PR Daily
JANUARY 3, 2023
Media layoffs and closures drove PR-to-media ratios to new heights while reducing the number of outlets and potential placements. RELATED: Join us in January for our DE&I Virtual Certificate Course ]. Media Relations
PR Daily
JANUARY 21, 2022
From lightning-fast media cycles with non-stop breaking news to smaller than ever newsrooms with shrinking resources, media relations—especially over the last two years during the ongoing pandemic—has never been more challenging. The value of trade media.
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Business Wire
JULY 16, 2021
public relations media relationsThe reader experience dominated our popular blog posts for the second quarter of 2021. Insights and takeaways featured industry experts, a deep dive into how the pandemic affected the journalism industry, and tips on enhancing your press releases.
PR Daily
AUGUST 30, 2020
Navigating the ever-changing landscape of media is never easy. In the midst of this, the media landscape continues to evolve. Prior to COVID, unless your clients lived in a major media market, chances of regular national TV appearances were slim.
PRSay
AUGUST 11, 2021
In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective.
PR Daily
JUNE 28, 2021
It’s hard to get earned media coverage this time of year. It’s that time of year again—the season all media relations professionals dread—summer. It’s not that we’re snowbirds (at least, I’m not) it’s the fact that media relations always takes a hit on placements over the summer.
Sword and the Script
AUGUST 4, 2020
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.
PR Daily
MAY 1, 2020
Media relations has become a pivotal part of communications during COVID-19. So how can we ensure that the information we are putting out there rises above the noise on social media and provides real value to readers and our audience? Are they actively writing at the moment?
Garrett Public Relations
AUGUST 28, 2022
Let’s talk about media relations. It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way.
PR Daily
FEBRUARY 1, 2023
Along with media pitches, contributed articles are the lifeblood of any PR strategy. RELATED: Enter our CSR & Diversity Awards by Feb. Journalists writing news and features are not supposed to inject opinion in their articles. Media Relations
Landis PR
DECEMBER 6, 2021
Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. PR.co Media Relations: Everything You Need to Know.
PR Daily
JUNE 28, 2019
Here are some ways to grow your media relations skillset and start earning more coverage. The same idea is true in media relations. To remain at the top of your game, it’s important to be flexible enough to identify and adjust to every media relations opportunity that presents itself. Here are four ways to “stretch” your own media relations muscles: 1. Study your media. Meet with members of the media. Engage on social media.
ImPRessions - Crenshaw Communications
SEPTEMBER 7, 2018
Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching. Commercializing a serious holiday should be avoided, and it pays to consider the current news environment when planning a specific media pitch.
PR Daily
AUGUST 4, 2020
The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage. RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. Think of your media relationships like you would your friendships.
Stephen Waddington
MAY 16, 2022
Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. media
PR Daily
MAY 27, 2020
Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information.
5W PR
OCTOBER 14, 2019
A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. And then there are special groups on various social media sites like Facebook, LinkedIn or Twitter.
Sword and the Script
MAY 16, 2020
Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>>
Sword and the Script
AUGUST 29, 2020
Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since.
PR Daily
AUGUST 10, 2022
Then, you needed a social media handle. Crafting a succinct, well-written, and relevant bio for your website and social media accounts will do more to establish both your credibility and expertise than almost any other action you could take. Finally, always write in the third person.
Polaris
NOVEMBER 17, 2014
While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them. The media outlet pays the journalists. Legacy media professionals (editors, reporters, columnists, etc.) Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines.
ImPRessions - Crenshaw Communications
JULY 1, 2020
This means that a public relations team’s challenge is to create a winning pitch that stands out. It’s also helpful to reference a recent article or a social media post by the reporter if it’s relevant.
PR Daily
JANUARY 13, 2017
Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! You will also profoundly annoy reporters by telling them how to write or edit their articles. Free guide: 10 ways to improve your writing today.
Shift Communications
JANUARY 18, 2018
As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Doing so can help us ensure we picked the right target from our media list and that our pitches are tweaked to address their specific interests.
The Proactive Report
JUNE 20, 2015
The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. Journalists are very active in social media and Twitter in particular. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for. Monitoring Media Lists.
ImPRessions - Crenshaw Communications
NOVEMBER 2, 2021
In the pandemic era, capturing media attention has been tougher than usual. The media pitch should also be short and personalized. With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients.
PR Daily
OCTOBER 31, 2019
Media relations is a crucial component of the PR pro’s role. Coupled with all the other communications tools at your disposal, from social media to advertising, the right media placement can create the magic recipe for a content strategy. “At At its core, a media placement’s innate value is that it gives credibility to the subject that is being written or talked about,” says Judy Lee, vice president of media relations at Mitchell Communications Group. “In
Sword and the Script
JULY 10, 2018
The Sorry State of Media Relations. Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” He found Clorox appealing because it has won some awards recently and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”. How to Generate Media Referenceable B2B Customers with a Blog.
PR Daily
OCTOBER 21, 2019
The tools we use to analyze information, such as digital and social media, have evolved, but powerful figures, including President Richard Nixon, have long attacked the press and other revered institutions. “A RELATED: What does the future of communications look like? Woodward also offered thoughts about our new media climate. Self-importance can undermine your message, whether you write for a newspaper or for a major corporation. “We Media Relations PR PR Industry
PR Daily
JANUARY 24, 2022
A public relations tactic that has stood the test of time is the press release. asks Gabrielle Bailey , global media relations and emerging business communications manager at Corning Incorporated. RELATED: Join us March 1 for our Purpose & CSR Virtual Summit ].
PR Daily
AUGUST 30, 2022
Still, we read a lot of writing from PR pros every day and find that AP style is followed sporadically at best. RELATED: Join us virtually on Sept. 28 for Ragan’s Internal Writing Workshop ]. The post Why PR pros should write in AP style appeared first on PR Daily.
Solo PR Pro
OCTOBER 18, 2022
A big misconception about public relations is that the only thing PR pros do is media relations. Our impressive group of solo PR professionals often step outside the traditional media relations box to offer clients a wide range of offerings in their suite of services.
Stephen Waddington
DECEMBER 5, 2018
Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.
PR Daily
DECEMBER 8, 2022
Everyone is talking about ChatGPT , a free, open-source AI tool that allows you to use natural language chat with a friendly robot who will find information for you, write content and more. Writing an article. Writing a press release. Writer’s Passport Writing & Editing
PRSay
AUGUST 17, 2020
In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. PR Training journalism Media Relations Media Training reporters
PR Daily
JULY 26, 2018
Is there still value in cultivating media relations? Given the rise of social media and digital marketing—combined with the demise of newspapers, massive staff cuts at traditional media outlets and the repeated bashing of journalism—some have proclaimed the “death of media relations.”. Not so, savvy PR veterans say, asserting instead that media relations has evolved. Social media networking. Owned media.
Stern + Associates
JANUARY 12, 2023
No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult.
HMA Public Relations
SEPTEMBER 6, 2018
In addition to being a part of the HMA team for 15 years, over the past decade I’ve made a hobby of freelance writing. The post A common sense approach to media relations appeared first on HMA Public Relations. Featured Media Relations clips Common Sense Google mediaWhile it […].
PR Daily
MARCH 14, 2022
RELATED: Join us May 11 in NYC for our Media Relations & Measurement Conference ]. “We’re We’re constantly bombarded with information on our social media accounts and TV and radio and billboards and everything,” she says. “So, Investing in writing.
Sword and the Script
MAY 11, 2019
On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources.
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