Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence.

6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Yet the social media landscape changes constantly.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category.

How to Drive Web Traffic With Social Media Analytics

Cision

That goes doubly for social media. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. Are you using the social sites that your demographic is on?

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Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media?

5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. billion are active on social media. The real question is how does this apply to your social media strategy?

Singles’ Day on Chinese Social Media

Flack's Revenge

Last year, JD.com developed a partnership with Tencent Group , China’s largest social media company, to attract consumers through Tencent’s popular social media platforms WeChat and QQ. How do e-commerce sellers use social media for “Singles’ Day”?

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars.

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Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?

5 Reasons to Network Across all Social Media Sites

Critical Mention

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers.

How personal stories from employees resonate on social media

PR Daily

Humanizing your brand by bringing your employees to the forefront is one of the most effective strategies you can use to achieve that goal, and social media provides the perfect platform for this kind of campaign. Marketing Social Media Storytelling

Brand Engagement on Social Media Has Never Mattered Less

Sword and the Script

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Social Media Sites Discourage External Links.

Fixing the broken web

Stephen Waddington

A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. It disintermediated all previous forms of media enabling anyone to become a publisher. social media

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Understanding the market for social media and web listening tools

Stephen Waddington

A new Forrester report explores the application of social media listening tools and characterises the market. The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. It’s a nascent market but one that has grown sufficiently large to attract the attention of enterprise analyst and research company Forrester.

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How social media is driving the climate change conversation

NewsWhip

With coverage about climate change comes a lot of conversation on all social platforms, but first we wanted to see which stories are rising above the rest in terms of engagement. million engagements across the web and social and was shared over 265k times on Facebook.

6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Yet the social media landscape changes constantly.

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3 web design flaws that undermine your brand image

PR Daily

While a web presence is essential to getting brand awareness and acquiring sales leads, some web design faux pas signal that your organization isn’t ready for primetime. You’ll be hard-pressed to find a web designer today who would recommend the use of Comic Sans.

Web 156

How to tailor your videos for different social media platforms

PR Daily

Video is far more than just the latest social media buzz or digital trend. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. Marketing News Feed Breaking News Social Media

Six social media trends in 60-seconds

Prohibition

Social media advances at an incredibly rapid rate. Prohibition’s social media trends in more detail. Influencer marketing maturity. The rise of dark social. Social commerce. Social Media social media Social Media Marketing

Report: Video is crucial for reaching social media audiences

PR Daily

Social media habits are changing as users are favoring two things: community and video. More and more social media users are searching for “velvet rope” communities, or forums that are not public facing but offer a specific audience for collaboration, brainstorming and griping.

Inside Dell Technologies’ pioneering social media monitoring operation

PR Daily

That’s the daunting yearly challenge facing Dell Technologies’ social media support team, which won a 2019 PR Daily Digital Marketing and Social Media Award in the “Social Listening and Real-Time Response ” category for its nimble digital efforts.

Fragments, Social Media & Channels; Unscripted Marketing Links

Sword and the Script

Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. The economics of marketing with all spokes and no hub is unsustainable.

It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

Sword and the Script

Senior marketers report spending 9.8% of the marketing budget on social media — here and now. The latest edition includes responses from 349 marketers where more than 90% hold vice president titles or above. Twilight of Web 2.0:

7 costly social media marketing mistakes

PR Daily

Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad? Many businesses and marketers have suffered damage from a social media mistake. Assuming social media marketing is free.

Social Media Marketing: 7 Signs You’re Doing it Right

Social PR Chat

What happens when you get a group of social media marketing experts and ask them the exact same questions? Social PR Secrets author, Lisa Buyer chimes in with nineteen other Social Media Marketing field experts for a mashup of love and likes.

Listen, Then Speak: 10 Quotes on Social Media Listening

Cision

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. Is your brand part of the majority of marketers risking failure? Social media has sped up the way we communicate, including how we write.

One Prediction Each for PR, Content Marketing and Social Media  

Sword and the Script

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Here are my predictions for PR , content marketing and social media ; one each. 2) Predictions for Content Marketing in 2017.

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. It starts with a social media editorial calendar.

10 essentials for your social media marketing campaigns

PR Daily

It’s nearly impossible to run a successful business today without a social media strategy. Unfortunately, social media marketing requires a lot more than just signing up for a Facebook account and posting the occasional meme.

Social media's effect on SEO

PR Daily

Google’s algorithm updates have marketers that good search engine optimization isn’t just about what appears on the page. Quality links from sites that have greater "domain authority," such as top-tier media outlets, produce higher rankings in search engine results.

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7 brands experimenting with new social media marketing approaches during COVID-19

Communications Conversations

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. I mean, who wanted or needed frank media literacy advice from a frozen steak food?

8 reasons to invest in social media video

PR Daily

Social media video marketing is not only accessible, it’s affordable and one of the best ways to reach many people while increasing brand awareness. Here are eight reasons why social media users respond so well to video: 1. Social media video builds brand awareness.

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Social media's influence on modern PR

PR Daily

Branding and marketing experts should make their organizations’ presence felt beyond Facebook and Twitter. Here’s how marketers can use all these platforms advantageously: Facebook. Use Twitter to keep tabs on what clients, competitors, friends, media or influencers tweet about.

3 social media lessons from a sunburn

PR Daily

Like a trip to the beach, a social media campaign can start out fun and end in discomfort if you don't take proper care. Here are three social media lessons I thought about as I soothed my burning skin: 1. Natalie Petersen is a junior publicist at Three Girls Media.

State of Social Media 2Q 2015: Twitter Users Plateau

Shift Communications

The 140 character social network released its Q2 2015 earnings. This has caused quite a bit of consternation in the mainstream media; terms such as “turnaround” and comparisons to MySpace, Friendster, and Bebo have been alleged. Vice President, Marketing Technology.

4 tips for holiday social media campaigns

PR Daily

Marketers are taking to social media to make the most of holiday marketing campaigns. A recent study conducted by Twitter shows that 64 percent of Twitter users have been influenced to purchase a product because of the social platform.

4 steps to turning your CEO into a social media powerhouse

PR Daily

offers ways to strategize executives’ social media presences. Much can be gained through executives’ social media engagement, Ireton says, as long as you define your strategy, message and messenger. Here are tips for executives’ use of social media: 1.

3 Key Questions for Social Media Planning

Solo PR Pro

Everything we do as communications professionals is information driven, particularly when it comes to planning, and that includes social media planning. Social media planning requires the same level of thoroughness as any other type of strategic planning process.

Features, Fidelity and Faux Pas of the Social Media Platforms [UML]

Sword and the Script

It’s been several years since social media has embarked down a path paved in payment. Social media became a toll road and the price of thruway has spiked during rush hour. Don’t miss these posts: The Complicated Problem of Social CRM.

29 free social media tricks for nonprofits

PR Daily

There is great room for growth for nonprofit brand managers on social media—and many ways to go about it. There’s certainly validation that social media is a great investment for nonprofits. Ask questions in your social media posts.