Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 113

Media Relations Media Survey Pitching 113

PR Insiders

MAY 5, 2021

But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. You waste your time and the journalist’s time when you pitch a story idea that doesn’t fall within their beat. If that fails, give the publication a call and ask.

Pitching 78

Pitching Government Financial Survey 78

Sword and the Script

AUGUST 24, 2021

They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. A few weeks later that reporter responded to a new pitch I had sent. To be sure, it was a good pitch, but so were the others. We demonstrated an interest in the publication – and we earned some interest back in return.

Pitching 112

Pitching Media Relations Survey Advertising 112

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Landis PR

MARCH 20, 2023

Conducted with over 2,200 journalists worldwide, the survey results are fascinating. This finding is crucial for public relations professionals to consider when developing media outreach strategies. More than 80% of those surveyed report they’re full-time journalists, with the vast majority (71%) earning less than $100K per year.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

PR Insiders

AUGUST 26, 2021

1 to March 1 of this year, Cision surveyed 2,700 journalists from 15 countries to gauge how their jobs have been changing and what folks on the PR side might do to improve our relationships with them. Once you’ve sent a pitch, a press release, or an article to a journalist, should you follow up if you don’t receive a response?

Survey 78

Survey Pitching Newspapers Software 78

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Keep all pitches under two paragraphs. Always offer an exclusive.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. Before you begin publicizing an event, you need to align marketing, sales and PR goals. For additional pre-event news, we created and pitched two pre-Safety Summit announcements:

Local 98

Local Newspapers Sports Video 98

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

MARCH 7, 2022

When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 82

Meeting Automotive Media Transportation 82

Sword and the Script

DECEMBER 29, 2020

I was surprised at how well these performed but then, there isn’t another publication that provides such a service. 45-plus Places to Find Communications and Public Relations Jobs. Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing].

SEO 103

SEO Software Resources Newspapers 103

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. Timely, tailored, and fitting for both the journalist and the publication. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 66

Marketing Survey Study B2B 66

Cision

DECEMBER 4, 2015

What he didn’t mention was that the publication was something of a throwaway – one of those free magazines that are stuffed into a seatback pocket or shipped to an organization’s national mailing list. I’m not sure an announcement about online survey results warrants a press conference,” I once suggested to my manager.

Print 120

Print Interviews Pitching Conference 120

Cision

APRIL 7, 2016

percent of journalists surveyed view Facebook as the social platform most likely to continue adding value to their workload needs. . For example, the major French political newspaper, Libération , recently noticed a 30 percent increase in time spent over a two-month span, publishing 150 articles each day. Over half (51.8

Facebook 120

Facebook Media Trends Mobile 120

Public Relations Sydney

DECEMBER 14, 2014

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow up with a phone call.

Pitching 96

Pitching eBook Writing Newspapers 96

Public Relations Sydney

AUGUST 18, 2014

For this reason, it is essential to research the publication and the type of readers before you contact the journalist with your story idea. Here are our five top tips for finding great PR story angles you can use to pitch to journalists. Here are our five top tips for finding great PR story angles you can use to pitch to journalists.

Survey 82

Survey Newspapers Course Journalism 82

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Having executives that are thought leaders with a strong point of view on a topic ensures that the team is pitching an interesting topic and that reporters will have a productive interview.

Media 100

Media Data B2B Pitching 100

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. A release is useful in aligning a client team on key messages, spokesperson quotes, and the language the public relations professional should use when talking about the announcement with media. 2 Use Seasonal Opportunities to Your Advantage.

Agency 100

Agency Newspapers Radio Interviews 100

Cision

JULY 17, 2015

Before I could even get the words “public relations” out of my mouth, I knew he was going to follow up with, “What is that?”. By the end of the conversation, he seemed to think that I was a secretary who sold newspapers and fixed photocopiers for clients who were, for whatever reason, always setting things on fire. What do you do?”

Groups 120

Groups Newspapers Instagram Survey 120

MaccaPR

APRIL 18, 2017

public relations people. Mind you, not ALL public relations people. You receive the basics, such as the journalist’s name, email address, phone number, beat, pitching tips, and contact methods. Muck Rack surveyed journalists, and 93 percent said they want to be followed on social media by PR pros,” says Galant. “So

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. The Edelman Trust Barometer is an annual survey that examines the “volatility of trust in social institutions” around the world. Search Engines, Social Media and Journalism.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Send More Multimedia in PR Pitches. It might help if public relations professionals incorporated more multimedia assets into the releases they send to reporters.

Infographics 54

Infographics Print Video Real Estate 54

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc.

Strategy 60

Strategy Print Insurance Insurance 60

Solo PR Pro

FEBRUARY 11, 2016

Many media outlets, such as trade publications and magazines, publish these types of articles as an externally contributed piece that offers new perspectives, knowledge and expertise in a particular subject area or topic of interest for their readership. – Profile your target audience by identifying where they gather and source information (e.g.,

How To 40

How To Guidelines Pitching Writing 40

Sword and the Script

OCTOBER 10, 2023

That challenge is fairly pervasive across B2B marketing , according to a new survey. click any image for higher resolution) 3 ways B2B marketing can build trust The survey didn’t dwell on what marketers do wrong alone – it also allows respondents to share how B2B marketing can build trust. Below are three statistics that stood out.

B2B 139

B2B Case Study Survey Content Marketing 139

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. We’re in a place now of this higher awareness of the public that we’ve been describing. Local health experts were really on the front lines and have become these local influencers, but the pandemic hit some media sectors and mainly local newspapers much harder than others.

Healthcare 78

Healthcare Storytelling Communications Local 78

Mark My Words

MARCH 9, 2021

We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. His pitch – sheltering his wife and kids from racism and sexism – will reach younger audiences so well.” The Netflix audience is younger, more diverse and far more woke than the average UK media outlet. “I

Interviews 60

Interviews Pinterest Privacy Film 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 100, 500, maybe 1,000? But What Makes Content Marketers Successful? 92 percent focus on building new audiences.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

MAY 22, 2015

So it wasn’t a huge surprise that the survey really focused on whether, and how, journalists would use externally-produced video. ” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts.

Leadership 40

Leadership Report Media Video 40

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. She’s done an extensive survey and in-dedpth interviews. Aly is a young public relations professional who gives you new hope in the future of politics.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She combines her Public Relations major and Psychology major well, working campus jobs that tap into both areas of expertise.

Groups 60

Groups Internal International Conference 60