This Content Marketing ROI Calculator Is Just What You Need for Sales Enablement
Contently - Strategy
FEBRUARY 18, 2020
When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. The Hidden ROI of Content Marketing Platforms.
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