PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Accreditation (APR) gives you a foundational knowledge of goals, objectives, strategies and tactics. Strategies address your overall approach to achieving your goal. Strategies address your overall approach to achieving your goal. APR solidifies use of the RPIE framework.

Publicity 177

Publicity Case Study Ethics Study 177

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. An organization needs to have a clear strategy and be able to articulate that strategy,” he explains.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Confab, The Content Strategy Conference. Hashtag: #PRSAICON. Hashtag: #CMC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Stephen Waddington

NOVEMBER 20, 2018

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach. The AMEC Measurement Maturity Mapper, or M3 for short, is a new tool that benchmarks an organisation’s approach to measurement and makes recommendations for areas of improvement.

Measurement 62

Measurement Tools eBook Education 62

Stuart Bruce

NOVEMBER 1, 2017

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

Measurement 68

Measurement Publicity Case Study Government 68

Stern + Associates

MAY 3, 2023

is a must-read for business leaders and policymakers interested in experimenting with AI tools in a measured way. Warm and accessible, he brings a thoughtful and measured approach to cutting-edge tools in a way that is ethical, responsible, and sustainable for the long term. appeared first on Stern Strategy Group.

Technology 85

Technology Nonprofit Measurement Tools 85

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. How blogging fits into a content marketing strategy. Measuring social media success with the right tools.

Training 45

Training LinkedIn Marketing Pinterest 45

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stern + Associates

JUNE 29, 2023

But new research by strategy advisor and top-rated Harvard Business School Professor Ranjay Gulati reveals how only a select few companies scour the turmoil for hidden opportunities, then take thoughtful action to seize them. The post Thriving on Turmoil: Resilience as a New Competitive Edge appeared first on Stern Strategy Group.

Airlines 62

Airlines Ethics Financial Strategy 62

Burrelles Fresh Ideas

MAY 21, 2024

The business case for prioritizing mental health Before digging into the strategies for integrating mental health awareness into company cultures year-round, it’s crucial to understand the rationale behind this mission. Prioritizing mental health is not only a moral obligation but also a business necessity.

Employee 97

Employee Pinterest Resources System 97

Stern + Associates

JULY 18, 2023

His research examines the effects of information technologies on business strategy, productivity, performance, digital commerce , and intangible assets. The solution he proposes is a new economic measure, GDP-B: which provides a measure of the benefits of digital goods and services, not simply the cost.

Technology 78

Technology Measurement Government Policies 78

Stern + Associates

FEBRUARY 20, 2023

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” Through keynote presentations, interactive workshops and as an advisor to AI companies Kai.ai

Local 101

Local Community Ethics Education 101

Stern + Associates

JANUARY 26, 2023

Stern Strategy Group connects you with renowned thought leaders whose insights, strategies and management frameworks help organizations fuel growth and disruptive innovation to better compete in a constantly changing world.

Employee 113

Employee Company Marketing Case Study 113

Mindful Marketing

SEPTEMBER 6, 2016

September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” ” As AMEC describes it, it is “A global program of activities to spotlight attention on the importance of PR measurement. Our first tip: Benchmark.

Measurement 50

Measurement Analytics Twitter Internal 50

PR 20/20

NOVEMBER 20, 2018

Behind every great marketing campaign is a documented strategy. Sometimes you can simply start executing on tactics that sound promising and see what sticks; but most often, strategy is what drives real results. According to Smart Insights , 49% still don’t have a digital marketing strategy.

Strategy 62

Strategy Marketing Internal International 62

Stern + Associates

AUGUST 5, 2022

Award-winning Harvard Business School Professor George Serafeim’s extensive research shows that when organizations embrace a strategic approach to managing environmental, social and governance (ESG) issues – and measure their progress – they can significantly boost their bottom line, reputation and ability to compete.

Handbook 62

Handbook Government Measurement Strategy 62

Onclusive

NOVEMBER 29, 2017

The second largest annual conference from the Content Marketing Institute, ICC 2018 is the one content strategy event specifically designed for marketing practitioners. PRSA International draws the most industry vendors, including practitioners, in a who’s-who quest to highlight the best strategies, products, and more.

Conference 210

Conference Content Marketing Marketing Education 210

PRSay

APRIL 21, 2020

I relied on the APR study guide, free boot camps and workshops, and the advice of many people who had previously taken the exam. It continues to give me credibility and inspiration as I have a seat at the table in discussing strategy and tactics. After the Readiness Review, I moved on to studying for the written examination.

Ethics 210

Ethics Study Print Social Media 210

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Waxing UnLyrical

DECEMBER 21, 2018

Organization is paramount in moving from planning to developing, and then executing, the strategy. You need to plan, then write your strategy based on these findings. What are very specific goals and how can they be measured? A communications strategy can then be developed around these objectives. So they both got it!

Strategy 88

Strategy Analysis Small Business Measurement 88

Solo PR Pro

SEPTEMBER 5, 2023

Take 21 days and commit to working your business development strategy every single day for 20 minutes. This strategy is not new but continues to deliver. Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Measure your results.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Key strategies for successful digital marketing in retail To achieve success in digital marketing for retail, it is important to adopt a comprehensive and integrated approach.

Retail 62

Retail Marketing Measurement Product Launch 62

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics.

Education 112

Education Employee Measurement Agency 112

Konnect Agency

APRIL 24, 2024

Identify the Goal of Your Event Identifying the goal of your event is the first step in creating a successful event strategy. By clearly identifying your goals, you can tailor your event strategy to achieve the desired results! Are you aiming to generate media coverage, increase brand awareness, drive sales, or foster customer loyalty?

Product Launch 52

Product Launch Transportation Measurement Examples 52

Stern + Associates

APRIL 13, 2023

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts. What Can I Do? Unfortunately, says Steven E.

Policies 96

Policies Energy Government Crisis 96

Stern + Associates

NOVEMBER 29, 2022

Center for Leadership and Ethics at Columbia Business School who recently appeared in National Geographic’s Limitless series with actor Chris Hemsworth, Akinola takes a multidisciplinary approach to her research: she not only measures the psychological causes and effects of stress, but also the physiological responses triggered in the body.

How To 88

How To Leadership Resources Groups 88

Burrelles Fresh Ideas

DECEMBER 12, 2023

via GIPHY ‘Twas the night before Christmas, and all through the North Pole, not a creature was stirring—except for Santa Claus, who was pacing nervously in his cozy workshop. Find out how we help PR pros with media outreach, monitoring, and measurement. Oh, and lose the old-fashioned boots; sneakers are in!”

Social Media 80

Social Media Trends Crisis Crisis Management 80

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

60% of employers have no long term IC strategy or vision. The open, free-flowing exchange of updates and ideas in the form of an employee suggestion platform tends to produce measurable results. Platforms like this not only store employee-generated content, but they set goals and measure KPIs.

Internal 147

Internal International Employee Mobile 147

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

Measurement 91

Measurement Social Media Media Internal 91

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Obsessive planning is all too often mistaken for strategy , leaving teams dutifully following checklists that are leading them nowhere. A New Model of Strategizing.

Strategy 40

Strategy Marketing Internal International 40

Stern + Associates

JULY 10, 2023

After flow training, we see a measurable increase in creativity and innovation ranging between 400 percent and 700 percent.” Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

Training 48

Training Creativity Groups Strategy 48

Stern + Associates

NOVEMBER 16, 2023

Shockingly, a 2020 survey measuring Holocaust awareness in the U.S. Stern Strategy Group connects you with renowned thought leaders whose insights, strategies and management frameworks help organizations fuel growth and disruptive innovation to better compete in a constantly changing world.

Survey 62

Survey Groups Storytelling System 62

PRSay

OCTOBER 22, 2021

Our communications strategies and ways of working were based on whatever had happened the day before.”. 20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. As the virus spread around the world, “The information was coming so quickly and changing so quickly,” she said.

Crisis 78

Crisis Airlines Travel Internal 78

Stephen Waddington

JULY 21, 2020

In addition, the UK’s Industrial Strategy sets out longer term investment opportunities with comms potential attached. Education Campus and classroom education is going to be different with social distancing measures in place. The UK’s 38 Local Enterprise Partnerships have been tasked with creating local industrial strategies.

Crisis 78

Crisis Agency Enterprise Local 78

Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. Leads don’t grow on trees, and success certainly doesn’t spring forth from winging a marketing strategy. Measure to Learn. All it takes is a plan.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

PRSay

OCTOBER 12, 2018

Crunching numbers (data and measurement) was a hot topic as well. The three-day event was packed with dozens of workshops, networking and impressive keynotes. On data and measurement: “It’s not activity-based and about a book of news clips. PRSA MEMBERS: Learn new hacks and strategies to “Create Remarkable PR Now.”

Conference 110

Conference Internal International Storytelling 110

PR 20/20

OCTOBER 31, 2017

7 Tips & Tools for Marketing Strategy & Performance. After all, as the old proverb goes: “What gets measured gets managed.”. Refresh and Redefine Your Content Strategy. Your content strategy (if done well) is the core driver of all inbound activity throughout the year. Buyer persona checklist. Project center.

Enterprise 57

Enterprise Tools Strategy Marketing 57