Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. 2 Bots as an opportunity or threat to public discourse. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. . #2 Use insight about a publication and its audience as part of your pitch. #3

SEO 60

SEO Media Relations Pitching Report 60

ImPRessions - Crenshaw Communications

MAY 10, 2021

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292

Local How To Newspapers Pitching 292

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Public relations statistics from 2020. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

The Hoyt Organization

APRIL 23, 2024

7 Steps For Executive A Successful Nonprofit PR Strategy If the public doesn’t know about your nonprofit, it’s tough to get support and donations. That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public.

Strategy 103

Strategy Nonprofit Social Media Leadership 103

Sword and the Script

AUGUST 23, 2022

The rest is split among fence sitters and those that say their organizations do not trust the media. The survey invited respondents to share why their organization trusts, or does not trust the media, in open ended comments. This was an optional question for survey taker and 47 respondents wrote in answers.

Survey 145

Survey Media Report Journalism 145

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. For example, over the 20-plus years, I’ve been in PR, multiple editors at various trade publications have responded to pitches for ad money with a nod and wink.

Pitching 112

Pitching Media Relations Survey Advertising 112

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. Lee was a leader in media relations.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 38) “Publicity.”.

Employee 150

Employee Print Writing Survey 150

PRSay

SEPTEMBER 6, 2022

Surveys have shown that young adults turn to social media such as TikTok and Instagram as their primary news sources rather than newspapers and TV. What, if anything, can legacy media organizations do to engage this audience? They will look for an employer who satisfies their family’s needs.

Journalism 148

Journalism Newspapers Policies Writing 148

Sword and the Script

DECEMBER 29, 2020

I was surprised at how well these performed but then, there isn’t another publication that provides such a service. 45-plus Places to Find Communications and Public Relations Jobs. Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing].

SEO 103

SEO Software Resources Newspapers 103

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Often companies have surveys or case studies that contain great data points. Recently, we sent out a pitch offering our client LiveIntent , to discuss the importance of local newspapers and their email newsletters amid changes due to COVID-19. Data points drive press.

Pitching 333

Pitching Case Study Leadership Data 333

PR Insiders

AUGUST 26, 2021

1 to March 1 of this year, Cision surveyed 2,700 journalists from 15 countries to gauge how their jobs have been changing and what folks on the PR side might do to improve our relationships with them. Cision’s survey found that many journalists want at least two to three days to look over a pitch before you follow up with them.

Survey 78

Survey Pitching Newspapers Software 78

PR Insiders

MAY 5, 2021

Cision recently released its 12th annual Global State of the Media report. 1 to March 1 of this year, the company surveyed 2,700 journalists from 15 countries to gauge how their jobs have been changing and what folks on the PR side might do to improve our relationships with them. If that fails, give the publication a call and ask.

Pitching 78

Pitching Government Financial Survey 78

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 196

Marketing Content Marketing Data Social Media 196

Axia PR

OCTOBER 10, 2018

According to the Knight Foundation, public trust in the media is at an all-time low. In a recent survey conducted with Gallup, the group dedicated to supporting quality journalism and engaging communities found some shocking facts. 3 ways your company can rise above the fray and maintain a positive image.

Company 48

Company Television Newspapers Media 48

Bianchi Biz Blog

MARCH 7, 2022

When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges. The sources I grew to know in the space weren’t fatigued by media questions yet and seemed genuinely excited to share what they know. I haven’t looked back since.

Meeting 82

Meeting Automotive Media Transportation 82

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Radio Interviews 100

Cision

JULY 17, 2015

Before I could even get the words “public relations” out of my mouth, I knew he was going to follow up with, “What is that?”. By the end of the conversation, he seemed to think that I was a secretary who sold newspapers and fixed photocopiers for clients who were, for whatever reason, always setting things on fire.

Groups 120

Groups Newspapers Instagram Survey 120

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. I’m not sure an announcement about online survey results warrants a press conference,” I once suggested to my manager. Now that’s a coverage report,” he would say.

Print 120

Print Interviews Pitching Conference 120

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Beyond PR

JUNE 19, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. Before you make the news public, share it with all important stakeholders. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline.

Communications 69

Communications How To Telecommunications Employee 69

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Download the 2018 Global State of the Media Report. It might help if public relations professionals incorporated more multimedia assets into the releases they send to reporters.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

OCTOBER 17, 2023

55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle Last week I covered a survey finding B2B technology decision-makers give B2B marketing-generated content a letter grade of “D.” According to the same survey, B2B news publications are the top source.

B2B 151

B2B Marketing Survey Newspapers 151

MaccaPR

APRIL 18, 2017

public relations people. Mind you, not ALL public relations people. Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. We’ll keep after Maccabee relentlessly. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. This body was formed in 1911 by 37 stores as founding members. Baldwin & Co.,

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. This body was formed in 1911 by 37 stores as founding members. Baldwin & Co.,

Retail 40

Retail Radio Advertising Advertising 40

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Courtney Mains @courtneyamains.

Sports 0

Sports Leadership Internal International 0

PR Conversations

SEPTEMBER 22, 2015

stereotypes that persist about women in public relations. For the Italian women I surveyed, a career in public relations was their first choice of occupation. She asserted that men appeared more attached to their traditional function as media relations representatives. today’s biggest challenges.

Interviews 40

Interviews Enterprise Corporate Internal 40