Waxing UnLyrical

APRIL 3, 2015

Gini Dietrich : Mass pitching even though a bunny dies every time it happens. Lukas Treu : White papers. My community came up with some good ones. Here they are, all 18 of them. Matt LaCasse : Old School metrics. Emily Stivers : Press releases. Claire Celsi : Fact sheets. Robin Ferrier : Canned Q&As.

Facebook 40

Facebook Community LinkedIn Google 40

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

PR 20/20

AUGUST 17, 2017

Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Measure which verticals are performing best and where you can see the most potential for growth. Use case studies, ebooks and white papers as the foundation of integrated lead generation campaigns. Paid Traffic. Premium Content.

Marketing 49

Marketing eBook Case Study Comparison 49

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. As Comicbook.com writes : “Hamill brought the true comic book nature of the Clown Prince of Crime’s to life using only his voice, which he manipulated perfectly to convey a silly clown and a psychotic killer.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. PR measurement.

B2B 116

B2B Marketing Survey Software 116

Cision

JUNE 23, 2015

It’s Easier for Journalists to Write About You. Journalists find press releases useful as part of pitches and they start to write about you. And that makes them more likely to write about you! Want to measure your PR’s value? Click here for a free white paper that shows how!

Writing 120

Writing Social Media Tools Advertising 120

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. By nearly every measure, email is superior to social media when it comes to delivering messages at scale. Reassess your measurement. Revisit your segmentation.

Measurement 120

Measurement Resources Technology Examples 120

Sword and the Script

OCTOBER 31, 2017

If someone trusts you enough to subscribe don’t abuse it by immediately sending a sales pitch. Banner ads, embedded demo videos, and white paper CTAs are all appropriate for a sidebar and other white space. Certainly, referral traffic can be measured, but the biggest value is in search. Rent-to-own strategy.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations?

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JANUARY 2, 2019

So many marketing departments are happy churning out the same four crappy white papers year after year, even if they perform about as well as Donald Trump at a spelling bee. Set goals and KPIs and measurement framework. Sometimes it’ll be a pitch deck that tells the story of your company. June, Illinois.

Case Study 85

Case Study Content Marketing Strategy Facebook 85