Cision

JULY 7, 2015

Joining a social network is easy; staying with one is hard. Do you know how to measure success? Click here for our free white paper that shows several methods for measuring PR! They can spot a sales pitch a mile off. Optimization works in conjunction with measurement. What will being there accomplish?

Pinterest 120

Pinterest Measurement Exercises Travel 120

Deirdre Breakenridge

FEBRUARY 23, 2015

If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. Focus on the content. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Email takeovers – some trade media publications offer this option but call it something else.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. But Those Troubled Infographics.

Infographics 68

Infographics Data Case Study Content Marketing 68

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal.

B2B 64

B2B Report Marketing Survey 64

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Her team leads social media, PR, creative and blogging for the brand.

SEO 75

SEO Engineering Blogging Content Marketing 75

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Author Lukas Alexander is a media analyst on PR Newswire’s professional services team, helping global customers with their monitoring and measurement.

Report 40

Report Media Television Radio 40

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

JANUARY 3, 2017

Going through, in real time, the amount of material available through social media would have been impossible not long ago. I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. A survey of 2,500 journalists finds Twitter is still their favorite social media network. PR measurement. 34% said ebooks. to approximately $5.5

B2B 116

B2B Marketing Survey Software 116

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. Revisit your segmentation.

Measurement 120

Measurement Resources Technology Examples 120

Cision

JUNE 23, 2015

That goes for press releases as well as social media, advertising, blogging, et cetera. Journalists find press releases useful as part of pitches and they start to write about you. Want to measure your PR’s value? Click here for a free white paper that shows how! Improved Visibility in Search.

Writing 120

Writing Social Media Tools Advertising 120

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs. Pitch your written and multimedia content to reporters. 2015 B2C Content Marketing Trends. Page views.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. A deluge of pitches. “75% How do you measure influencer marketing results? Volume of work.

Survey 91

Survey Journalism Study Pitching 91

Cision

SEPTEMBER 8, 2015

Email conversion rate is three times as high as social media. Because email is one of the few platforms that delivers a one-to-one message from sender to recipient, its mechanism is more effective than social media to communicate with people. Social media has an important place in the a marketing and communications mix.

Communications 120

Communications YouTube Pitching Pinterest 120

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

OCTOBER 31, 2017

If someone trusts you enough to subscribe don’t abuse it by immediately sending a sales pitch. If your organization sponsors posts or boosts social media content, this is a good business case for including digital breadcrumbs back to your content hub. Engine 4: Measure, iterate, and improve over time. Reporting on data.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Mindful Marketing

APRIL 18, 2016

It’s #MondayMotivation on social media, so we thought we’d share five tips for motivating your PR team and getting the best out of them. Celebrate wins beyond the latest media hit. Too often, PR experts are defined by their ability to secure a piece of media coverage. By Seedepth.

Analytics 50

Analytics Training Meeting Measurement 50

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Digital Advertising – Specifically starting with paid social media promotion.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Enlightened Self-Interest: The Pitch Email. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

APRIL 8, 2017

For a time, social media worked organically. Long thinkers pushed paid social as a “rent-to-own” strategy. Earned media is going to get harder. Why would any publication accept a story pitch, aside from respecting its readership, if they know another brand will pay for the same space? Retention metrics.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Bad Pitch Blog

AUGUST 18, 2011

Normally, I dislike cross-posting between Bad Pitch and "my other blog." A professional association in the online industry sent me a white paper -- via postal mail. What was the white paper about? And sometimes there’s a need to leverage new rules for new tools (social media as engagement vs. broadcast).

Marketing 42

Marketing Print Guidelines Wikipedia 42