ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. In narrow tech verticals like adtech, conference exposure is particularly important for business leaders. Plus, TECHSPO conveniently provides a list of the top 10 reasons to attend one of their events. AdExchanger Industry Preview.

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 147

Brand Branding Reddit Pitching 147

Bianchi Biz Blog

MARCH 16, 2023

Image: Automotive News Mobility-focused PR practitioners are constantly seeking quality opportunities to highlight their clients’ product, tech and people. Awards are a great way to promote key products, technology, projects and people. As you consider editorial, social and event opportunities, don’t forget awards!

Automotive 62

Automotive Mobile System Technology 62

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. In short, people want to get the news, views, and opinions on their fingertips. AMP Listing. 68% of smartphone owners use their phones occasionally to follow breaking news events.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 136

Instagram Technology Resources Employee 136

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. Muck Rack uses the latest advances in AI and machine learning to power our media monitoring and database.

Software 131

Software Pitching Analysis Community 131

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests. However, the listings tend to be UK-centric.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

APRIL 11, 2023

And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. PR software vendors race to add generative AI Notified is adding generative AI to its press release distribution service Globe Newswire. Notified is the latest to join the arms race over generative AI.

Software 78

Software Company Pitching Training 78

Landis PR

MAY 1, 2023

While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise. ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool.

Tools 52

Tools Marketing Writing Resources 52

Buchanan PR

SEPTEMBER 19, 2022

Clever business factoids – news that I actually cared about – were being reported. How surprised I was to see that I was watching a broadcast from Cheddar News, a live-streaming business news network that launched in 2016. Here are five expanding media outlets that might be good candidates for your next media list.

Journalism 52

Journalism Media Financial Local 52

PRSay

NOVEMBER 12, 2019

We’ve been issuing press releases for well over a hundred years — since a train accident in 1906 , to be precise. And yet despite a myriad of technological and social advancements, this tactic has changed little in the modern era. The press release isn’t dead — but it has changed. The good news?

Writing 98

Writing How To Print Corporate 98

Sword and the Script

OCTOBER 25, 2022

Proven business value. The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Comms has had to be more responsive to social justice issues that integrate with the business.”.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. This could include sending press releases, organizing press conferences, or arranging interviews. What are some examples of public relations? How is public relations different from marketing?

Interviews 98

Interviews Publicity Technology Social Media 98

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. As a result, more and more companies are distributing ESG and sustainability news in press releases.

Writing 52

Writing Energy Training Education 52

Wadds Inc.

JANUARY 16, 2023

Along the way you’ll learn how to network, the build personal resilience, and why the press release is far from dead. But for the purposes of my latest book, When In Doubt, Make Applesauce! , As a result, their business practices and approaches are questionable at best and unethical at worst. When In Doubt, Make Applesauce!

Meeting 98

Meeting Ethics Storytelling Publicity 98

PR 20/20

SEPTEMBER 17, 2019

To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. We will update this post as that information is released! Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. That’s why Cision has compiled a list of the top 100 sites for marketers. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. 1) Business Wire partners with investor relations tech company Q4.

Trends 60

Trends Media Report Technology 60

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. So when Gary discovered the research of Frederic Filloux, a journalist and an entrepreneur in editorial and business-side news, we were intrigued.

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

JUNE 26, 2018

In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket. If you had to list 3-5 of your favorites, what are they? To truly digest new information, we have to Google.

Industry 58

Industry Insurance Insurance Resources 58

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. It is an essential component of business continuity planning. You might be thinking “It’s never going to happen to my business!”, This could cause your business to lose money because of the items stolen. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Mindful Marketing

SEPTEMBER 17, 2015

Last week at the INBOUND15 conference here in Boston, our CEO & Founder presented to an overfilled room on “PR Analytics & Measurement: A New Data Frontier.” And tracking those numbers is easier than ever with the technology we have today. What events or news drive media interest? Go Beyond Awareness.

Measurement 50

Measurement Analytics Analysis Conference 50

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. In short, people want to get the news, views, and opinions on their fingertips. AMP Listing. 68% of smartphone owners use their phones occasionally to follow breaking news events.

Google 64

Google Digital PR Mobile SEO 64

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Sales and Marketing are measured by their business impact, and PR will be, too.

Measurement 56

Measurement Storytelling Data Technology 56

Buzzstream

NOVEMBER 7, 2017

Very soon, however, it became clear to me that the digital outreach assistance a tool like BuzzStream only facilitates my job and humanizes my efforts, putting it at the top of my list of PR resources I trust. The categories we normally target are: Business and digital marketing journalists. Niche media outlets.

Fashion 48

Fashion Pitching Tools Resources 48

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. It makes sense. DALL-E is developed by OpenAI, which also makes the popular ChatGPT tool.

Software 121

Software Pitching Ethics Privacy 121

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. So I write about all sorts from technology, hotels, food, news and of course my team here in Leeds. How do you measure the success of your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

Remote PR Jobs

SEPTEMBER 25, 2023

When it comes to the news industry, trending topics come and go like the tides. Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. New episodes are posted on Thursday mornings, every three to four weeks.

Pitching 100

Pitching Interviews Trends Journalism 100

David PR Group

DECEMBER 20, 2016

Branding expert Bruce Turkel’s latest book, All About Them , represents an ode to change. We can’t stand out anymore talking about how great we are, how durable our products are, or how technologically advanced our services are. Here’s a news flash from well-known speaker and author David Avrin: Your marketing probably sucks.

Reputation 40

Reputation Meeting Financial Company 40

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. According to Bloomberg , a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. One of them was me, Zude PR.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? 1: Public Relations and Communications: For Immediate Release.

Marketing 147

Marketing Content Marketing Social Media Film 147

Buzzstream

DECEMBER 17, 2020

You will then gain insights into what style of content (lists, videos etc.) The results showed me that ranking actors’ best films could be something I could cover, and potentially without additional research if my film seed list is broad enough. gains the most links for the topic in the country you’re targeting.”. Answer the Public.

Digital PR 161

Digital PR Tools Pitching Film 161

Flack's Revenge

MARCH 4, 2015

” In this post, I list two additional tactics. For example, conventional wisdom says not to issue press releases on a Monday or Friday, unless you are trying to bury your news. Don’t announce your tech product when others (especially Apple) might be stealing thunder with their big news.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Beyond PR

OCTOBER 25, 2017

We are excited to announce the latest Cision® Communications Cloud® product release. How Will The Latest Release of The Cision Comms Cloud™ Help You? News alerts are a popular way to ensure that key stakeholders stay informed on any relevant media coverage through recurring email alerts. Take a look below! .

Communications 73

Communications Analytics Analysis Data 73

Sword and the Script

MAY 21, 2016

In his latest book, Content, Inc., It’s hard to achieve the visibility necessary to drive business results while also staying on budget. Many email providers advise customers to prune inactive subscribers, but one provider, MailChimp , released data earlier this year challenging that notion (the chart nearby is by MailChimp).

Social Media 63

Social Media Marketing Media Content Marketing 63

Cision

MAY 21, 2015

We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. ” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill.

Social Media 120

Social Media Marketing Pinterest Media 120