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Understanding the market for social media and web listening tools

Stephen Waddington

A new Forrester report explores the application of social media listening tools and characterises the market. The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. But organisations aren’t yet using social intelligence as a strategic tool.

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AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

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The Future of Twitter

The Proactive Report

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. There’s too much good, free, intel — remember the Real Time Web ? Lee Odden Top Rank Marketing. Q: If it does go away how will that affect brands that use it for customer service? Source: Forbes.com).

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Absolutely.

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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

The Canadian news site CBC explains, in a great piece on Words Invented by Marketers : When I was growing up, Certs breath mints had a long-running series of TV commercials with a “Two mints in one” theme. It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets.

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

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Cementing the case against gated content (in most cases)

Communications Conversations

For years, we’ve been debating the merits of “gated” content on the web. On one side, we have marketers who believe gated content is one of the best paths to driving more leads. On the other side, we have marketers who believe gated content simply should not exist. The chart below says it all.

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