ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Choose wisely and check references. If you’re vetting a new freelance consultant, it pays to query them thoroughly about recent work and relevant expertise, and to speak with the references they supply, as well as those they don’t. PR is really a very small industry. . Manage their time.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JUNE 8, 2021

Are you a strong writer, social media whiz or maybe have a special touch when it comes to media relations? After hearing next steps, maybe offer writing samples or additional references to help speed the decision. It’s also a fast way to learn your own strengths and preferences.

Interviews 296

Interviews Employee Agency Company 296

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

JUNE 3, 2021

It refers to a situation where the PR team offers first-crack at a story to one reporter and one reporter only. It’s interesting because most people think of PR as writing press releases or pitching to reporters, but things like event submissions show that it’s a lot more than that. Well, that’s what an exclusive is — sort of.

Journalism 344

Journalism Internal International Pitching 344

PRSay

FEBRUARY 15, 2019

This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations. who was asking is because they lacked the formal tone that many of us associate with business writing. Get more media pitching knowledge from Michael Smart here.

Pitching 131

Pitching Media Relations Examples Course 131

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. Owned Media/Content Strategy. Media Monitoring & Analysis. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

Newsfile

FEBRUARY 28, 2024

User Experience (UX) refers to the overall experience people have while interacting with a product or service. Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., Media Relations : Managing communication during crises.

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

PR Fuel

SEPTEMBER 16, 2020

PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

5W PR

SEPTEMBER 27, 2019

You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer. It often encompasses writing stories about clients who have benefitted from the organization’s services and putting together the nonprofit’s newsletter.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words.

Tools 170

Tools Government Crisis Public Affairs 170

Wadds Inc.

JANUARY 11, 2023

Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks. It does not provide information about sources and will make up references. Herein lies a limitation of the use of AI in public relations.

Publicity 98

Publicity Wikipedia Marketing Training 98

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

What I like to do is keep a priorities list and refer to it at the beginning of each day. Being a great listener (and writing everything down) allows you to stay on top of your tasks and be that person your team members can rely on for things they may have missed.”. This can be overwhelming without the proper organizational tactics.

Internal 310

Internal International Meeting Leadership 310

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. She did review it and ended up writing about it too. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. Myth 6: Content marketing replaces media relations.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Sword and the Script

MAY 7, 2019

These are earned, much in the same way media relations outreach earns coverage. This falls into the classic purview of public relations. These are earned, much in the same way media relations outreach earns coverage. Non-key word anchor text: Sword and the Script Media writes about public relations.

Google 131

Google Banking Engineering Web 131

Solo PR Pro

JUNE 22, 2021

Although she was only somewhat familiar with the industry, having taken a few courses in school on the broader scope of marketing and mass media, she was immediately attracted to the opportunity to use her writing skills in the PR industry. The changing media landscape has enabled PR pros to do more than traditional media relations.

Meeting 62

Meeting Course Retail Media Relations 62

Cision

SEPTEMBER 1, 2015

” If I said that the pizza came right out of the oven “too hot to eat,” readers understand that “hot” refers to temperature and it’s not necessarily a complaint, since the pizza could cool down. Increasing visual media content. The quantification of media relations and public relations.

Measurement 120

Measurement Trends Analytics Data 120

Cision

SEPTEMBER 29, 2016

Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media.

Pitching 0

Pitching Journalism Writing Print 0

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK. Providing examples of ethical challenges and how to address them.

Ethics 110

Ethics Industry Publicity Analysis 110

Solo PR Pro

MARCH 29, 2022

Commit to a regular schedule to read or listen, and take notes so that you can refer back to what you have learned. Maybe it’s a creative writing conference, a primer on AI, a series on digital marketing, or learning a new language. You can also search sites such as LinkedIn, Quora, or Reddit. Take a class. We’d love to know!

Conference 80

Conference Reddit Local Course 80

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Unlike ads or commercial, you don’t pay for the stories to run, and unlike digital marketing or social media, you can’t simply write something and then post it.

Marketing 40

Marketing Radio Newspapers Print 40

Bad Pitch Blog

APRIL 2, 2014

And in doing so, its potential as a media relations tool has increased exponentially. It''s about writing subtleties. It''s the difference between: "Your readers will be interested in learning about an online industry resource that can help them improve their media relations skills." and "The Bad Pitch blog pwns.

LinkedIn 80

LinkedIn Pitching Resources Web 80

Cision

OCTOBER 6, 2015

Sorry, was that one of those irrelevant, lame jokes you were referring to? Use that time to write a quick news story about the interview topic that quotes only their joke—and makes them look ridiculous in the process. One exercise that helps is to give the spokesperson a lot of leash during the practice interview.

Interviews 120

Interviews How To Healthcare Media Training 120

Stuart Bruce

MARCH 8, 2017

In 2017 basic photo and video production should be a core skill, just as integral to public relations excellence as writing is. The table below shows which skills and competencies organisations look for when recruiting for public relations roles at junior and senior levels.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Beyond PR

JUNE 14, 2018

The report showed writing skills topped the list at 89 percent, for instance, while the more generic “media relations” was cited by only 63 percent. Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications. About Shane Schick.

Pitching 45

Pitching Content Marketing Ethics Course 45

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? This is an example of what is colloquially referred to as “intent data” in the industry. This is because media relations is getting harder (68% of PR pros say so), and both owned media and paid media play a critical role in breaking through the clutter.

Publicity 89

Publicity Media Advertising Advertising 89

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. This refers to our role as the creators and builders of reputations. Now, before we proceed, we must first define ‘cancel culture’.

Groups 62

Groups Employee Leadership Examples 62

Critical Mention

AUGUST 27, 2019

With that said, you should make sure that you create a positive relationship with reporters, influencers, customers or anybody else who references your business across their media. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Outsourced Promotion.

Media 60

Media Sports Radio Newspapers 60

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

How To 90

How To Journalism Radio Newspapers 90

Solo PR Pro

NOVEMBER 17, 2020

Enrich your basic contact information and social media links with self-promotional references. Write the numbers as words and read them aloud; mine is three-four-seven-two-five-six-nine-one-four-one. She provides media relations and marketing communications services to law firms, business owners and consultants.

Real Estate 80

Real Estate Case Study LinkedIn Social Media 80

Newsfile

JUNE 28, 2023

Media Relations : Identify and build relationships with journalists, influencers, or stakeholders covering your stories and industry. Then, you can focus on trying to get more media coverage. Social Media Monitoring Social mentions are social posts that reference your brand.

Media 52

Media Analytics Radio Google 52

Shift Communications

FEBRUARY 6, 2018

Extra tip : If you need to justify why you called, reference one of his/her recent articles. Plan for the call by writing down all the key points you’d like to cover and any questions you want to ask. Check the reporter’s profile on Cision before you dial because some reporters don’t want to be contacted by phone. Timing is key.

Pitching 84

Pitching Report Writing Twitter 84

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. All the sessions were recorded, including the panel I participated on for media relations. Where does the time go?

Analytics 67

Analytics Report Technology Pitching 67

Beyond PR

JUNE 28, 2016

PR agencies have an incredible opportunity in today’s digital media landscape. New tools, integrated strategies, and results-driven tactics have evolved the agency’s role far beyond traditional media relations. If the agency’s role is evolving, though, so must the approach to PR measurement. It’s time to look beyond ad value.

Measurement 73

Measurement Advertising Advertising Agency 73