5 cringeworthy content marketing tactics

PR Daily

How are you measuring your success? Consider these content essentials. No one is perfect, but the following five practices could be digging a grave for your content strategy. The point of content marketing is to earn the trust of your readers. Avoid using language in your content that encourages your readers to buy something from you right then and there. Those are the kinds of topics your content should be addressing.

How important is YouTube for brand marketing in 2020?

PR Daily

Will your message be able to stand out in a saturated content environment? Regardless of what your business is, a YouTube channel can be massively beneficial if used correctly. YouTube has grown explosively over the years. Is YouTube too saturated to start a channel in 2020?

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BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. MEASURED THOUGHTS.

11 Content Marketing Mistakes to Avoid

Cision

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. You could develop content to entertain and never sell, but what if people really want to buy from you?

Facebook defends plans for kid-centered Instagram, YouTube viewers increasingly consume videos about everyday tasks, and NBC drops Golden Globes

PR Daily

MEASURED THOUGHTS. A report by YouTube found that U.S. Courtesy of YouTube. Create content that is designed to encourage stakeholder behaviors beyond immediate engagement by promoting tasks and resources that more broadly tie into your mission and values.

9 New Year’s resolutions for content marketers

PR Daily

Repurposing content, livestreaming, and embracing SEO and metrics should be key elements of your efforts in 2019. The new year brings new opportunities to create content that shines. As you launch into 2019, consider turning over a new leaf with your content marketing efforts. A lot of small-business owners get hung up on content volume —and though it’s important to be consistent in your content development, remember that quality matters more than quantity.

5 essential roles every content marketing team needs

PR Daily

When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative. Based upon where content marketing is today—and where things are headed—here are the five professionals you must have to build your dream team: 1.

Costco tightens mask policy, Deutsche Bank suggests WFH tax, and YouTube ditches its annual ‘Rewind’

PR Daily

Again, the event organizer will determine what, if any, of these measures are implemented at their individual event, not Ticketmaster. YouTube is canceling this year’s “Rewind”—the video platform’s annual compilation of trends and moments from content creators. MEASURED THOUGHTS.

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

It also provides a level of confidence for the entire community that we are taking all appropriate measures.”. MEASURED THOUGHTS. In a new study conducted by Pew Research , 81% of Americans said that they now use YouTube, up from 73% in 2019. Also: U.S.

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

Spotify announced yesterday that it is acquiring Betty Labs, which created a live sports audio app called Locker Room, in order to rebrand and relaunch the app to include a wider focus on cultural content. MEASURED THOUGHTS.

Simple Content Marketing Framework

Shift Communications

Content marketing isn’t a panacea. For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Put simply, everyone is creating content.

What’s hindering your content marketing efforts?

PR Daily

How are health care marketers handling content strategy, and which key issues keep them from delivering engaging communications? Tandem surveys found that content marketing has become mainstream for health care organizations. The 2017 State of Healthcare Content Marketing , TrueNorth Custom surveyed mostly B2C health care firms, as did DamoDigital in. Content Marketing and the Battle for Attention. Why are marketers creating content?

9 Content Snacks from the Story of Content Marketing

Sword and the Script

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different. Marriott espouses a “publish or perish” philosophy to marketing and has resourced a production team to produce short movies.

Netflix gets spicy on Twitter, YouTube slammed for ‘Rewind,’ and Uber touts transparency with safety report

PR Daily

Here are today’s top stories: YouTube takes heat for 2019 ‘rewind’. The social media platform just released its annual “YouTube Rewind” video, which acknowledged its content creation disaster from last year. However, YouTube hasn’t turned the tide in its favor.

Avoid these 11 content marketing mishaps

PR Daily

If you're developing digital content in any capacity, you've probably run across some of the following advice: Develop a content strategy. Write "good" content. You could develop a content marketing strategy , but that doesn't mean that it will be a good strategy, or that it is related to your corporate goals. You could develop content to entertain and never sell, but what if people really. When editing, you're too focused on optimizing content.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

As communicators across roles and organizations scramble to create and distribute timely content in response to the pandemic, Google’s effort can serve as a reminder that repurposed content can also help fill your revised editorial calendars and feed the content monster.

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

PR Daily

Hello, communicators: “Baby Shark” has become YouTube’s most-viewed video in history, racking up more than 7.04 It went through layers of approval & was put on a content calendar for today. ” MEASURED THOUGHTS.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

Also: How PR and marketing pros are responsible for fighting disinformation, Red Lobster, PepsiCo and Taco Bell offer signature drinks, Airbnb turns to the Fresh Prince, and more. MEASURED THOUGHTS. YouTube to launch ‘Shorts’ to compete with TikTok. Image courtesy of YouTube.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Also: Course Hero’s contest embraces the future, how video content and D&I efforts can affect your bottom line, Miller Lite adjusts to ‘International Beer Day,’ and more. Bon Appétit journalists of color leave YouTube series. MEASURED THOUGHTS.

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

Virgin Media admitted that one of its marketing data bases was “incorrectly configured,” exposing 900,000 customers’ names, emails, phone numbers and home addresses. MEASURED THOUGHTS. YouTube demonetizes ‘Coronavirus’ content.

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows. Starting in 2013, brands started hiring journalists to work on their content programs.

5 essential roles every content marketing team needs

PR Daily

When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative. Based upon where content marketing is today—and where things are headed—here are the five professionals you must have to build your dream team: 1.

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

MEASURED THOUGHTS. YouTube donates money to fight inequality. YouTube committed $1 million to “efforts to address social injustice”: We stand in solidarity against racism and violence. — YouTube (@YouTube) May 30, 2020.

Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout.

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TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Atlanta Journal Constitution reported that NCAA’s provisions will “severely limit the market for athletes” and that the association merely told its member schools to “consider” changing its rules. MEASURED THOUGHTS. Elon Musk boosts YouTube tree-planting fundraiser. A YouTuber Jimmy Donaldson has discovered a surefire way to raise money for cause: Get celebrity influencers to compete with one another. Study: How to make the most of your YouTube channel.

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Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

So whether you’re looking to understand the impact of different video ads on Brand Lift, conversions or CPAs, you too can make more informed decisions that improve your results on YouTube.” MEASURED THOUGHTS.

Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

PR Expanded

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. Watch a video summary of this article on the CommunicationsMatch YouTube Channel. CommunicationsMatch Measuring Progress PR Success public relations Simon Locke

Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. Content Marketing Effectiveness.

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Fortune 500 Firms Embrace Blogging, “Unfriend” Social Media

Glean.info Blog

This year, 387 (77%) of Fortune 500 companies published new content on their corporate blogs, up from 45% last year, according to new research from University of Massachusetts Dartmouth Center for Research Marketing. As owned media, blogs offer better measurement insights.

The Evolving Relationship Between PR and the Media

Critical Mention

Editors want relevant, resonant content that will lift the spirits of readers.” Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution.

How to use TikTok in your content strategy and prove ROI

PR Daily

Brands began experimenting with TikTok in 2019 to connect with Gen Zers and millennial consumers who are less likely to respond to Facebook posts, YouTube videos and other platforms that have become essential elements of communication between companies and consumers.

Why ‘going viral’ is overrated

PR Daily

In case you’re wondering, the most popular video on YouTube is the toxic brain worm Baby Shark Dance. And from that one example, we tend to measure everything that comes after. An old stat I found said that over half of YouTube videos have less than 500 views. Views are nice.

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Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. This is especially important as chief marketing officer roles are rolled into executive communications positions, putting PR pros in charge of finding ways to break through the noise. MEASURED THOUGHTS.

Digital Marketing Tips: Make your Business Stand Out

Critical Mention

In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Let’s say your competitors are practicing successful digital communication by providing clean, simple and straightforward marketing collateral. Here are just a few: Different KPIs your Organization can Measure: 1. SEO plays a big part in today’s digital media marketing. Publish Evergreen Content. Video marketing is a must!

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Also: Starbucks’ Pumpkin Spice Latte is back, SeaWorld San Diego opens for a limited experience, YouTube embraces cats, and more. said Catherine Tan-Gillespie, global chief marketing officer at KFC. MEASURED THOUGHTS. — YouTube (@YouTube) August 25, 2020.

5 cheap ways to pump up your content marketing

PR Daily

Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online, but not many businesses actually see real results from their content efforts. The majority of online businesses invest in content marketing simply because their competitors do so or because they have been told they need to. Content marketing often lacks a plan, or any type of a strategy behind it. Content builds trust and loyalty.

Spotify, Facebook, Apple, YouTube and more ban Alex Jones for hate speech

PR Daily

In the past week, mounting backlash from social media users and reporters have caused companies such as Facebook, YouTube and Apple to take a stand against Jones’ content—in the form of permanently removing him from their sites. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel.]. YouTube followed suit, terminating an account that had 2.4 when they sign up to use YouTube.

Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing

PR Daily

Also: AP Stylebook offers a back-to-school guide, Tiffany markets diamonds for men , and YouTube changes its copyright policies. We estimate that we represent about 2 percent of the market for firearms today, which we believe places us outside at least the top three sellers in the industry. How should marketers and PR pros take a stand on cultural issues? MEASURED THOUGHTS. Related reading: How native content helps consumers 50 and older make purchasing choices.

3 tips to catapult your B2B content and news past the noise

PR Daily

Brand marketers, PR professionals and journalists know that their roles as content creators, news sources and media gatekeepers are evolving within the crowded online space. Here are three tips to catapult your B2B native content and news past the noise: 1. B2B content is often brimming with facts and figures. Up your YouTube game. In increasing numbers, YouTube channels are being used to serve up B2B content.

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The foundation of an SEO strategy should always include PR

PR Daily

While there are several factors that have a role in boosting your startup’s SEO, like blogging, mobile first website design, solid SEO website infrastructure, and YouTube videos, one lesser-known way to strengthen SEO is through the use of public relations.

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