Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar.

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 96

Survey Industry Leadership Study 96

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Most “marketing geniuses” are strong storytellers. Learn from the masters.

Storytelling 149

Storytelling Data Insurance Insurance 149

ReimaginePR

MAY 16, 2015

Lots of PR and Marketing pros have reached out to us looking for advice on how to get their corporate storytelling where it needs to be. And brand storytelling feels like something anybody can do. That’s why we’re working on an online course to help other PR pros develop their storytelling chops.

Storytelling 120

Storytelling Survey Corporate Course 120

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Understanding and embracing cultural insights is at the core of successful multicultural marketing. This segmentation will guide the marketing efforts.

Strategy 78

Strategy Marketing Local Groups 78

Sword and the Script

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content. Everyone is doing it!

B2B 81

B2B Storytelling Marketing Case Study 81

Presspage

JULY 11, 2017

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. By focusing on the emotions and the story, there is no need to market the product. What does Aristotle teach us about storytelling and how does that relate to PR?

Storytelling 137

Storytelling Film Blogging Video 137

5W PR

JUNE 7, 2021

WhatsApp is the market leader in many countries as it feels safe and secure. Geolocation tracking produces more relevant marketing for customers. Multimedia features and storytelling techniques can be used to create striking content. Customers will receive updates directly on their mobile devices. Geolocation tracking.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 74

Survey Industry Communications Corporate 74

Barokas

MAY 22, 2019

To do this, we must remember that the storyteller is often just as important as the stories themselves. Customers are an amazing resource for this type of authentic storytelling. The concept of marketing customer success is heavily backed by data. The post Storytelling Isn’t Just for Kids.

Storytelling 60

Storytelling Radio Print Advertising 60

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year.

Survey 104

Survey Marketing B2B Content Marketing 104

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution.

Industry 221

Industry Crisis Management Measurement Data 221

Contently - Strategy

SEPTEMBER 21, 2021

Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Most told us they encounter branded content regularly, but they also revealed preferences that might surprise some marketers—and make them realize they’re missing a big opportunity. Social impact storytelling drives purchase consideration.

Brand 132

Brand Branding Banking Survey 132

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. It’s become much more one-way in the form of “content marketing.”

Social Media 88

Social Media Customer Service Marketing Pinterest 88

5W PR

OCTOBER 6, 2023

By actively listening to customer opinions, pain points, and desires, businesses can identify gaps in the market and develop products that resonate with their target audience. Reduced risk Developing a product without consumer input can be risky, as it may not align with market demands.

Consumer 88

Consumer Strategy Case Study Survey 88

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. Surveys, focus groups, and social listening can reveal the specific needs and preferences of the target audience. Authenticity is key Transparency is the new currency.

Consumer 78

Consumer Industry Brand Branding 78

Sword and the Script

SEPTEMBER 15, 2020

For example, a business identifies its key messages and then strives to incorporate those same messages across all their marketing and communications materials. Then in a few months, they’ll step back, take a survey of the content they’ve published and realize that everything sounds the same. That’s also true of messaging in marketing.

Storytelling 127

Storytelling Survey Employee Examples 127

Institute for Public Relations

DECEMBER 5, 2022

Korn Ferry examined the role investor relations officers (IROs) play in helping organizations navigate unpredictable and dynamic markets. A survey of 397 members of the National Investor Relations Institute (NIRI) was conducted from April – May 2022. Key findings include: 1.)

Storytelling 52

Storytelling Survey Communications Marketing 52

5W PR

MAY 6, 2020

For many marketers, the product, pricing and order pages are critical and indeed they are. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. Storytelling is always powerful.

Survey 88

Survey Storytelling Consumer Analysis 88

Stephen Waddington

NOVEMBER 3, 2021

As the role of the function continues to evolve, teams are balancing traditional skills such as writing, storytelling and media engagement, with expertise in new areas such as social purpose, risk, and management. Marketing: brand platform and alignment with sales The lines between marketing and communication continue to blur.

Corporate 113

Corporate Communications Government Crisis 113

The Hoffman Agency

JULY 8, 2019

As PR and marketing professionals, our job is to create content that is not only pleasant to read, but that can also encourage the reader to move to the next step of their customer journey. Focus groups and surveys can be a great indication, but they are both vulnerable to the fact that what people say is not often what they truly think. .

Storytelling 28

Storytelling Data Travel Writing 28

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. A great idea aligns a company’s mission with its market.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. Demonstrates market knowledge People want to know the solution provider they are working with understands their market. Forrester analyst Lori Wizdo wrote those words eleven years ago.

B2B 103

B2B Study Company Leadership 103

Cision

APRIL 5, 2017

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 252

Brand Branding YouTube Social Media 252

Burrelles Fresh Ideas

MARCH 19, 2024

With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year. The power of storytelling in travel PR: At the heart of successful PR lies the art of storytelling, a potent tool for conveying brand values, fostering emotional connections, and inspiring wanderlust.

Travel 92

Travel Trends Tourism Transportation 92

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. When it comes to capturing attention, the Super Bowl reigns supreme, setting the gold standard for marketers around the globe. And then there’s Taylor… but more on that below.

Sports 86

Sports Television Advertising Advertising 86

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. 30) “Marketing and branding strategy.”.

Employee 149

Employee Print Writing Survey 149

Sword and the Script

AUGUST 18, 2020

A survey of 300 PR pros found 95% say “often” or “sometimes.” We dug into this in the 2020 JOTW Communications Survey this year. PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?” Give our services a try.

Ethics 101

Ethics Communications Survey Public Affairs 101

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. How AI will impact the role of PR and content marketing professionals. Gould & Partners Survey). McKinsey & Company).

Case Study 170

Case Study Engineering Measurement Big Data 170

PRSay

OCTOBER 12, 2018

On creativity: “Recognize the importance of marketing partnerships. I’m a big naysayer of sponsorships; I think it’s the lazy man’s marketing. On following journalists on Twitter: “When asked in a survey if journalists like when PR professionals follow you on social media, 86 percent said yes. Don’t avoid conflict.

Conference 109

Conference Internal International Storytelling 109

Buchanan PR

NOVEMBER 29, 2023

A recent survey found that around 71% of US Gen Z adults were likely to make a purchase on Instagram, and 68% of US Gen Z adults were likely to make a purchase on both YouTube and TikTok. This convenience has redefined the shopping experience, reducing customer friction and increasing the likelihood of impulse purchases.

Social Media 80

Social Media YouTube Instagram Trends 80

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs.

Marketing 52

Marketing Storytelling Technology Community 52

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. How inflation is impacting travel plans A new Bankrate survey confirms that American consumers are more mindful of their budgets due to rising inflation. According to the Dentsu survey , 45% of travelers expect to pay more for their travel plans this year.

Travel 40

Travel Tourism Airlines Hotels 40

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. 32% added it was the brand’s storytelling. Conduct an audit of current marketing and communications. Why should it Matter? 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days? Putting it all together.

Content Marketing 45

Content Marketing Trends Report B2C 45

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.”

Storytelling 131

Storytelling Communications Survey Case Study 131