ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Of course, it stemmed from an error I made as a fresh faced intern. I had inadvertently included the wrong media story in a daily monitoring report for our client. What I like to do is keep a priorities list and refer to it at the beginning of each day. Chris Harihar , Partner . What can wait a bit?

Internal 310

Internal International Meeting Leadership 310

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 100

Interviews Publicity Technology Social Media 100

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Newsfile

FEBRUARY 28, 2024

User Experience (UX) refers to the overall experience people have while interacting with a product or service. Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., Media Relations : Managing communication during crises.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words.

Tools 170

Tools Government Crisis Public Affairs 170

Critical Mention

JANUARY 3, 2019

How did you accomplish this incredible journey of what you have referred to as “shame to change”? My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. I was just enjoying the opportunity to write and speak about my experiences.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

JULY 6, 2021

In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. The company does not list pricing, but there are several online references that put the sticker price in a range from $600 annually to $20,000. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 90

Pitching Report Software Survey 90

Stuart Bruce

MARCH 8, 2017

In 2017 basic photo and video production should be a core skill, just as integral to public relations excellence as writing is. The table below shows which skills and competencies organisations look for when recruiting for public relations roles at junior and senior levels.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? This is an example of what is colloquially referred to as “intent data” in the industry. This is because media relations is getting harder (68% of PR pros say so), and both owned media and paid media play a critical role in breaking through the clutter.

Publicity 90

Publicity Media Advertising Advertising 90

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. This refers to our role as the creators and builders of reputations. Now, before we proceed, we must first define ‘cancel culture’.

Groups 62

Groups Employee Leadership Examples 62

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. I think this article is one we’ll reference back to for quite some time.

Meeting 81

Meeting Automotive Media Transportation 81

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Write and distribute press releases. Speech writing. Write media pitches about a firm and send them onto journalists. Plan and execute media events. Copy writing, blogging and content generation.

Publicity 48

Publicity Advertising Advertising Tools 48

Communications Conversations

DECEMBER 13, 2019

For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn. I noticed that his other posts mostly focused on agency wins, public relations campaigns and awards. The national press – O’Dwyer’s, PR Week, etc – remain intriguing, but seldom covered Mpls/St.

Blogging 78

Blogging Agency Community Local 78

The Hoffman Agency

JUNE 4, 2019

So how can a company create a media buzz without journalists writing it for them? By becoming a source for the media. This is made possible through industry commentary, contributed articles and strategic social media content. There are many layers of storytelling, but it is so much more than just writing content.

Media 34

Media Content Marketing Company Agency 34

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. “A Take notes (yes, write in your book).

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

JANUARY 17, 2023

This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. International-based all-in-one PR software providers.

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 1) Share the news internally.

Media 98

Media B2B Groups Conference 98

PRSay

MARCH 29, 2021

During the widely seen interview, Prince Harry and Meghan Markle avoided personal attacks on individual members of the royal family, referring instead to what they portrayed as an intransigent institution. Conduct research on the media outlet and interviewer. Prepare a briefing book with the facts, supporting evidence and FAQs.

Media Training 182

Media Training Training Interviews Media 182

Sword and the Script

AUGUST 3, 2021

My eyes involuntarily roll, and I feel nauseous anytime a software company refers to their product as “intelligence.” This goes for “media intelligence”, “business intelligence” and “consumer intelligence.”. Cison has not named a replacement at the time of this writing. Media monitoring. Media relations.

Software 86

Software Case Study Pitching Technology 86

Sword and the Script

NOVEMBER 7, 2023

I took a close look at PRophet back in March of this year and wrote up a briefing – have a look if it sounds interesting: This AI is ‘Taylor’ made for media relations; prophet adds generative AI to PR software. Both products are organized under a “Comms Tech Unit,” which is led by PRophet founder Aaron Kwittken.

Employee 137

Employee Software Survey Tools 137

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. There is no doubt in my mind that when I started in PR – and especially when I was in media relations – I stayed completely in my own silo. Please refer a credible colleague !

Corporate 61

Corporate Communications LinkedIn Agency 61

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. ” This is argued to be a growing trend, proven by reference to customer surveys.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. ” This is argued to be a growing trend, proven by reference to customer surveys.

Retail 40

Retail Radio Advertising Advertising 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. marketers, PR, IR and internal communications professionals?to to drive more successful programs.”.

Marketing 63

Marketing Pitching Corporate Tools 63

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. Internal team alignment: An email has been sent to your sales team members detailing the content marketing campaign and offering tips on how they can integrate the new content asset into their sales activities. Blogger relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Waxing UnLyrical

MARCH 7, 2012

You can , however, write a very good pitch. If they do, then lead with a reference to that. If there is a specific call to action you hope will be included in the story, be clear about it; to this day, I’ve never had any media or bloggers call me out for doing so. And as far as I know, no one holds that record.

Pitching 75

Pitching Course Examples Engineering 75

Waxing UnLyrical

NOVEMBER 24, 2010

The results included 44,461 engagements throughout the target community – with “engagements&# referring to the number of times a piece of content had been engaged with online, such as views for a blog post, retweets, video views, numbers participating and viewing a forum thread, etc. – and 14.9% Wanna Subscribe?

Travel 79

Travel Case Study Creativity Advertising 79

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. Do this three weeks prior to the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. It is simple: participants first write their ideas without discussion on Post-it notes. An example media relations workflow is set out below. Writing a blog post? For example: writing a blog post.

How To 60

How To Software System Employee 60