Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. Owned Media/Content Strategy. Media Monitoring & Analysis. Media Training. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

OCTOBER 6, 2015

Sorry, was that one of those irrelevant, lame jokes you were referring to? Use that time to write a quick news story about the interview topic that quotes only their joke—and makes them look ridiculous in the process. One exercise that helps is to give the spokesperson a lot of leash during the practice interview.

Interviews 120

Interviews How To Healthcare Media Training 120

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Conduct research on the media outlet and interviewer.

Media Training 182

Media Training Training Interviews Media 182

Prohibition

JULY 19, 2018

Here are some examples of the tactics used to try and achieve the objectives of the public relations discipline – but do note, as the digital world continues to enhance and infiltrate our daily lives, we anticipate that these tactics will continue to adapt and change in the future, just as they have done over the past 20 years and beyond.

Publicity 48

Publicity Advertising Advertising Tools 48

Communications Conversations

NOVEMBER 11, 2022

Think about your media relations work–isn’t the idea to build a relationship that helps both the journalist AND you/your client? Over 13 years as an independent consultant I’ve learned that people usually won’t refer me after just one meeting. Then that person may hire me or refer me.

Meeting 68

Meeting Social Media LinkedIn Groups 68