Axia PR

JANUARY 15, 2021

A guide to the five types of media your company needs. Before diving head-first into the different types of media, it’s important to first dip your toes in the water and learn what media is. Media is a communication tool used to deliver information.

Media 62

Media Television Web Print 62

Doctor Spin

DECEMBER 21, 2023

The media kit is a basic PR tool. But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Here we go: Quicklinks What is a media kit? Here we go: Quicklinks What is a media kit? What is usually included in a media kit? How do you structure a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?

Media Training 182

Media Training Training Interviews Media 182

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 74

Radio Television Media Local 74

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Possibly, you’re confused about the differences between press releases and media pitches and which approach is right for you. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.

How To 176

How To Media Guidelines Pitching 176

Cision

NOVEMBER 28, 2017

Why Earned Media Value (EMV) And Influencers Over Paid Media? When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat. for every $1 spent on earned media coverage. What’s Required in Media List Building?

Small Business 245

Small Business Media SMB Pitching 245

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers.

Agency 192

Agency Internal International Pitching 192

5W PR

MAY 4, 2023

This strategy is effective across various marketing channels like social media, print ads, and TV commercials. This includes the era, pop culture references, or memories that evoke a sense of nostalgia. Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product.

Film 88

Film Marketing Consumer Fashion 88

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Climb the Ladder.

Social Media 120

Social Media Media Pitching Media Training 120

Flack's Revenge

FEBRUARY 23, 2017

Luckily, TechWyse created this Facebook image sizes and dimensions cheat sheet to lend you a helping hand when crafting your next social media campaign. Even the savviest social media professionals may not be aware of the Facebook’s image specs.

Facebook 149

Facebook Guidelines Print Social Media 149

Sword and the Script

SEPTEMBER 7, 2021

For your reference, Prowly is based in Warsaw, Poland and the tool is probably better in the European theater than in the U.S. Isentia has been doing interesting things with AI and media monitoring, including “ boundary detection ” for broadcast media. PRgloo social media. Print circulation drops again.

Software 89

Software Print Tools SEO 89

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. Consistently producing and distributing quality content across owned digital marketing channels creates an online portfolio for potential clients, customers and employees to openly reference. Increased lead generation and sales.

Strategy 68

Strategy Marketing Leadership Print 68

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

MAY 9, 2023

And then, there’s earned media value (EMV) — a metric that is both coveted and enigmatic. Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. What is EMV anyway? A case in point is the brand S’well. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Stephen Waddington

DECEMBER 17, 2020

We made a start at reflecting this by adding new material in the past few months as the book went to print. Launching a book during a pandemic via social media has been an opportunity to engage in conversations with people in the public relations industry around the world. I fear history continues to repeat itself.

Case Study 201

Case Study Conference Exercises Print 201

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. You can follow Sara and Power & Motion on social media: Twitter: @TechnlgyEditor.

Meeting 74

Meeting Media Engineering Journalism 74

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

5W PR

MARCH 4, 2024

Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Trech – Comes from “treacherous”, meaning something incredibly odd or weird Bot – Referring to an AI bot playing poorly in a game, “You’re being such a bot” can be used when someone makes a mistake or acts weird. are together!

Fashion 78

Fashion Viral Trends Television 78

ReimaginePR

MAY 30, 2015

I get to sit on both sides of the media kit divide. Media Kit vs. Press Kit: In this day and age, they mean the same thing. Press kit used to mean kits meant exclusively for print outlets and technically it still does. I use the term media kit because it is more inclusive. But a good media kit is super important.

Media 120

Media Television Video Print 120

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? Why is media coverage important? How to secure media coverage through outreach.

Print 112

Print Trends Agency Brand 112

Contently - Strategy

NOVEMBER 3, 2021

.” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. Do I need to parse the fine print of a scientific study every time I cite a statistic? Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Doctor Spin

NOVEMBER 22, 2023

This refers to the ability to concentrate on one particular stimulus or task while ignoring others. This concept, derived from cognitive psychology, refers to a higher-level control system that regulates the allocation of attention, particularly in situations requiring planning or decision-making. 1 Schweizer, K., Focused attention.

eBook 52

eBook Groups Biotechnology Resources 52

PR Fuel

NOVEMBER 11, 2021

A press release refers to written communication that reports news related to an organization. Press releases are released to the media to be made public. Advertising refers to marketing communication that employs openly sponsored and non-personal messages to promote products, services, or ideas. What Is Advertising?

Advertising 105

Advertising Advertising Writing Product Launch 105

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. Yoga practice guides Kathi (wise woman) so she picked The Heart of Yoga as her go-to reference book. This eye-opening book examines the underbelly of the media world.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR for Anyone

APRIL 3, 2024

With encouragement from her son, Adelina claimed her inner “storm” (a term coined by her son in reference to the iconic X-Men character). Staying Positive When Faced With Negativity As an influencer, Adelina faces the challenge of dealing with negativity on social media, particularly regarding Adelina’s biracial marriage.

Fashion 130

Fashion Instagram Industry Meeting 130

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? The company works with adtech networks to do for media coverage what adtech is doing for advertising. That’s what Cision is doing with earned media , except the first “target” is the article and the “retarget” is the paid campaign. 1) What is Cision Impact?

Publicity 90

Publicity Media Advertising Advertising 90

5W PR

MARCH 4, 2024

Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Trech – Comes from “treacherous”, meaning something incredibly odd or weird Bot – Referring to an AI bot playing poorly in a game, “You’re being such a bot” can be used when someone makes a mistake or acts weird. are together!

Fashion 60

Fashion Viral Trends Television 60

Sword and the Script

JULY 30, 2019

for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. That frame of reference is gone, and marketing spends 50% of its time justifying what it’s trying to do, which means it’s left with 50% of its time trying to do it.

Marketing 104

Marketing Comparison Enterprise Technology 104

Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch.

Software 138

Software Pitching System Analytics 138

Polaris

SEPTEMBER 2, 2015

It was a memorable sound bite, a reference to Mayweather’s long, disturbing history of domestic violence , and a fitting comment for a woman who almost single-handedly elevated the popularity of women’s fighting. Ronda Rousey Trains for Media Interviews the Same Way She Tackles A Fight. I scoured her social media.

Interviews 100

Interviews Media Sports Training 100

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. Would you buy a service from a company with customer references like that? You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. Because your customers and prospective customers get a vote. Talk to Us !

Advertising 60

Advertising Advertising Social Media Twitter 60

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Are you looking for more insights on top media trends and events? We have to be where people are,” she says. “We

Mobile 120

Mobile Print Trends Twitter 120

ImPRessions - Crenshaw Communications

MARCH 29, 2016

Recently a client casually mentioned that his company was expanding its work in medical 3D printing, and this released a torrent of interesting story angles for writers who hadn’t covered the company previously. As we referred to in this post , these sections are often full of unexplored possibilities. Refocus on your audience.

Film 120

Film Print Storytelling Report 120

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? One way they’ve done so is by limiting their content to the public through the use of media paywalls. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

Maxim Behar

SEPTEMBER 4, 2023

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. We are in a media transition that I call a revolution, but this concept was addressed in one of my recent books published in the US.

Social Media 52

Social Media Media Writing Web 52