Stephen Waddington

MAY 16, 2022

The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. Propel, a customer management system (CRM) tool for media relations, analysed nearly 400,000 pitches sent via its platform in Q1 2022 to understand the most effective strategies to engage with journalists. Here’s a summary of the findings.

Pitching 151

Pitching Media Relations How To Media 151

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 134

Journalism Media Relations Report Media 134

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. As media professionals, we often underestimate the value of a great subject line. Writing a media pitch should be second-nature to every PR person. Compelling subject lines.

Pitching 193

Pitching Writing Media Advertising 193

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract.

Media Relations 155

Media Relations Media Print Software 155

Garrett Public Relations

AUGUST 28, 2022

Let’s talk about media relations. It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way.

Media Relations 100

Media Relations Media Reputation Tools 100

Business Wire

JULY 16, 2021

The reader experience dominated our popular blog posts for the second quarter of 2021. Insights and takeaways featured industry experts, a deep dive into how the pandemic affected the journalism industry, and tips on enhancing your press releases. Business Wire’s top 10 most widely read and shared blog posts for Q2 2021 are featured here.

Blogging 216

Blogging Media Relations Journalism Writing 216

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Do use editorial calendars.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Cision

AUGUST 28, 2017

Write as if it Were a Front Page Article. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.”

Writing 258

Writing Newspapers Retail Groups 258

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. Would you like to speak to them because this is in the health area and you write about health?’

Media Relations 156

Media Relations Journalism Media Survey 156

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different? They can have a huge influence on their followers.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

Stern + Associates

JANUARY 12, 2023

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.

Writing 62

Writing Pitching Report Strategy 62

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> 12) There’s a need for good pitches.

Survey 169

Survey Media Relations Pitching Media 169

Polaris

NOVEMBER 17, 2014

Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. While the fashion bloggers might well enjoy snacking on the product, there simply wasn’t a good reason for them to write about it. Media Relations' Bloggers don’t have an editor.

Media Relations 232

Media Relations Marketing Media Fashion 232

Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. What allows you to do that?

Pitching 370

Pitching Media Storytelling Measurement 370

Landis PR

MAY 10, 2021

A public relations professional’s bread and butter. Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? In public relations, our number one goal is to earn coverage for our clients. By David Landis and Andie Davis, LCI.

Writing 98

Writing Video Interviews Report 98

Sword and the Script

MARCH 14, 2023

Well, the product workflow is straightforward and follows a three-step process: Step A: generative AI (Taylor) You can upload a release and ask the AI to re-write it – or you can provide the AI with a few lines of descriptive text, and it will generate a press release for you. You can also have it re-write it several times over if you wish.

Software 85

Software Media Relations Media Pitching 85

PRSay

SEPTEMBER 25, 2019

I sit down with a notebook and a pen and I write down what’s in my head. Pretty soon the thoughts bouncing around my head are all on paper, and I can mentally relax and write what’s been going well and what I want to accomplish. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Exercises 149

Exercises Writing Journalism Advertising 149

PRSay

JUNE 6, 2019

I’m writing this on a plane to North Carolina. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Media Relations 144

Media Relations Media Training Pitching 144

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 101

Media Relations Report Industry SEO 101

PRSay

JUNE 19, 2018

In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. The same principle applies when writing PR materials or crafting statements for media interviews. Get more media pitching knowledge from Michael Smart here.

Writing 89

Writing Pitching Course Conference 89

Shift Communications

JANUARY 18, 2018

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Let the reporter know!

Media Relations 76

Media Relations Healthcare Media Hotels 76

PRSay

MAY 31, 2018

You don’t just learn a template for writing a good pitch email. I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more.

Media Relations 73

Media Relations Media Pitching Course 73

Stephen Waddington

APRIL 3, 2019

Writing and editing are the most common task for 73% of junior roles and 50% of senior roles. Writing is an important and often underappreciated skill in business. We’re taught to write at school and are educated to a basic level of proficiency. The CIPR data shows that if you can write well you’ll likely have a job for life.

Writing 84

Writing Survey Government Media Relations 84

Axia PR

JULY 12, 2022

For some companies, especially those without a strong communication department or team, drafting of news releases is sometimes one of the more difficult things to write. While pitching may be a work of art , writing a news release is like a science project.

Writing 62

Writing Company Pitching Communications 62

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Media Relations Ends; Content Marketing Begins.

Media Relations 77

Media Relations Media Content Marketing Corporate 77

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. Paid Social: Cliff Notes to 3 Social Media Studies.

Study 144

Study Media Relations Media Measurement 144

Remote PR Jobs

JULY 19, 2024

Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations.

Case Study 244

Case Study Conference Local Trade Shows 244

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. Journalists are very active in social media and Twitter in particular. How do Journalists use Twitter?

Twitter 100

Twitter Media Relations How To Media 100

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications.

Pitching 370

Pitching Data Privacy Writing 370

Agility PR Solutions

OCTOBER 28, 2018

In the spotlight: Lonny Kocina, CEO, Media Relations Agency A well-executed marketing plan is like a GPS. The post How to write a winning marketing plan in six easy steps appeared first on Agility PR Solutions. It guides your customers into your sales process.

Writing 90

Writing How To Marketing Media Relations 90

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

HMA Public Relations

SEPTEMBER 6, 2018

In addition to being a part of the HMA team for 15 years, over the past decade I’ve made a hobby of freelance writing. The post A common sense approach to media relations appeared first on HMA Public Relations. While it […].

Media Relations 51

Media Relations Media Writing Publicity 51

Sword and the Script

JULY 30, 2016

It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. In fact, he writes that “Steve Jobs read and personally approved every press release.” Spend your time writing a good pitch, rather than “following up” with reporters. Do you need help with media relations?

Media Relations 60

Media Relations Media Pitching Writing 60

PReview: A Blog by NewsVoir

JANUARY 20, 2021

4 things to remember before writing a PR brief to your PR partner A nicely written PR brief is key to find a good match PR partner. Identifying a right PR partner for your business is one of the hard tasks, but writing a PR brief may probably be harder than this. The post How to Write a PR Brief? As reflected […].

Writing 52

Writing How To Blogging Marketing 52

Cision

APRIL 8, 2015

Write as if it were a front page article. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”.

Writing 120

Writing Retail Content Marketing Groups 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. We write a great deal in PR. A useful goal is to keep ‘master’ lists as up-to-date as possible.

Writing 310

Writing LinkedIn Social Media SEO 310