Cision

MARCH 28, 2017

Today, we’ve announced the acquisition of Bulletin Intelligence , a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments. This is the power of insights.

Big Data 120

Big Data Analysis Data Corporate 120

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

Flack's Revenge

JANUARY 12, 2021

If your goal is primarily to amplify brand and message, you would go to a 2nd or 3rd tier firm who offers marketing services. Once you define the type of analyst you need, it takes a lot of good old research to find the right ones — searching the internet, asking customers, checking with partners, reviewing media sites, etc.

Industry 156

Industry Enterprise Trends Technology 156

Sword and the Script

AUGUST 1, 2023

That assistant helps to write social media content but now includes an integration to DALL-E. It will create an executive biography based on a LinkedIn profile. I took a close look at PRophet back in March and wrote up my observations in this product briefing. Source: 2023 State of the Media Report by Cision.

Software 121

Software Pitching Ethics Privacy 121

Cision

FEBRUARY 4, 2016

New upgrades to relationship management, news monitoring and premium services offerings improve brands’ ability to power their stories. With the most innovative solutions in the industry, Cision consistently provides rich content, analytics and insights. Premium Services. Learn more about the new Cision PR Edition upgrades!

Analytics 120

Analytics Newspapers Software Google 120

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. Earned media isn’t always simple. That’s where the right media strategy comes in. In fact, earned media may seem simple when a company has news, but it’s not always so straightforward, particularly for B2B PR.

Pitching 177

Pitching B2B Product Launch Report 177

ImPRessions - Crenshaw Communications

MARCH 2, 2017

PR is, after all, about reaching individual audiences, or publics, from media to investors, consumers (through social media), and influencers. Over time the well-tended analyst relationship can result in positive coverage in the trade press, and general business media as well. Make sure the analyst is a fit to the company.

B2B 120

B2B Trends Product Launch Report 120

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. >>> Looking for a B2B tech PR with expertise and execution?

Technology 122

Technology Publicity Software Print 122

Sword and the Script

MARCH 7, 2023

Cision to elevate press releases Cision partnered with the digital-out-of-home video network Captivate to syndicated press releases sent through its PR Newswire distribution services. Media relations is harder than ever , so I applaud Cision for attempting to think differently about the stodgy old business of press releases.

Software 124

Software Analytics Technology Video 124

Cision

MAY 26, 2016

Creating delightful and surprising content can be as simple as the following three-step process: brainstorm, creation and data-driven insight. Let’s take a brief look at each step and, in doing so, create a template for producing delight. Figure out what it’s about (marketing, sales, customer service, elephants?). Brainstorm.

Analytics 200

Analytics Energy Google Data 200

Sword and the Script

DECEMBER 1, 2020

There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive PR software that overpromises and underdelivers. Building a software company, particularly when you come from a services environment, is an uphill battle. >>> Can your agency bring big ideas and execute?

Pitching 84

Pitching Report Tools Software 84

Sword and the Script

MARCH 3, 2020

>>> Looking for a B2B tech PR with expertise and execution? Give our services a try. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. PR teams want to share “market insights” but the volume of news is so high it’s hard to identify what is truly insightful.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

JUNE 4, 2019

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.”

Software 100

Software Reddit Marketing Survey 100

Sword and the Script

OCTOBER 6, 2020

According to the press release Prowly customers have published “more than 75,000 stories to date, offering access to a media database of over one million journalists and influencers, CRM functionality, custom-tailored online newsrooms, e-mail campaigns, and sophisticated PR analytics.” “The There are dozens of media monitoring options too.

Software 175

Software SEO Company Tools 175

Sword and the Script

OCTOBER 5, 2021

Onclusive adds media database and social listening. Onclusive, the PR tech startup formerly known as Air PR, says it added a media contact database, journalist relationship management features and social listening to its platform. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Critical Mention.

Software 152

Software Tools Print Technology 152

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

DECEMBER 3, 2019

Cision unveils retargeting for earned media audiences. Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. Detailed briefing here. This granularity promises to provide better sentiment analysis in its media monitoring tool.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. Truescope acquires Universal Information Systems Truescope is acquiring Universal Information Services (UIS).

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

OCTOBER 28, 2020

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

Conference 65

Conference Travel Video Report 65

Sword and the Script

FEBRUARY 4, 2020

TVEyes was hit by a ransomware attack last week that crippled its services. To be sure, the company responded to my inquiry about service restoration on Twitter: “Yes, service is restored. It has the potential to interfere with earned media attribution some solution providers have brought to market.

Software 101

Software Analysis Data Tools 101

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Media Tips. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. Make adjustments to your message plan (if need be), but don’t abandon it or lose sight of what connects your target audience to your service or product.

Crisis 0

Crisis Reputation Study Trends 0

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. They lose sight of the day-to-day execution needed to build a productive and efficient machine that contributes to their company’s bottom line. Brad Marley | Yelram Media. Are you active on social media (at least the top one or two platforms where your audience spends time)?

Marketing 167

Marketing Employee Content Marketing Training 167

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. I try to be brief and direct. This is like picking a favorite child! .

Pitching 98

Pitching Consumer How To Education 98

Flack's Revenge

JANUARY 20, 2016

Be interesting but brief. He has a “hopper of ideas” that he lets “marinate” and is receptive to pitches and briefings that help him advance these stories. Hackett:”Fortune prides itself in our relationships with top executives.” ” What about getting scooped by social media?

How To 120

How To Real Estate Pitching Enterprise 120

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 5, 2019

Internal data such as survey responses, call center data or customer service email data according to a company representative. It compares email data with social media data for Coca-Cola. 2) TVEyes launches podcast monitoring service. 5) Cision unveils retargeting for earned media audiences. Why would you do this?

Internal 63

Internal International Data Media 63

Wadds Inc.

JANUARY 16, 2023

It’s a mix of autobiography, reflection, and insight by Marc C. Each of these is based on the merits of being productive, indispensable, honest, ethical, genuine, authentic, creative, and of service – all of which reflect the finest characteristics of humankind. That was why I included a brief section about Lincoln in my book.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

DECEMBER 10, 2019

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Waxing UnLyrical

OCTOBER 26, 2016

My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Our client wanted to make smart decisions as it updates its social media plan. In addition to stalking dozens of utilities online, we conducted executive interviews with several social media managers.

Interviews 40

Interviews Analytics Social Media Survey 40

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

DECEMBER 21, 2018

Organization is paramount in moving from planning to developing, and then executing, the strategy. A good starting point is to develop a brief. What story opportunities exist for both traditional and social media? Remember … this brief is done with people. And from Pooh himself: “I’m not lost for I know where I am.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

JANUARY 14, 2017

1) B2B Messaging: Add More Insight and Less Product. That abundance brings a deficit in content that helps potential customers understand the problem or providing market insight. Paid Social: Cliff Notes to 3 Social Media Studies. And that’s why messaging is the theme for this week’s Unscripted Marketing links [UML].

B2B 60

B2B Pitching Survey Study 60

Buzzstream

FEBRUARY 9, 2024

Link to media assets like graphs or charts and provide the data. For instance, this social media statistics post from Oberlo can sometimes be tough to build links to actively. It’s packed with helpful info on [brief description]. Hi [First Name], I loved your insights on [Topic] in your recent article! Please let me know.

Google 71

Google Infographics Pitching Resources 71

Stuart Bruce

NOVEMBER 1, 2017

The Government Communication Service (GCS), under Alex Aitken, has made huge improvements in the way it plans and measures government communications work, but many of these improvements have still to be implemented across the rest of the public sector including local authorities and NHS trusts.

Measurement 68

Measurement Publicity Case Study Government 68

Sword and the Script

FEBRUARY 6, 2018

Search Engines, Social Media and Journalism. The institutions it looks at are as follows: government, non-governmental organizations (NGOs), business and media. One of the most significant findings from the study was that media is now the least trusted institution. 2) Trust as CEO’s tool for profitability.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68