Critical Mention

DECEMBER 10, 2021

The Critical Mention Help Center allows users to browse through help articles and video tutorials. Email clips directly from the Earned Media Suite and add them to reports. Critical Mention users can now track audience and publicity values for their radio mentions. Until next time! Critical Mention. Priscilla Osorio.

Radio 116

Radio Instagram Analytics Mobile 116

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the bookings are arranged, you need to consider the video production angle of the media tour.

Media 120

Media Television Pharmaceuticals Radio 120

PRSay

FEBRUARY 20, 2020

Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An Being able to anticipate a story helps put me on equal footing with media that have much quicker turnaround times and allows me to be more current.”. Connect with Lisa on Twitter: @LisaArledge.

Radio 194

Radio Tools Journalism Interviews 194

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., sponsored posts). company website, blogs).

Viral 52

Viral Crisis Communications SEO Reputation 52

Remote PR Jobs

SEPTEMBER 25, 2023

Once I have that information, I look for media outlets, TV, radio and podcasts hosts who align with our brand and who are at least open to honest debate. When I think about media outlets, I look at the coverage they have written leading up to and prior to the interview.

Interviews 100

Interviews Media Media Training Training 100

Critical Mention

OCTOBER 7, 2020

Short-Form Videos. Facebook recently announced its push to try to prioritize videos in their algorithm to promote more “ meaningful interactions. YouTube has also announced its plans for its version of a short-form video platform called Shorts. Here are four PR trends to consider for 2021: 1. SCHEDULE A DEMO.

Trends 105

Trends YouTube Tourism Video 105

ImPRessions - Crenshaw Communications

MARCH 17, 2016

Visual and video content have been most shareable, but this year, we’re starting to see new ways of developing audio content, too. Anchor , which generated buzz at SXSW this year, calls itself “radio by the people,” and lets you respond to social media posts in your own voice.

Trends 120

Trends Radio Retail Technology 120

Cision

JUNE 22, 2017

For example, you might distribute a :30 second video PSA for earned television pickup, but also place a shorter, shareable version on social channels. You may also develop audio versions for local and national radio. Then the video would be mailed out to stations around the country.

Publicity 224

Publicity Real Estate Nonprofit Television 224

PRSay

MARCH 18, 2020

We’ve been talking to our key media contacts to find out where things stand, how they’re feeling and what’s in store. Here’s a sampling of what we’ve heard: One radio network producer told us that they are open to “anything they can get their hands on” related to COVID-19. Connect with Lisa on Twitter: @LisaArledge.

Resources 210

Resources Pitching Television Radio 210

PR Insiders

JULY 12, 2021

Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! Think about how you get information these days. Did you read that newspaper article in print or on your phone?

Print 78

Print Newspapers Media Skype 78

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Share Tweet Share. Multimedia Experience.

Radio 92

Radio Television Social Media Sports 92

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, quality videos help tell a story. Understand Decision-Making in Newsrooms.

Media 68

Media Travel Radio Interviews 68

Sword and the Script

AUGUST 11, 2020

(click image for higher resolution) Those that said the media is “always” objective: Mistakes maybe; not bias. Having done that job for close to 20 years, and performing media relations for the last 20, I’ve worked with hundreds of journalists. see this 2-minute video for an explanation ]. Quantum entanglement.

Survey 155

Survey Data Media Ethics 155

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Radio, television and streaming are also holding up or growing.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Influencer marketing creates trust. In nearly any category peer recommendations can play a pivotal role in a buying decision.

B2B 191

B2B Social Media Radio Fashion 191

wiredPRworks

MAY 6, 2020

A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Get media training before you go live on radio or video. Barbara Rozgonyi , CEO CoryWest Media. Understand that reporters are working from home with limited resources. Giveback stories are good.

Pitching 52

Pitching Training Radio Media Training 52

Bianchi Biz Blog

AUGUST 31, 2023

Overdrive Radio: A weekly podcast produced by Overdrive Magazine and hosted by Todd Dills with a supporting cast of Overdrive editors, contributors and more. The podcast presents owner-operator business leading insights, interviews with independent truckers and small fleet owners, and trucking business and regulatory news and views.

Transportation 87

Transportation Automotive Mobile Interviews 87

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. I also host HDT’s audio and video podcast, HDT Talks Trucking. I am a freelance editor representing Heavy Duty Trucking and TruckNews. My specialty is coverage of equipment issues, from engines to brakes and everything in between.

Meeting 86

Meeting Media Chemicals Radio 86

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. One of the key differences is that Intelligent Relations very openly pitches itself as a replacement for PR people. Suggesting related search terms.

Software 131

Software Pitching Analysis Community 131

Critical Mention

AUGUST 20, 2020

This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. Put your headphones on and tune into this UK-based podcast to learn about the future of PR and top media trends. Open it up and discover key ways to make strong-lasting connections with your audience.

Resources 136

Resources Communications Education Guidelines 136

Landis PR

APRIL 12, 2021

So stories tend to be tight, with an emphasis on video. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Photos count, sometimes a lot, but overall, their weight is just not comparable to video on TV news.

Meeting 98

Meeting Media Print Enterprise 98

Critical Mention

MARCH 16, 2020

million followers on YouTube with multiple videos that have been viewed by billions of people. Liza Koshy rose to fame by capturing a great number of viewers on her Vine and YouTube videos. Chef and Restaurateur Jamie Oliver captivates his followers with mouthwatering recipes and ‘How To’ videos on social media.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

OCTOBER 22, 2020

Personalized video invitations or email blasts that tease what the event will cover are great invitation options. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? This will also help when you are putting together PR collateral for the event. Invite Your Audience.

Tourism 131

Tourism YouTube Radio Travel 131

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service. Eric Lebowitz.

How To 106

How To Media Radio Print 106

Critical Mention

MAY 21, 2020

Social media provides a place for people to connect and share like-minded sentiments and opposing opinions through tweets, videos, posts and comments. Physical distancing limitations will only heighten social media usage. Physical distancing limitations will only heighten social media usage. SCHEDULE A DEMO.

Sports 111

Sports Social Media Media Groups 111

5W PR

JANUARY 7, 2019

That means simple messages, images, and videos that connect with the viewer and compel them to share. This could also include a hashtag for social media, as well as a powerful, connective image or video. Whether it’s a blogger, media member, or prospective guest, there will be people interested in getting more information.

Community 68

Community Web Radio Print 68

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. You can utilize the crew during breaks to capture additional footage and/or soundbites to be used for social media, client websites and other channels.

Strategy 40

Strategy Media Radio How To 40

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

Critical Mention

FEBRUARY 27, 2020

Articles will get shorter and video will remain king. Longform quality journalism will still be valued, however the “bite size ” solution-based articles will continue to dominate the media. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Journalism 78

Journalism Social Media Radio Fashion 78

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Or, at the very least, are funny like this video from career blog Snagajob. Ira Glass, one of our nation’s most celebrated storytellers and host of the popular radio show “This American Life,” says, “Great stories happen to those who can tell them.” Most “marketing geniuses” are strong storytellers.

Storytelling 149

Storytelling Data Insurance Insurance 149

Beyond PR

JUNE 22, 2017

For example, you might distribute a :30 second video PSA for earned television pickup, but also place a shorter, shareable version on social channels. You may also develop audio versions for local and national radio. Then the video would be mailed out to stations around the country.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Stephen Waddington

DECEMBER 12, 2019

Video manipulation: political parties Smart video editing and production can be used to tell whatever story you’d like. Video manipulation: media The BBC fell foul of dubious editing when it removed the audio of a Question Time audience laughing at Prime Minister Boris Johnson from news bulleting clips.

Publicity 93

Publicity Media Facebook Newspapers 93

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Until next time!

Blogging 68

Blogging Education Resources Creativity 68

PRSay

AUGUST 14, 2019

There was a radio station. Then there’s the specific technical skills of media relations and internal communications. Maybe you’ll tell it through social media. Maybe there’s a comic or a graphic or a short-form video. I did think about whether I would be a journalist or an editor. We ran a base newspaper.

Internal 66

Internal International Conference Public Affairs 66