Agency Newspapers Radio Interviews 100

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. It might help if public relations professionals incorporated more multimedia assets into the releases they send to reporters. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc.

Strategy 60

Strategy Print Insurance Insurance 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67