Mindful Marketing

JANUARY 10, 2017

I started my PR and marketing career almost 15 years ago. At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement.

Measurement 50

Measurement Comparison Analytics Agency 50

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story.

Reputation 177

Reputation Measurement Exercises Pitching 177

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Here is some commonsense PR advice about communicating during a pandemic. What measures are in place to protect those at risk? We all want to assure customers or clients that nothing will be interrupted, and for many companies, that may be true. It’s a tough time for business leaders. Make a plan. Manage expectations.

Employee 156

Employee Leadership Viral Small Business 156

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. You’ll find my own prognostication at the very bottom.

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Marketing Content Marketing Social Media Employee 215

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

Bianchi Biz Blog

OCTOBER 5, 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. There are a lot that come to mind, but I suppose covering Tesla for eight years has been one of my wildest rides. Describe the craziest or most fun story you have written.

Transportation 91

Transportation Meeting Report Media 91

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR? I started out in book PR in Los Angeles.

Communications 253

Communications Data Local Survey 253

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. My favorite part of PR is that no day is the same. Whether we’re gearing up for an announcement, drafting crisis messaging, or presenting a strategy, each day keeps me on my toes.

Strategy 52

Strategy Real Estate Media Pitching 52

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. These are the questions and my answers. When is the best time to do PR? These are the questions and my answers.

Small Business 213

Small Business Fashion Groups Local 213

Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers.

Social Media 120

Social Media Newspapers Pitching Reputation 120

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Second, any links in the text were added by me and not ChatGPT.

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Interviews Publicity Technology Social Media 100

Mindful Marketing

MARCH 7, 2016

We caught up with Cheryl to find out how she sees PR evolving, differences in PR in the UK vs the U.S., and what’s on her radar from PR tech to personal time. We caught up with Cheryl to find out how she sees PR evolving, differences in PR in the UK vs the U.S., UK and Europe. How is it the same?

Communications 50

Communications Marketing Travel Pitching 50

PR in High Definition

FEBRUARY 18, 2019

While scrolling through LinkedIn in the dead of night, a rather interesting post caught my eye. One of my acquaintances had shared the below photo with the caption ‘client brief vs client budget’. There are ways that a client and agency can work together to be sure there is never this gulf of expectation and delivery.

Agency 48

Agency Measurement Tools Communications 48

OnePitch

MAY 12, 2022

Tell us a bit about your role at Bospar and who your clients are. I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead. What are your top three tips for clients wanting to elevate their message and on-air appearance?

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Distribution through email.

Pitching 64

Pitching Analytics Enterprise System 64

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. Taking us on a ride through their #measurePR journeys, here’s some of what we talked about: Everyone’s first PR-related internship or job: A2.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. It can also be hard to measure. Guest Post by Kate Finley. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

ZudePR

JANUARY 26, 2016

Once I get to know a client/friend/social acquaintance/someone I get on with, it’s a question I always ask. I’m working more and more with graphic design agencies; helping clients sell more online. Similarities to PR. Adrian (and Dave’s) 21 Golden Rules for Designers (and PRs). Warts and All.

How To 65

How To Meeting Creativity Agency 65

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. This is your host Sukruti Narayanan from Sydney, presenting your favorite program “Success stories” with me Sukruti.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

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Writing Communications Marketing B2B 194

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms.

Interviews 28

Interviews B2B Blogging Real Estate 28

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

ZudePR

JULY 20, 2016

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. My own predictions are listed at the very bottom. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. It was eye opening to say the least.

Publicity 90

Publicity How To Course Facebook 90

Bad Pitch Blog

MAY 31, 2009

Creativity (when a straight product pitch won’t cut it) It’s all about how the story is pitched. Creativity (when a straight product pitch won’t cut it) It’s all about how the story is pitched. For example: RLM formulated a pitch for a lip balm. My five-year-old nephew could have placed Viagra or BOTOX stories.

Media 40

Media How To Pitching Viral 40

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. How did you get your start in PR? From an early age, I would talk to anyone. Yes, even strangers — much to my mother’s dismay.

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Pitching Agency Social Media Creativity 228

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Stephen Waddington

AUGUST 12, 2020

Innovation in the PR industry is alive and well. My thanks to the founders of Authentic Comms, Boldspace, Coldr , Hard Numbers, Made by Giants, Priestley, Second Mountain Communications and SHOOK. After a quiet lockdown start, with a few close-to-retainer clients having to take stock, I've adapted and business is going well, thank you.

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Agency Meeting Crisis Energy 161

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. My thanks to Anouchka Burton, Mita Dhullipala, Katy Howell and Alicia Solanki. Anouchka Burton.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. How to target correctly.

Writing 71

Writing Pitching Study Data 71

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Because of this credibility factor, PR can’t guarantee a placement. That’s the “big story” in this month’s PR Tech Sum. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

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Digital PR Industry Strategy Film 170

Cision

MARCH 23, 2016

Every day, journalists receive tons of pitches from communication professionals just like you. So how can you stand out from the crowd and ensure your brand gets coverage? What do you like most about working in PR? My personal media relations motto is “no means maybe.” What makes a successful pitch?

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Victorious PR

FEBRUARY 22, 2023

My company consistently gets its clients onto top podcasts, into A-List publications, and onto the first page of Google. I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE.

Publicity 52

Publicity Video Pitching Google 52

Stephen Waddington

MARCH 15, 2021

Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. Meanwhile here’s a wrap-up of the conversations from February.

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Google Data Government Social Media 119