Shift Communications

NOVEMBER 5, 2014

One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. Virtually everything in marketing, advertising, and PR is measurable. The statement, more accurately worded, is that not everything is worth measuring. Invest in measurement for that.

Measurement 159

Measurement Insurance Insurance Newspapers 159

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet. The time flies.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet. The time flies.

Product Launch 321

Product Launch Meeting Report Technology 321

The Proactive Report

MARCH 13, 2015

Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000. Learn how technology can save time and make your program more effective -.

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

MARCH 13, 2015

Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000. Learn how technology can save time and make your program more effective -.

Technology 100

Technology Social Media Media Digital PR 100

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international.

Twitter 87

Twitter Social Media Media Analysis 87

Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. I see that about 50% of my audience has a Twitter bio that is in alignment with the content I share. Looking good. Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Onclusive

JUNE 24, 2020

Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Shift Communications

AUGUST 7, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone by reversing its Q1 growth and falling flat – literally – with no quarterly user growth. growth from quarter to quarter for Twitter’s monthly active users: Twitter, during its earnings call, said that their analytics are subject to high seasonality.

Twitter 92

Twitter Social Media Media Conference 92

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

In fact, 93% of PR professionals follow journalists on Twitter. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. Instagram started filtering content just like Twitter not that long before. Prioritize and Share….

Technology 60

Technology Marketing eBook Training 60

5W PR

MARCH 26, 2024

Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. New-age media With platforms like LinkedIn and Twitter on the rise, companies have fresh, exciting avenues to communicate. Crisis communication plan Be ready for the unexpected.

B2B 78

B2B Strategy Communications Case Study 78

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. Follow me on Twitter. A digital newsroom.

Tools 207

Tools Analytics Google Measurement 207

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. How Cision® Impact Measures Earned Media. Cision now offers the technology to measure PR campaigns from awareness to conversion.

Communications 225

Communications Marketing Radio Airlines 225

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

Shift Communications

APRIL 29, 2015

Twitter grew quarter over quarter by approximately 5% to 308 million monthly active users. Here’s the big news and the reason Twitter’s stock took a beating on the after-hours market: The first quarter for all social networks is always a tough one compared to the way B2C advertisers spend like drunken sailors in Q4.

Twitter 60

Twitter Advertising Advertising B2C 60

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. The new website and Twitter handle ( @helpareporter ) appear to confirm it.

Brand 151

Brand Branding Reddit Pitching 151

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. Remember, there is no magic formula for success in healthcare PR.

Healthcare 64

Healthcare Strategy Publicity Pharmaceuticals 64

Sword and the Script

DECEMBER 5, 2023

Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. The company says it’s developing a product that uses “large language models” [plural] for PR measurement. LLMs are at the heart of generative AI technology. Startup Handraise raises $6.3

Software 133

Software Reddit Technology B2B 133

Beyond PR

JANUARY 2, 2018

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it.

Measurement 75

Measurement Strategy Software Analytics 75

Cision

AUGUST 23, 2017

Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. This technology can track up to 32 muscle groups in the viewer’s face about 15 times a second. You can find him on Twitter: @AviNair52.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The tech briefings, where I provide a close look at a PR technology tool, really seemed to resonate. The posts listed below are the those that were the most read as measured by clicks.

SEO 102

SEO Software Resources Newspapers 102

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. It’s on the company to underline the robust security measures it’s put in place. Honing in on the audience Front and center of a winning PR strategy is recognizing the unique audience.

Strategy 78

Strategy Privacy Financial Guidelines 78

Shift Communications

NOVEMBER 20, 2017

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. After the beta, Twitter rolled out 280-character tweets to all users. Vice President, Marketing Technology. B2B technology. Consumer technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Hardly a day goes by on Twitter without my seeing some social guru declaring they’re done with Facebook. Thanks for participating, Deborah Weinstein!

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

DECEMBER 28, 2021

8 Innovations in Public Relations Technology to Watch. Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. How 2,400 Journalists Use Social Media for Reporting .

Blogging 137

Blogging Software Google Content Marketing 137

Deirdre Breakenridge

JULY 3, 2018

In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. Here are the Twitter chat questions Karen will answer to help students and pros navigate PR and social media with more confidence. What are some of the technologies that are on your radar? PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Talkwalker characterized the product as “social measurement and audience insights software.”

Media Relations 152

Media Relations Media Print Software 152

Wadds Inc.

FEBRUARY 15, 2023

When is a crisis a major threat, and when is it just a Twitter storm? The analysis of the role of technology and of influencers in particular, when bad stuff hits the fan, is worth the purchase price alone, as influencers become more and more crucial to public relations activities across sectors.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions. Onclusive is owned by technology investor Symphony Technology Group (STG). It is hard to imagine a better strategic fit than Onclusive. ”.

Technology 78

Technology Financial Corporate Reputation 78

OnePitch

OCTOBER 20, 2022

The technology in this story was a design application. co-design journalist, thinking he would draw in the technology as part of the design story. What’s your best tip for measuring PR? We’re lucky to work in an industry where measurement has evolved by leaps and bounds. And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

Waxing UnLyrical

MAY 29, 2015

When brainstorming guests for the May #measurePR Twitter chat, I instantly thought of Maddie Grant and Richard Sheridan. And you can’t have a productive workplace if you’re not measuring it. We measure joy externally by seeing how many people are delighted by the work of our hearts and minds. ” #measurepr.

Measurement 40

Measurement Nonprofit Community Twitter 40

Burrelles Fresh Ideas

MAY 14, 2024

Thanks to some of the popular social media platforms like TikTok, Instagram, X (formerly Twitter), and others, the practice of social media accessibility is no longer a nice-to-have practice but a necessity for every business and individual. Closed captions are ideal for use in accessibility measures. billion each year.

Social Media 52

Social Media Media Video SEO 52

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 100

Interviews Publicity Technology Social Media 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities.

Industry 113

Industry Measurement SEO Corporate 113

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%. And how does a brand afford the fees and measurement costs associated with a broad international campaign? Influence requires relevance.

Fashion 180

Fashion Instagram Measurement YouTube 180