Infographic: How to use color to draw more web visitors

PR Daily

Whether you’re an interior designer or a web designer, colors play an important role not only in injecting life to the work itself, but also in eliciting a certain reaction from the people who lay eyes on it. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

Web 162

The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. Lines blurred to the extent that marketing looks more like PR.

Web 146

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Infographic: 10 web design errors for PR pros to eliminate

PR Daily

Whether you sell online or use digital marketing to reach prospective customers, most consumers will interact with your brand online before having any physical contact with your team. That means your web presence must be robust and competitive.

Web 78

Infographic: Visual marketing statistics to guide your 2019 efforts

PR Daily

Are your images and infographics keeping your readers engaged? Savvy marketers know that visual design is an essential element of their content strategy. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

Persistent Sales Calls and Walking Into Spider Webs

Sword and the Script

That meme in particular was posted without attribution or a source link, but even a cursory search demonstrates the web is cluttered with such statistics: 80% of sales require 5 follow up calls after the first meeting. easier delivery models predicated by market acceptance of cloud computing.

Web 150

Infographic: 7 conversion goals for your website

PR Daily

This infographic from Red Web Design shares seven conversion scenarios for your website content. To see more ways to redefine your content goals, read the full infographic. The post Infographic: 7 conversion goals for your website appeared first on PR Daily.

Infographic: 7 tips for expanding your email list

PR Daily

Email is still one of the most effective tools communicators have, but new laws and bad habits mean marketers and communicators must always work to widen their audience. This infographic from Campaigner offers guidance to help your organization widen and deepen its list.

Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

That’s what a study from Influencer Marketing Hub discovered for its 2019 Benchmark Report. YouTube to stop marketing to children. Related reading: Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids.

Web 115

Infographic: How to build links to improve your SEO

PR Daily

This is especially true if you are investing in web content and thought leadership efforts to establish your organization as an industry expert. This infographic from Spiralytics offers ways you can build links to improve your SEO.

Infographic: How to bolster your SEO performance on Google

PR Daily

This infographic from DCI shares tips on how to improve your SEO ranking and ensure Google values your contribution to the world wide web. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Content Marketing Infographics Websites Writing & Editing

5 steps to health infographic greatness

PR Daily

Depending on the subject, infographics can be a very useful tool to help hospitals and health organizations visualize their content and translate complex information into something digestible for a lay audience. Infographics are one of many tools in a health communicator’s tool kit.

Infographic: 8 social media posts your organization must avoid

PR Daily

For most marketers and PR pros, the answer comes to a substantial dollar figure. However, gaffes and missteps can undo all your best online marketing efforts. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ].

Infographic: How to get a boost from LinkedIn

PR Daily

Half of B2B web traffic from social media comes through LinkedIn. This infographic from Headway Capital offers some tried-and-true methods for increasing your LinkedIn presence and power. The post Infographic: How to get a boost from LinkedIn appeared first on PR Daily.

Infographic: 10 tips for creating viral content online

PR Daily

This infographic from Red Web Design blog and Infographic Design Team share essential elements to help your content make a big splash. To learn more about the attributes that can help land major success for your content, read the full infographic.

Viral 128

21 keys to create an inviting, exciting website

PR Daily

To help you on your quest toward greater digital glory, Feldman Creative has an infographic packed with 21 keys to build a successful website. As the infographic states: “Document a plan that defines your target audience and specific objectives.”.

Infographic: 10 essential parts of highly ranked websites

PR Daily

Digital marketers and PR pros must pay keen attention to search engine results, making sure their organization ranks highly for their keywords. Marketers can make a big difference with search engine marketing techniques. Marketing

Infographic: A communicators’ guide to Google Chrome extensions

PR Daily

Google offers a wide range of add-ons for its web browser. This infographic from On Stride breaks down 27 Chrome extensions into six categories based on the benefits they provide for users. RELATED: We're recognizing marketing and comms pros who create superb content ].

Google 126

15 crucial content marketing resources and tools

PR Daily

Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets. Today, when it comes to content marketing, there really is an app for that—no matter what sort of communication task lies before you.

Infographic: 10 essential parts of highly ranked websites

PR Daily

Digital marketers and PR pros must pay keen attention to search engine results, making sure their organization ranks highly for their keywords. Marketers can make a big difference with search engine marketing techniques. This infographic.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

Infographic: What PR pros should know about typography and color

PR Daily

There’s more to good web design than avoiding Comic Sans. This infographic. Marketers should avoid small fonts, poor spacing and busy backgrounds when selecting typography. Infographic by MDG Advertising

Think of Your Website as an Asset and Your Marketing as an Investment

Maine PR Maven

Infographic Know Like and Trust Social Media Web sites I contend that in today’s business world, a website is one of the most important assets a business can own, second only to the customer list.

Content Marketing vs. Marketing Content: Analyst Firm Gartner Weighs In

Sword and the Script

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”. Marketing content marketing marketing strategy

Why and how communicators should create infographics

PR Daily

Together with the predicted rise of content marketing, it''s likely that during the next couple of years we''ll witness a growing interest in brand infographics. Infographics are a smart content feature. Compelling infographics are built around content, not design.

Infographic: The Perennial Customer Revolution

Sword and the Script

Mass media, the web, social media were all destined to change customer service. The Social Times recently published an infographic by a UK-based software company called SDL. The post Infographic: The Perennial Customer Revolution appeared first on Sword and the Script.

5 steps to health infographic greatness

PR Daily

Depending on the subject, infographics can be a very useful tool to help hospitals and health organizations visualize their content and translate complex information into something digestible for a lay audience. Infographics are one of many tools in a health communicator's tool kit.

Infographic: How 2017 is the year of video content

PR Daily

This year is more than a quarter of the way over, and many predicted marketing trends—such as more video and increased interactive and personalized content—have proven out. Still, video remains the trendiest of the marketing trends.

Infographic: 20 tips to keep website visitors’ attention

PR Daily

Content marketers have a prime objective: Get online users to stick around. This infographic. offers 20 tips on how web designers and brand managers can keep users on their websites and minimize bounce rates.

20 tools to help you craft irresistible infographics

PR Daily

Readers want quick access to information, and infographics are a creative way to deliver it. Infographics are quickly gaining popularity and, in some cases , replacing lengthy blog posts. popular forms of content marketing. will click on a link that leads to an infographic.

Tools 171

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . Today, are many more options both on the television – and on the web.

Help yourself as you help us: Host our infographics workshop

PR Daily

Calling all communicators: Host our insanely popular infographics workshop; your team attends that workshop for FREE! Interested in creating eye-grabbing infographics for your marketing, PR and internal communications? Learn how to create infographics with a thoughtful strategy.

Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? How often is “infographic” tweeted? What replaces the static, boring infographic?

5 ways to squeeze every drop out of a tight marketing budget

PR Daily

Being a marketer with big plans and a tiny budget is often frustrating. Lack of cash is certainly a limitation, but it shouldn’t prevent you from summoning plenty of marketing magic. Here are five effective marketing strategies to lean on when money is scarce: 1. Marketing

SEO 169

How to build a compelling infographic quickly and easily

PR Daily

Infographics are a great way to spread your message. The mingling of rich visuals, typography and large amounts of data give content marketers a way to reach audiences that isn't at all overwhelming—as data-heavy content often is. Take it to the Web. An infographic worth sharing.

How to recycle key marketing and PR content for superior reach

PR Daily

Regardless of your company’s size, marketing and PR consume a significant amount of the budget. . So how can you ensure you get your money’s worth from marketing and PR materials? Converting content into new formats is a great way to optimize your marketing and PR materials.

SEO 129

Infographic: How PR pros can make the most of Google Analytics

PR Daily

Content marketing can be a tough sell. Getting started is a simple process, according to an infographic. from Red Web Design. For PR pros still unsure about what to use Google Analytics to measure, Red Web Design offers a few thoughts about key metrics.

3 ways to add infographics to your PR mix

PR Daily

Infographics are not going away. They’re among the most popular forms of visual content shared online and were the B2B content marketing format with the biggest increase in use last year, according to the Content Marketing Institute.

An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

Sword and the Script

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing After Facebook for Brands [VIDEO]

Shift Communications

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:01:02] So what’s a marketer to do?

Announcing PR Daily’s 2016 Visual & Infographics Awards finalists

PR Daily

The applicants to PR Daily’s 2016 Visual & Infographics Awards avoided this trap and created innovative work that drove results. The applicants showed off their expertise in data-based infographics, web design, print design, illustrations and more.