Creativity Measurement Pitching White Paper 
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media.
Cision
JULY 7, 2015
Do you know how to measure success? Click here for our free white paper that shows several methods for measuring PR! They can spot a sales pitch a mile off. Optimization works in conjunction with measurement. Image: Roxanne Ready ( Creative Commons ). Why should your brand be on Pinterest?
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Cision
NOVEMBER 14, 2015
In order to measure your success later down the line, you’ll need to determine your metrics before getting involved in an influencer program. Think of your pitching goals. Get our white paper today! Images: Patrick Briggs , Ethan Lofton , antony_mayfield ( Creative Commons ). Establish Metrics.
Sword and the Script
OCTOBER 22, 2019
Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 16% on marketing analytics. 3) Audio and podcasts.
Beyond PR
MAY 24, 2016
A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Her team leads social media, PR, creative and blogging for the brand.
ImPRessions - Crenshaw Communications
JULY 10, 2019
As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more. Am I boring you?
Sword and the Script
JANUARY 3, 2017
One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.
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