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10 tips from journalists for better media relations in 2023

PR Daily

Media layoffs and closures drove PR-to-media ratios to new heights while reducing the number of outlets and potential placements. RELATED: Join us in January for our DE&I Virtual Certificate Course ]. Media Relations

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3 ways the pandemic has changed media relations forever

PR Daily

From lightning-fast media cycles with non-stop breaking news to smaller than ever newsrooms with shrinking resources, media relations—especially over the last two years during the ongoing pandemic—has never been more challenging. The value of trade media.

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From Writing Quotes to Media Relations Insights to Combating Disinformation to Enhancing the Reader Experience: Business Wire’s Top 10 Blog Posts of Q2 2021 | Business Wire Blog

Business Wire

public relations media relationsThe reader experience dominated our popular blog posts for the second quarter of 2021. Insights and takeaways featured industry experts, a deep dive into how the pandemic affected the journalism industry, and tips on enhancing your press releases.

Blogging 210
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5 ways the COVID-19 pandemic is changing media relations

PR Daily

Navigating the ever-changing landscape of media is never easy. In the midst of this, the media landscape continues to evolve. Prior to COVID, unless your clients lived in a major media market, chances of regular national TV appearances were slim.

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Trends and Best Practices for Media Relations

PRSay

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective.

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How to avoid the media relations summer slump

PR Daily

It’s hard to get earned media coverage this time of year. It’s that time of year again—the season all media relations professionals dread—summer. It’s not that we’re snowbirds (at least, I’m not) it’s the fact that media relations always takes a hit on placements over the summer.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

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6 tips for better media relations during COVID-19

PR Daily

Media relations has become a pivotal part of communications during COVID-19. So how can we ensure that the information we are putting out there rises above the noise on social media and provides real value to readers and our audience? Are they actively writing at the moment?

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8 Myths About Working with Journalists to Achieve Media Relations Goals  

Garrett Public Relations

Let’s talk about media relations. It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way.

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How to write the byline editors want

PR Daily

Along with media pitches, contributed articles are the lifeblood of any PR strategy. RELATED: Enter our CSR & Diversity Awards by Feb. Journalists writing news and features are not supposed to inject opinion in their articles. Media Relations

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Five Pro Media Relations Tips

Landis PR

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. PR.co Media Relations: Everything You Need to Know.

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4 ways to maintain your media relations skills

PR Daily

Here are some ways to grow your media relations skillset and start earning more coverage. The same idea is true in media relations. To remain at the top of your game, it’s important to be flexible enough to identify and adjust to every media relations opportunity that presents itself. Here are four ways to “stretch” your own media relations muscles: 1. Study your media. Meet with members of the media. Engage on social media.

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Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching. Commercializing a serious holiday should be avoided, and it pays to consider the current news environment when planning a specific media pitch.

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5 keys to successful media relations right now

PR Daily

The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage. RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. Think of your media relationships like you would your friendships.

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How to increase your media relations pitching success

Stephen Waddington

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. media

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4 ways OKCupid handles media relations during COVID-19

PR Daily

Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information.

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Media Relations in 2020

5W PR

A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. And then there are special groups on various social media sites like Facebook, LinkedIn or Twitter.

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Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>>

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Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

Sword and the Script

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since.

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How to write a great bio

PR Daily

Then, you needed a social media handle. Crafting a succinct, well-written, and relevant bio for your website and social media accounts will do more to establish both your credibility and expertise than almost any other action you could take. Finally, always write in the third person.

Writing 150
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Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them. The media outlet pays the journalists. Legacy media professionals (editors, reporters, columnists, etc.) Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines.

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How to Write a Pitch That Will Actually Get Read

ImPRessions - Crenshaw Communications

This means that a public relations team’s challenge is to create a winning pitch that stands out. It’s also helpful to reference a recent article or a social media post by the reporter if it’s relevant.

Writing 305
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7 deadly media relations sins

PR Daily

Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! You will also profoundly annoy reporters by telling them how to write or edit their articles. Free guide: 10 ways to improve your writing today.

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Making Media Relations Connections

Shift Communications

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Doing so can help us ensure we picked the right target from our media list and that our pitches are tweaked to address their specific interests.

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How to Use Twitter in Media Relations

The Proactive Report

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. Journalists are very active in social media and Twitter in particular. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for. Monitoring Media Lists.

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3 PR Tips For Writing A Killer Media Pitch

ImPRessions - Crenshaw Communications

In the pandemic era, capturing media attention has been tougher than usual. The media pitch should also be short and personalized. With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients.

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How to explain media relations value to clients

PR Daily

Media relations is a crucial component of the PR pro’s role. Coupled with all the other communications tools at your disposal, from social media to advertising, the right media placement can create the magic recipe for a content strategy. “At At its core, a media placement’s innate value is that it gives credibility to the subject that is being written or talked about,” says Judy Lee, vice president of media relations at Mitchell Communications Group. “In

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This is How the Sorry State of Media Relations Ends

Sword and the Script

The Sorry State of Media Relations. Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” He found Clorox appealing because it has won some awards recently and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”. How to Generate Media Referenceable B2B Customers with a Blog.

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Bob Woodward: PR and media relations should go old school

PR Daily

The tools we use to analyze information, such as digital and social media, have evolved, but powerful figures, including President Richard Nixon, have long attacked the press and other revered institutions. “A RELATED: What does the future of communications look like? Woodward also offered thoughts about our new media climate. Self-importance can undermine your message, whether you write for a newspaper or for a major corporation. “We Media Relations PR PR Industry

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4 tips from working PR pros on writing your press release

PR Daily

A public relations tactic that has stood the test of time is the press release. asks Gabrielle Bailey , global media relations and emerging business communications manager at Corning Incorporated. RELATED: Join us March 1 for our Purpose & CSR Virtual Summit ].

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Why PR pros should write in AP style

PR Daily

Still, we read a lot of writing from PR pros every day and find that AP style is followed sporadically at best. RELATED: Join us virtually on Sept. 28 for Ragan’s Internal Writing Workshop ]. The post Why PR pros should write in AP style appeared first on PR Daily.

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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

A big misconception about public relations is that the only thing PR pros do is media relations. Our impressive group of solo PR professionals often step outside the traditional media relations box to offer clients a wide range of offerings in their suite of services.

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Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.

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We asked ChatGPT to write an article and a press release. This is what happened.

PR Daily

Everyone is talking about ChatGPT , a free, open-source AI tool that allows you to use natural language chat with a friendly robot who will find information for you, write content and more. Writing an article. Writing a press release. Writer’s Passport Writing & Editing

Writing 156
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How Should You Change Your Media Relations Approach in the New Journalism Landscape?

PRSay

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. PR Training journalism Media Relations Media Training reporters

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Why and how you should keep working on media relations

PR Daily

Is there still value in cultivating media relations? Given the rise of social media and digital marketing—combined with the demise of newspapers, massive staff cuts at traditional media outlets and the repeated bashing of journalism—some have proclaimed the “death of media relations.”. Not so, savvy PR veterans say, asserting instead that media relations has evolved. Social media networking. Owned media.

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3 Ps to Enhance Your Pitch Writing

Stern + Associates

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult.

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A common sense approach to media relations

HMA Public Relations

In addition to being a part of the HMA team for 15 years, over the past decade I’ve made a hobby of freelance writing. The post A common sense approach to media relations appeared first on HMA Public Relations. Featured Media Relations clips Common Sense Google mediaWhile it […].

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In the attention economy, writing still packs a punch

PR Daily

RELATED: Join us May 11 in NYC for our Media Relations & Measurement Conference ]. “We’re We’re constantly bombarded with information on our social media accounts and TV and radio and billboards and everything,” she says. “So, Investing in writing.

Writing 151
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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources.

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