Cision

APRIL 14, 2015

However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? He regularly held events where the press could learn more about Bayer and have access to company thought leaders and executives. Focus on Relationships, Not Pitching. His solution?

Media Relations 120

Media Relations Media Pitching Measurement 120

Shift Communications

OCTOBER 15, 2015

Unfortunately there is no silver bullet measurement tool. Think about the content/funnel relationship. Have a great but technical white paper? This helps you measure how a campaign or individual piece of content performs. Check out our PR measurement tool. Get granular with tracking. Want to know more?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Cision

JULY 7, 2015

Do you know how to measure success? Click here for our free white paper that shows several methods for measuring PR! They can spot a sales pitch a mile off. Then visit with them about joining your influencer program. It’s easy to forget about Pinterest’s location mapping. Optimize the experience.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Cision

JUNE 23, 2015

The more places your brand is mentioned, the more people know about it. It’s Easier for Journalists to Write About You. Journalists find press releases useful as part of pitches and they start to write about you. Journalists find press releases useful as part of pitches and they start to write about you.

Writing 120

Writing Social Media Tools Advertising 120

Cision

NOVEMBER 11, 2016

It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. Can you tell us a bit about your plan for working with Wearsafe and what you will be bringing them? How have you gotten where you are today with Crenshaw Communications?

Communications 253

Communications Data Local Survey 253

Sword and the Script

APRIL 27, 2019

So, what’s PR to do about it? 65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. A deluge of pitches. “75% Volume of work. Some 400 “U.S.-based

Survey 96

Survey Journalism Study Pitching 96

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Meet with your spouse or long-term partner on a regular basis — once a week for a dedicated hour — to talk about career plans, money and your health. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

NOVEMBER 14, 2015

In order to measure your success later down the line, you’ll need to determine your metrics before getting involved in an influencer program. Think of your pitching goals. Whether you’re pushing to gain more brand awareness or increase the number of your Twitter followers, think about what benchmarks would help you reach this goal.

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Deirdre Breakenridge

FEBRUARY 23, 2015

It could be because they see it as the latest passing fad, they just don’t know enough about it to make an informed decision or something else. Of course, executives are concerned about return on investment; will the expense of time and resources on content marketing show a direct return, and how long will it take to do so?

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. Indeed, I’d say that’s true about owned media and earned media too. The biannual survey queried 341 senior marketers about an array of topics including budget. of revenue to 10.5%

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. But Those Troubled Infographics.

Infographics 70

Infographics Data Case Study Content Marketing 70

Cision

SEPTEMBER 8, 2015

With all the chatter about the newest hottest social platforms (“I’m doing a Scope of all of my Snaps and then posting a GIF from the YouTube of my Scope on my Tumblr”), one of the most effective digital communication platforms is also one of the oldest: email. But measured by tangible outcomes, email is far more effective.

Communications 120

Communications YouTube Pitching Pinterest 120

Cision

MAY 29, 2015

If you’re using data points to pitch a story, you’re doing math. And when measuring PR, even if your metrics are primarily output metrics, you’re doing math. And when measuring PR, even if your metrics are primarily output metrics, you’re doing math. Want to do PR measurement better? Think again.

Engineering 120

Engineering Measurement Analytics Sports 120

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. By nearly every measure, email is superior to social media when it comes to delivering messages at scale. Reassess your measurement. Revisit your segmentation.

Measurement 120

Measurement Resources Technology Examples 120

Sword and the Script

FEBRUARY 18, 2017

Some of the commentaries about commercials broadcast during a certain Sunday game reminded me of this recently (not as good as previous years). It shows “statistically significant improvements” in what consumers “have heard” about some brands and what they “have said” about fewer brands. 2) Measuring and proving ROI.

B2B 68

B2B Marketing Advertising Advertising 68

Sword and the Script

OCTOBER 24, 2017

The report found several barriers to sales facilitation: “Survey respondents cited a number of hurdles to conversion, including a lack of follow-up by sales, creating the right content to educate prospects about a complicated product or service and keeping [the] momentum up during a lengthy sales cycle.”. 37% white papers.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

APRIL 8, 2017

Why would any publication accept a story pitch, aside from respecting its readership, if they know another brand will pay for the same space? Case studies, white papers and webinars were named as the most desirable content formats as the graphic nearby indicates. ” This has big implications for PR too. Engagement metrics.

Content Marketing 73

Content Marketing Social Media Marketing Media 73

Bad Pitch Blog

AUGUST 18, 2011

Normally, I dislike cross-posting between Bad Pitch and "my other blog." A professional association in the online industry sent me a white paper -- via postal mail. What was the white paper about? In this case, a rather academic looking white paper. White Noise Paper.

Marketing 42

Marketing Print Guidelines Wikipedia 42

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. It’s highly engaged and boosts the results of just about any traditional medium.

Communications 79

Communications Pinterest Reddit Radio 79

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. On a symbolic level, a brand is a business’s personality—the characteristics customers think of when they think of the business,” continues Ken in his white paper.

Report 40

Report Media Television Radio 40

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Tell people about it : Don’t think creating great content with the right keywords means your job is done.

SEO 75

SEO Engineering Blogging Content Marketing 75

Sword and the Script

OCTOBER 31, 2017

Yet I worry about some of the efforts I’ve seen or heard about. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Think about the concerns of your target market, list them, and then try to categorize them into overarching themes for editorial focus.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Waxing UnLyrical

APRIL 3, 2015

Gini Dietrich : Mass pitching even though a bunny dies every time it happens. Scott Kaminski : Media advisories, holding statements and people complaining about media advisories and holding statements. Lukas Treu : White papers. Christopher Penn : The idea that PR is all about driving sales. Betsy Decillis : Paper.

Facebook 40

Facebook Community LinkedIn Google 40

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start). Graphic design!

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Sword and the Script

JANUARY 3, 2017

I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. They may be right about their audiences and what products do, and even about what they’ve seen has worked in the past. Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Beyond PR

SEPTEMBER 6, 2016

Think about your current audience. questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles.

Marketing 40

Marketing Content Marketing Television Storytelling 40

PR 20/20

AUGUST 17, 2017

Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Measure which verticals are performing best and where you can see the most potential for growth. Use case studies, ebooks and white papers as the foundation of integrated lead generation campaigns. Paid Traffic. Premium Content.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. It might also provide a thought about what might happen next year. The top complaints B2B marekting and sales have about each other. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. One question stood out.

B2B 122

B2B Marketing Survey Software 122

Cision

DECEMBER 21, 2015

One of the most talked about classes of mobile apps are live-streaming apps such as Periscope and Meerkat. Get our free “Video Streaming Best Practices for PR” white paper today! If you check in at or tag a location, odds are Facebook will ask you to elaborate about your experience…and (of course) this is purposeful.

Facebook 48

Facebook Nonprofit Enterprise Google 48

ZudePR

MAY 31, 2015

One that few people know about. Enlightened Self-Interest: The Pitch Email. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “It took about six months for me to see that connection pay off.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JANUARY 2, 2019

So many marketing departments are happy churning out the same four crappy white papers year after year, even if they perform about as well as Donald Trump at a spelling bee. If so, create a compelling case study about your own work. What are your thoughts about user-generated content? June, Illinois.

Case Study 110

Case Study Content Marketing Strategy Facebook 110