PR for Anyone

FEBRUARY 15, 2023

I’ve put together 31 tips to pitch the media! Identify your target media outlets and journalists. These are your media words to live by. It means that you’re the one everyone refers to when they think of your specialty. You are the go-to expert the media regularly uses related to your industry. Here you go!

Pitching 130

Pitching Media Interviews Video 130

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Axia PR

JUNE 27, 2023

Find out why your business needs a strong social media presence for corporate communications and reputation management. The digital age has led to social media becoming an integral part of corporate communications and reputation management. Social media often gets referred to as “shared media,” and for good reason.

Social Media 87

Social Media Reputation Communications Company 87

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Referring to other media interviews.

Interviews 251

Interviews Media Television Media Training 251

5W PR

SEPTEMBER 13, 2023

In today’s fast-paced digital landscape, effective brand awareness campaigns require a strategic integration of various digital media channels. With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience.

Brand 78

Brand Branding Media Resources 78

PRSay

MAY 25, 2022

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. What we now popularly refer to as “misinformation” and “disinformation” — that is, untruths propagated unintentionally or intentionally — “is not new,” Hardin said. Serving the greater good.

Publicity 145

Publicity Journalism Media Education 145

Buchanan PR

MARCH 28, 2023

While accessibility to news is essential for public relations professionals and helpful in many ways, there are threats that come along with the ability to disseminate information to anyone via any channel. “Fake news” has been a buzzword in conversations about traditional and social media for years.

Media 79

Media Crisis Journalism Tools 79

Buchanan PR

OCTOBER 5, 2023

As media professionals, we can’t help but take a look at the buzz surrounding the popstar and wonder: what can we learn from the cultural phenomenon that is Taylor Swift’s empire? Thus began a downward spiral of Swift’s image in the media. A year after the “Famous” fiasco occurred, Swift was ready to get back in the game.

Strategy 80

Strategy Media Viral Trends 80

Garrett Public Relations

JULY 22, 2023

Earned media – it’s a focus of many public relations campaigns. What is earned media? Some might refer to it as publicity or media coverage. It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists.

Course 147

Course Publicity Media Small Business 147

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. All media opportunities aren’t alike. One of the most powerful things you can do in a media interview is use a visual metaphor. Understand the opportunity. Use visual language.

Resources 149

Resources Media Interviews Comparison 149

Communications Conversations

JUNE 11, 2021

Governance isn’t one of the sexiest areas of social media marketing. And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. A lot of that has come out on social media over the last 12 months since George Floyd was murdered.

Guidelines 190

Guidelines Community Social Media Examples 190

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Traditionally, there are three types of media: paid, earned and owned. Owned media is any content or messaging platform the brand owns or exclusively controls.

Media 103

Media Print Advertising Advertising 103

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? Here’s a video I did about pitching the journalist specifically: Another tip besides personalizing the pitch and making it super concise and easy to read is to reference something else they’ve done. You pitch them in a way they want to be pitched. PR FOR ANYONE.

Pitching 130

Pitching Television Media Interviews 130

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

RH Strategic

MARCH 27, 2023

Rapid response media, often referred to as “newsjacking,” is the practice of inserting a brand into the day’s top story. Read More The post Rapid Response Strategies to Capture Media Attention appeared first on RH Strategic. Sometimes, it’s about making connections to it.

Strategy 52

Strategy Media Brand Branding 52

ImPRessions - Crenshaw Communications

AUGUST 1, 2019

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings. Earned Media: Labor-Intensive, Hard To Scale. The upshot?

Media 186

Media Study Agency Consumer 186

Cision

JUNE 20, 2016

Rely on a combination of these four media types to drive awareness, build trust, expand reach and win over new audiences: Paid Media. Paid media refers to any time you spend money to reach your audience with your messages. Follow the “Social Media Side Door” approach. Earned Media. Shared Media.

Media 180

Media Social Media Advertising Advertising 180

Deirdre Breakenridge

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

Social Media 150

Social Media Media Community Video 150

Axia PR

DECEMBER 11, 2020

News media is a major component of the Paid, Earned, Shared and Owned model. In fact for me, it’s my favorite part of public relations – assisting clients and companies in gaining news media. A key component of the PESO model.

Media 62

Media Company Brand Branding 62

Ronn Torossian

OCTOBER 20, 2015

However positive press – more commonly referred to as earned media – is something which requires finesse… and the right PR firm. It also requires some basic knowledge about how the media industry works, [.].

Media 150

Media Blogging Industry Brand 150

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L. by keeping content fresh, fun and culturally relevant. Jonathan W.

Social Media 84

Social Media Trends Viral Media 84

Prowly

NOVEMBER 22, 2020

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. It’s been used to a great extent to achieve the following: Get an overview of how […].

Analysis 262

Analysis Brand Branding Web 262

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools.

Social Media 226

Social Media Media Journalism Study 226

Cision

NOVEMBER 28, 2017

Why Earned Media Value (EMV) And Influencers Over Paid Media? When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat. for every $1 spent on earned media coverage. What’s Required in Media List Building?

Small Business 245

Small Business Media SMB Pitching 245

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. largely centers around advertising.

Media 102

Media Advertising Advertising Print 102

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

Axia PR

JANUARY 15, 2021

A guide to the five types of media your company needs. Before diving head-first into the different types of media, it’s important to first dip your toes in the water and learn what media is. Media is a communication tool used to deliver information.

Media 62

Media Television Web Print 62

Sword and the Script

SEPTEMBER 14, 2022

Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists. As a rule, I avoid politics – the typical catalyst for discussions of media and bias.

Survey 95

Survey Communications Media Engineering 95

ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. How to prepare for a media interview. Anna Mariotti, Public Information Coordinator at WSP USA, stresses the importance of clients’ having a media liaison or PR person sit in on the interview. Here are some tips we’ve gleaned from PR strategists and others.

Interviews 206

Interviews Media Advertising Advertising 206

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. billion people are active social media users , and not having access to it is lethal to your business.

Social Media 177

Social Media Brand Branding Marketing 177

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

PRSay

JUNE 26, 2019

” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” Not only did he prove that talking points are necessary; he also showed the world that even superstars need a solid PR team to help them prep for media appearances.

Interviews 144

Interviews Media Study Course 144

Prohibition

OCTOBER 5, 2023

Preparing for Q4 social media campaigns? Catch up with the latest updates that you need to be aware of in our social media round-up below. Planning for 2024 already? Meta removes news Meta is updating the Facebook News feature across Western Europe, starting this December. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Facebook Media 62

Ronn Torossian

MARCH 30, 2020

It refers to a raft of content marketing, social media, digital marketing […]. Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development. The post A Guide to Narrative Driven PR appeared first on.

Content Marketing 195

Content Marketing Social Media Industry Marketing 195

Lauri Pehar Borsh

NOVEMBER 16, 2023

Digital and social media PR support is not merely a desire for business professionals, it’s now an essential business tool. I like to refer to this as Personal Digital PR! In the current era dominated by digital connectivity, professionals are tasked with creating and sustaining a strong online presence.

Digital PR 78

Digital PR Social Media Tools Media 78

NewsWhip

OCTOBER 20, 2021

The high engagement of articles about Squid Game demonstrates the powerful impact of sharing content online, and why understanding it as a metric is so crucial to adding context to your media monitoring. People are fed information about a brand through media outlets, blogs, online forums, and social media platforms.

Measurement 78

Measurement Media Crisis Crisis Management 78

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2017

As public relations professionals know, there are many different types of media interviews. Here are our best tips for getting quoted in a media interview, and staying in the picture. One of the most powerful things you can do in a media interview is use a visual metaphor. Media love conflict. Be accessible. Be helpful.

Media 168

Media Interviews Report Leadership 168