Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 123

Technology Publicity Software Print 123

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Presence of a backlink and consumer behavior We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. when a backlink is present in an article.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. when a backlink is present in an article. Social media engagement and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results.

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results.

Technology 100

Technology Social Media Media Digital PR 100

Onclusive

NOVEMBER 17, 2021

Onclusive offers comprehensive earned and social media sentiment monitoring that uses artificial intelligence to deliver a detailed look into the tone of media coverage. Social listening allows organizations to track what is being said about them, their competitors and industry topics on social media.

Analysis 195

Analysis Media Reputation Trends 195

Contently - Strategy

APRIL 3, 2019

To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit. Click here to see the full presentation slides. ). Ashleigh Patterson, Senior Director, Global Content Marketing & Social Media, RBC.

Enterprise 91

Enterprise Content Marketing B2C Data 91

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

So, it looks like we’re all going to have to sharpen our virtual event producing, presenting, and attendance skills for the foreseeable future. For executive spokespersons accustomed to presenting to live audiences from behind a podium at tech conferences, things have changed. Virtual events don’t mean you can’t network.

Conference 310

Conference Trade Shows Technology Video 310

Bianchi Biz Blog

JUNE 13, 2024

Here are some of our top takeaways: News stories that focus on electric vehicles, major business plan updates from automakers and Tier 1 suppliers, innovative technologies, new investments / expansions, and announcements that impact industry jobs are some of the most-clicked-on articles across the various media outlets represented on the panel.

Automotive 52

Automotive Media Interviews Pitching 52

Onclusive

SEPTEMBER 7, 2023

The Future of AI for the PR & Communications Industry As technology advances, so do the opportunities it presents. In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world.

Video 195

Video Technology Industry Blogging 195

Business Wire

APRIL 10, 2017

An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their goals. She offers her thoughts on platforms such as Twitter and the recently discontinued Vine, as well as predictions on how users might be engaging with social media in the future.

Healthcare 197

Healthcare Trends Tools Social Media 197

Waxing UnLyrical

MARCH 21, 2019

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. I wouldn’t be writing for this website if I didn’t believe in the power of technology.

Technology 100

Technology Communications Training Newspapers 100

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 156

Media Relations Media Print Software 156

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. It’s worth noting, none of the answers presented scored a majority of the votes. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it.

Technology 134

Technology Study Communications Survey 134

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. Business Wire has access to a lot of information.

Financial 164

Financial Video Consumer Data 164

5W PR

JUNE 7, 2024

In the dynamic world of defense technology, innovation is the touchstone, and secrecy is the constant backdrop. Defense tech industry The world of defense technology is unlike consumer tech companies that readily exhibit their latest inventions. Traversing this multifaceted landscape requires a specific set of skills.

Publicity 78

Publicity Government Crisis Communications Ethics 78

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Showcasing media on your profile is a great way to represent your expertise.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority. Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound.

SEO 203

SEO Engineering Google Examples 203

5W PR

JUNE 14, 2024

Let’s take, for example, the impact of AI in public relations: Data Analysis AI tools assist businesses in assessing public opinion and media patterns, enhancing the effectiveness of PR campaigns. It also supports the generation of diverse content types, from video scripts to social media posts, ensuring consistency across all platforms.

Publicity 78

Publicity Analysis Healthcare Tools 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Here’s what you’ll be doing: -Manage team workflow and take ownership of account work while driving consistent media results.

B2B 291

B2B Policies Case Study Enterprise 291

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. adults get their daily news : social media.

Strategy 98

Strategy Publicity Media Video 98

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online.

Video 118

Video Social Media Media YouTube 118

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. And much like media relations, there are nuances involved. Analysts, including those who cover the technology sectors where our clients do business, tend to have very deep knowledge of their areas.

Wireless 309

Wireless B2B Report Media Relations 309

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in. It’s guaranteed to make one more social-media savvy.

Company 203

Company Trends Case Study Crisis Management 203

PRSay

JANUARY 29, 2018

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints. Yet as we look at 2018 — and the years to come — there is much that remains to be done.

Survey 134

Survey Ethics Leadership Financial 134

PR for Anyone

MARCH 6, 2024

With a touch of humor and profound gratitude, Patti expresses her belief in following divine guidance and seizing the adventures life presents. This is a calling for listeners of all ages—seize the present moment and embrace the journey of creating a meaningful and fulfilling life.

Travel 130

Travel Groups Technology Creativity 130

NewsWhip

SEPTEMBER 21, 2023

The days of relying solely on hindsight to understand media trends are both literally and figuratively behind us. Back to the future Traditionally, media monitoring was like looking in the rearview mirror. Back to the future Traditionally, media monitoring was like looking in the rearview mirror.

Analytics 88

Analytics Media Crisis Insurance 88

Communications Conversations

MAY 7, 2019

Technology is accelerating at a pace so fast, few can keep up. In our day-to-day lives, technology has completely changed how we communicate, how we capture photos and video and how we consume media. Technology has completely changed the way to perform many day-to-day tasks at work. Cision (media monitoring).

Technology 60

Technology Tools Social Media Media 60

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Karen Freberg

AUGUST 11, 2019

AEJMC has been a conference many of my colleagues, friends, and fellow cohort members would go to and present their research. This actually marked the first conference I went to where I 1) presented teaching research and 2) won my first teaching and national association research paper award as a doctoral student back in 2009.

Conference 48

Conference Education Groups Journalism 48

Agility PR Solutions

JANUARY 30, 2022

From writing press releases to communicating with the media, the job of public relations professionals isn’t the easiest thing in the world. Fortunately, in today’s technological […].

Strategy 148

Strategy Technology Writing Social Media 148

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. Beautiful.AI : With this tool, creating presentations has never been more enjoyable. We can compare data from HubSpot, Google Analytics, Stripe, social media, and more, all in one place.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

ImPRessions - Crenshaw Communications

MAY 11, 2022

One of the more fascinating aspects of a great PR program is the visibility it generates beyond earned media. People usually think of media pitching and press releases when they think about public relations. As one of the largest tech events in the world, CES has long been a must-attend for anyone in consumer or business technology.

Conference 156

Conference Privacy Advertising Advertising 156

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 186

Enterprise Tools Technology Privacy 186