Expert insights. Personalized for you.
I’m writing this on a plane to North Carolina. Your messaging could be right next to them, but they’ll never notice it unless you identify and target the third parties they are already engaged with, whether those are traditional media or somebody else’s “owned” content. Get some of your content picked up by the media outlets they subscribe to. Neither will earning coverage in the same media outlets you always have. PR Training digital media Media Relations Pitching MORE
Media relations is a crucial component of the PR pro’s role. Coupled with all the other communications tools at your disposal, from social media to advertising, the right media placement can create the magic recipe for a content strategy. “At At its core, a media placement’s innate value is that it gives credibility to the subject that is being written or talked about,” says Judy Lee, vice president of media relations at Mitchell Communications Group. “In MORE
The sorry state of media relations. Mr. Pearlstein, a long-time reporter and editor turned professor, says he was looking to write about a “well-run company.” He found Clorox appealing because it had won some awards recently, and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”. Media relations ends; content marketing begins. MORE
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. MORE
My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. Pitch media upstream. MORE
Navigating the ever-changing landscape of media is never easy. In the midst of this, the media landscape continues to evolve. Prior to COVID, unless your clients lived in a major media market, chances of regular national TV appearances were slim. MORE
On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources. MORE
I thought a lot about “leveraging” my media lists or my relationships with journalists to convince them to cover my story ideas. You don’t just learn a template for writing a good pitch email. I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more. MORE
Is there still value in cultivating media relations? Given the rise of social media and digital marketing—combined with the demise of newspapers, massive staff cuts at traditional media outlets and the repeated bashing of journalism—some have proclaimed the “death of media relations.”. Not so, savvy PR veterans say, asserting instead that media relations has evolved. Social media networking. Owned media. MORE
In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. PR Training journalism Media Relations Media Training reporters MORE
RELATED: Our Communicators of the Year and Rising Star Awards will showcase the best individual communicators and teams. ]. Provide links to relevant social media profiles, online portfolios and websites that showcase your talents. The post How to write a better résumé appeared first on PR Daily. Marketing Media Relations Writing & EditingUse a readable font, remove irrelevant jobs from high school, and delete all that mindless jargon. MORE
As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Doing so can help us ensure we picked the right target from our media list and that our pitches are tweaked to address their specific interests. MORE
Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations. MORE
Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage. MORE
A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. And then there are special groups on various social media sites like Facebook, LinkedIn or Twitter. MORE
There is a common misconception among business owners that media relations means writing a news release and sending it to 1,000 journalists, and suddenly they're all writing about you. It takes a lot of time and energy to conduct media relations well. RELATED: Understand newsjacking and learn how to make it work for your content when you download this free guide. ]. If you think about media relations like dating, you'll have better luck. MORE
This means that a public relations team’s challenge is to create a winning pitch that stands out. It’s also helpful to reference a recent article or a social media post by the reporter if it’s relevant. MORE
In addition to being a part of the HMA team for 15 years, over the past decade I’ve made a hobby of freelance writing. The post A common sense approach to media relations appeared first on HMA Public Relations. Featured Media Relations clips Common Sense Google mediaWhile it […]. MORE
The tools we use to analyze information, such as digital and social media, have evolved, but powerful figures, including President Richard Nixon, have long attacked the press and other revered institutions. “A RELATED: What does the future of communications look like? Woodward also offered thoughts about our new media climate. Self-importance can undermine your message, whether you write for a newspaper or for a major corporation. “We Media Relations PR PR Industry MORE
How can we improve media relations? Read what they write—not just posted pieces, but their social media feeds and personal blog, as well. They will try the product we’re bragging about, vet the experts we’re offering (or seek their own), research the CEO’s background and look at the company’s social media reviews. RELATED: Join us at Microsoft, and learn tactics and strategies to conquer all your biggest communications challenges. ]. MORE
public relations media relationsThe reader experience dominated our popular blog posts for the second quarter of 2021. Insights and takeaways featured industry experts, a deep dive into how the pandemic affected the journalism industry, and tips on enhancing your press releases. MORE
It’s hard to get earned media coverage this time of year. It’s that time of year again—the season all media relations professionals dread—summer. It’s not that we’re snowbirds (at least, I’m not) it’s the fact that media relations always takes a hit on placements over the summer. MORE
Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching. Commercializing a serious holiday should be avoided, and it pays to consider the current news environment when planning a specific media pitch. MORE
Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. If you need help with active versus passive, the Purdue Online Writing Lab can help. MORE
With many reporters on vacation, your media outreach can take even longer than usual—especially with July Fourth around the corner. RELATED: Think like a journalist to get your story covered at our PR Writing Conference. If you’re making a tech-related announcement, for example, give yourself time it so it doesn’t coincide with a holiday. If your news involves a holiday-related trend, deliver your pitch a week or two before the holiday. Garrett Public Relations. MORE
From the pointlessness of discovering what that loser ex-boyfriend is doing these days to the slyness of tracking a competitor’s every move, no one outmaneuvers you in finding information on social media channels. It’s time to put that evil superpower to good media relations use. We asked a few industry experts to explain how cyberstalking can generate sterling media coverage for your clients: Step One: Compile, then whittle your media list. MORE
Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! You will also profoundly annoy reporters by telling them how to write or edit their articles. Free guide: 10 ways to improve your writing today. MORE
Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. MORE
Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> MORE
It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. In fact, he writes that “Steve Jobs read and personally approved every press release.” Don’t dilute your social media accounts with off-subject messaging. Writing for the SHIFT Communications blog , Amanda Munroe calls out one of the most significant trends in media relations – fewer reporters with broader beats. MORE
A public relations professional’s bread and butter. Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? In public relations, our number one goal is to earn coverage for our clients. MORE
Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ]. MORE
The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage. RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. Think of your media relationships like you would your friendships. MORE
He was talking about his “approach” to communication on OkCupid and my PR mind couldn’t help but make parallels between the approach one takes to online dating and the approach for media relations. How does that relate back to media relations? One of first things a PR practitioner should consider is what media goal to set for your client. Try relating back to something they just wrote and get the conversation going that way. MORE
The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. Journalists are very active in social media and Twitter in particular. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for. Monitoring Media Lists. MORE
The Sorry State of Media Relations. Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” He found Clorox appealing because it has won some awards recently and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”. How to Generate Media Referenceable B2B Customers with a Blog. MORE
Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. While it is true that media relations have to go beyond simple press releases , this feature still represents a cornerstone of the PR role. According to the report, over 90 percent of journalists and influencers still prefer email pitches as the source of business-related information. MORE
Here are some ways to grow your media relations skillset and start earning more coverage. The same idea is true in media relations. To remain at the top of your game, it’s important to be flexible enough to identify and adjust to every media relations opportunity that presents itself. Here are four ways to “stretch” your own media relations muscles: 1. Study your media. Meet with members of the media. Engage on social media. MORE
Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information. MORE
Media relations has become a pivotal part of communications during COVID-19. So how can we ensure that the information we are putting out there rises above the noise on social media and provides real value to readers and our audience? Are they actively writing at the moment? MORE
While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them. The media outlet pays the journalists. Legacy media professionals (editors, reporters, columnists, etc.) Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. MORE
Business Wire
JULY 16, 2021
public relations media relationsThe reader experience dominated our popular blog posts for the second quarter of 2021. Insights and takeaways featured industry experts, a deep dive into how the pandemic affected the journalism industry, and tips on enhancing your press releases.
PR Daily
JUNE 28, 2021
It’s hard to get earned media coverage this time of year. It’s that time of year again—the season all media relations professionals dread—summer. It’s not that we’re snowbirds (at least, I’m not) it’s the fact that media relations always takes a hit on placements over the summer.
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PR Daily
OCTOBER 12, 2020
Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ].
PR Daily
AUGUST 30, 2020
Navigating the ever-changing landscape of media is never easy. In the midst of this, the media landscape continues to evolve. Prior to COVID, unless your clients lived in a major media market, chances of regular national TV appearances were slim.
PR Daily
MAY 1, 2020
Media relations has become a pivotal part of communications during COVID-19. So how can we ensure that the information we are putting out there rises above the noise on social media and provides real value to readers and our audience? Are they actively writing at the moment?
PR Daily
MAY 27, 2020
Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information.
Sword and the Script
AUGUST 4, 2020
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.
PR Daily
JUNE 28, 2019
Here are some ways to grow your media relations skillset and start earning more coverage. The same idea is true in media relations. To remain at the top of your game, it’s important to be flexible enough to identify and adjust to every media relations opportunity that presents itself. Here are four ways to “stretch” your own media relations muscles: 1. Study your media. Meet with members of the media. Engage on social media.
ImPRessions - Crenshaw Communications
SEPTEMBER 7, 2018
Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching. Commercializing a serious holiday should be avoided, and it pays to consider the current news environment when planning a specific media pitch.
5W PR
OCTOBER 14, 2019
A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. And then there are special groups on various social media sites like Facebook, LinkedIn or Twitter.
Shift Communications
JANUARY 18, 2018
As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Doing so can help us ensure we picked the right target from our media list and that our pitches are tweaked to address their specific interests.
|
Sword and the Script
AUGUST 29, 2020
Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since.
ImPRessions - Crenshaw Communications
JULY 1, 2020
This means that a public relations team’s challenge is to create a winning pitch that stands out. It’s also helpful to reference a recent article or a social media post by the reporter if it’s relevant.
PR Daily
OCTOBER 31, 2019
Media relations is a crucial component of the PR pro’s role. Coupled with all the other communications tools at your disposal, from social media to advertising, the right media placement can create the magic recipe for a content strategy. “At At its core, a media placement’s innate value is that it gives credibility to the subject that is being written or talked about,” says Judy Lee, vice president of media relations at Mitchell Communications Group. “In
Stephen Waddington
DECEMBER 5, 2018
Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.
PR Daily
OCTOBER 21, 2019
The tools we use to analyze information, such as digital and social media, have evolved, but powerful figures, including President Richard Nixon, have long attacked the press and other revered institutions. “A RELATED: What does the future of communications look like? Woodward also offered thoughts about our new media climate. Self-importance can undermine your message, whether you write for a newspaper or for a major corporation. “We Media Relations PR PR Industry
Sword and the Script
MAY 16, 2020
Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>>
PR Daily
JANUARY 13, 2017
Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! You will also profoundly annoy reporters by telling them how to write or edit their articles. Free guide: 10 ways to improve your writing today.
Polaris
NOVEMBER 17, 2014
While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them. The media outlet pays the journalists. Legacy media professionals (editors, reporters, columnists, etc.) Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines.
HMA Public Relations
SEPTEMBER 6, 2018
In addition to being a part of the HMA team for 15 years, over the past decade I’ve made a hobby of freelance writing. The post A common sense approach to media relations appeared first on HMA Public Relations. Featured Media Relations clips Common Sense Google mediaWhile it […].
PR Daily
JULY 26, 2018
Is there still value in cultivating media relations? Given the rise of social media and digital marketing—combined with the demise of newspapers, massive staff cuts at traditional media outlets and the repeated bashing of journalism—some have proclaimed the “death of media relations.”. Not so, savvy PR veterans say, asserting instead that media relations has evolved. Social media networking. Owned media.
Glean.info Blog
NOVEMBER 18, 2020
Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.
PRSay
AUGUST 17, 2020
In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. PR Training journalism Media Relations Media Training reporters
Sword and the Script
JULY 10, 2018
The Sorry State of Media Relations. Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” He found Clorox appealing because it has won some awards recently and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”. How to Generate Media Referenceable B2B Customers with a Blog.
The Proactive Report
JUNE 20, 2015
The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. Journalists are very active in social media and Twitter in particular. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for. Monitoring Media Lists.
PR Daily
NOVEMBER 18, 2019
Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. While it is true that media relations have to go beyond simple press releases , this feature still represents a cornerstone of the PR role. According to the report, over 90 percent of journalists and influencers still prefer email pitches as the source of business-related information.
PR Daily
JUNE 29, 2017
How can we improve media relations? Read what they write—not just posted pieces, but their social media feeds and personal blog, as well. They will try the product we’re bragging about, vet the experts we’re offering (or seek their own), research the CEO’s background and look at the company’s social media reviews. RELATED: Join us at Microsoft, and learn tactics and strategies to conquer all your biggest communications challenges. ].
Sword and the Script
MAY 11, 2019
On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources.
PR Daily
JUNE 30, 2016
With many reporters on vacation, your media outreach can take even longer than usual—especially with July Fourth around the corner. RELATED: Think like a journalist to get your story covered at our PR Writing Conference. If you’re making a tech-related announcement, for example, give yourself time it so it doesn’t coincide with a holiday. If your news involves a holiday-related trend, deliver your pitch a week or two before the holiday. Garrett Public Relations.
PR Daily
JULY 24, 2018
The sorry state of media relations. Mr. Pearlstein, a long-time reporter and editor turned professor, says he was looking to write about a “well-run company.” He found Clorox appealing because it had won some awards recently, and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”. Media relations ends; content marketing begins.
PRSay
MAY 31, 2018
I thought a lot about “leveraging” my media lists or my relationships with journalists to convince them to cover my story ideas. You don’t just learn a template for writing a good pitch email. I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more.
PR Daily
OCTOBER 21, 2015
There is a common misconception among business owners that media relations means writing a news release and sending it to 1,000 journalists, and suddenly they're all writing about you. It takes a lot of time and energy to conduct media relations well. RELATED: Understand newsjacking and learn how to make it work for your content when you download this free guide. ]. If you think about media relations like dating, you'll have better luck.
PR Daily
SEPTEMBER 3, 2015
From the pointlessness of discovering what that loser ex-boyfriend is doing these days to the slyness of tracking a competitor’s every move, no one outmaneuvers you in finding information on social media channels. It’s time to put that evil superpower to good media relations use. We asked a few industry experts to explain how cyberstalking can generate sterling media coverage for your clients: Step One: Compile, then whittle your media list.
Landis PR
MAY 10, 2021
A public relations professional’s bread and butter. Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? In public relations, our number one goal is to earn coverage for our clients.
PR Daily
OCTOBER 27, 2019
RELATED: Our Communicators of the Year and Rising Star Awards will showcase the best individual communicators and teams. ]. Provide links to relevant social media profiles, online portfolios and websites that showcase your talents. The post How to write a better résumé appeared first on PR Daily. Marketing Media Relations Writing & EditingUse a readable font, remove irrelevant jobs from high school, and delete all that mindless jargon.
PRSay
JUNE 6, 2019
I’m writing this on a plane to North Carolina. Your messaging could be right next to them, but they’ll never notice it unless you identify and target the third parties they are already engaged with, whether those are traditional media or somebody else’s “owned” content. Get some of your content picked up by the media outlets they subscribe to. Neither will earning coverage in the same media outlets you always have. PR Training digital media Media Relations Pitching
Sword and the Script
APRIL 19, 2016
My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. Pitch media upstream.
PR Daily
MAY 9, 2019
Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. If you need help with active versus passive, the Purdue Online Writing Lab can help.
PR Daily
FEBRUARY 12, 2015
He was talking about his “approach” to communication on OkCupid and my PR mind couldn’t help but make parallels between the approach one takes to online dating and the approach for media relations. How does that relate back to media relations? One of first things a PR practitioner should consider is what media goal to set for your client. Try relating back to something they just wrote and get the conversation going that way.
Sword and the Script
JULY 30, 2016
It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. In fact, he writes that “Steve Jobs read and personally approved every press release.” Don’t dilute your social media accounts with off-subject messaging. Writing for the SHIFT Communications blog , Amanda Munroe calls out one of the most significant trends in media relations – fewer reporters with broader beats.
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