Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 85

Survey Corporate Communications Agency 85

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.

Storytelling 149

Storytelling Brand Branding Publicity 149

ReimaginePR

MAY 16, 2015

Lots of PR and Marketing pros have reached out to us looking for advice on how to get their corporate storytelling where it needs to be. And brand storytelling feels like something anybody can do. That’s why we’re working on an online course to help other PR pros develop their storytelling chops.

Storytelling 120

Storytelling Survey Corporate Brand 120

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 147

Survey Media Relations Industry Social Media 147

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar.

Survey 78

Survey Communications Media Relations Public Affairs 78

Presspage

JULY 11, 2017

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. Make sure your plot is simple, compelling, and it contains the essential concepts of storytelling: pity, fear and catharsis. There are many ways to tell a story.

Storytelling 137

Storytelling Blogging Brand Branding 137

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Media Relations 125

Media Relations Survey Communications Corporate 125

Sword and the Script

MAY 9, 2023

The report is unique because it’s based on two behavioral science experiments – not a survey – that the consulting firm conducted with Allego. Storytelling enhances value. Storytelling can be a powerful sales tool. It’s worth pointing out storytelling doesn’t just work on trinkets. Loss aversion is a motivating factor.

B2B 85

B2B Storytelling Marketing Case Study 85

Barokas

MAY 22, 2019

To do this, we must remember that the storyteller is often just as important as the stories themselves. Customers are an amazing resource for this type of authentic storytelling. The post Storytelling Isn’t Just for Kids. The concept of marketing customer success is heavily backed by data.

Storytelling 60

Storytelling Social Media Radio Advertising 60

Contently - Strategy

SEPTEMBER 21, 2021

Earlier this year, we surveyed 1,072 Americans about what they want from branded content. In our survey, it was the second-most popular content format, just behind video. Yet, in a separate survey of 530 marketers we conducted recently, less than 10 percent said they were prioritizing this type of visual content this year.

Brand 133

Brand Branding Storytelling Banking 133

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 70

Survey Communications Industry Media Relations 70

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution.

Industry 221

Industry Agency Reputation Crisis Management 221

Institute for Public Relations

DECEMBER 5, 2022

A survey of 397 members of the National Investor Relations Institute (NIRI) was conducted from April – May 2022. Korn Ferry examined the role investor relations officers (IROs) play in helping organizations navigate unpredictable and dynamic markets. Key findings include: 1.)

Storytelling 52

Storytelling Survey Publicity Communications 52

Sword and the Script

SEPTEMBER 15, 2020

Then in a few months, they’ll step back, take a survey of the content they’ve published and realize that everything sounds the same. If you enjoyed this post, you might also like: What Does “Storytelling” Mean to You? Where businesses go wrong is when they take messaging too literally. Exactly the same. But message is about meaning.

Storytelling 182

Storytelling Communications Survey Marketing 182

The Hoffman Agency

JULY 8, 2019

Focus groups and surveys can be a great indication, but they are both vulnerable to the fact that what people say is not often what they truly think. . As a storyteller, I feel compelled to know data — maybe not at the level of a NASA analyst, but enough to understand what secrets the numbers are trying to tell me.

Storytelling 28

Storytelling Data Writing Travel 28

Ishmael's Corner

APRIL 15, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post A Human Touch in PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. By Matthew Medlin, Account Coordinator Science and art. But glances can be deceptive.

Storytelling 147

Storytelling Communications Publicity Journalism 147

Ishmael's Corner

NOVEMBER 19, 2017

The Art Of Storytelling In Business Communications And Public Relations. Does PR Get Storytelling? Test #1 We analyzed the use of adjectives and adverbs, often a shortcut to genuine storytelling. Techniques For Effective Business Communications. If you say you’re great, no one believes you.

Storytelling 128

Storytelling Communications Publicity Media Relations 128

Sword and the Script

AUGUST 18, 2020

A survey of 300 PR pros found 95% say “often” or “sometimes.” We dug into this in the 2020 JOTW Communications Survey this year. PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?” Give our services a try.

Ethics 156

Ethics Communications Survey Public Affairs 156

PRSay

FEBRUARY 26, 2019

Being asked to speak extemporaneously terrifies one in four Americans, according to Chapman University’s annual fear survey. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. Greg Beaubien is a frequent contributor to PRSA’s publications.

Publicity 136

Publicity Storytelling Journalism Pitching 136

5W PR

MAY 6, 2020

But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. More than half (52%) of those surveyed, rated the About Us page higher than blogs, testimonials and collateral marketing information.

Storytelling 88

Storytelling Brand Branding Consumer 88

Ishmael's Corner

JUNE 3, 2021

The Art Of Storytelling In Business Communications And Public Relations. The post PRovoke Media Recognizes Our Workplace as One of the Best appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. But the physical.more.

Media 89

Media Storytelling Communications Publicity 89

Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — This has less to do with the actual business storytelling and more about how The Man measures journalists. to learn how they like to be pitched.

Pitching 146

Pitching Storytelling Social Media Survey 146

PRSay

NOVEMBER 23, 2020

Plus, once you nail it, you can repurpose it for tip sheets, case studies, survey stories and more. Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. Make this the year that you finally drop the inverted pyramid. Stop boring them.

Writing 199

Writing Storytelling Case Study Communications 199

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Marketing 122

Marketing Content Marketing B2B Media Relations 122

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 4 ways creative PR takes it up a notch. Creativity in PSAs helps make a tired message fresh.

Creativity 174

Creativity Storytelling Small Business B2B 174

Stephen Waddington

NOVEMBER 3, 2021

As the role of the function continues to evolve, teams are balancing traditional skills such as writing, storytelling and media engagement, with expertise in new areas such as social purpose, risk, and management. Survey demographics Edelman surveyed 250 senior communication leaders during December 2020 and February 2021.

Corporate 113

Corporate Communications Crisis Government 113

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Social Media Customer Service Communications 120

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 215

Marketing Social Media Content Marketing Media 215

PRSay

OCTOBER 12, 2018

On following journalists on Twitter: “When asked in a survey if journalists like when PR professionals follow you on social media, 86 percent said yes. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. Don’t avoid conflict. Secretary of Labor. They like the attention.

Conference 103

Conference Internal International Storytelling 103

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Storytelling is the key. Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

Advertising 190

Advertising Advertising Radio Television 190

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Might not be the sexiest trend of 2020, but it has teeth.

Social Media 88

Social Media Media Marketing Storytelling 88

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 135) “Speechwriter.”.

Communications 158

Communications Storytelling Writing Publicity 158

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Journalists too, perceive an opportunity for emotional persuasion.

Brand 252

Brand Branding Social Media YouTube 252

Onclusive

MARCH 8, 2018

Gould & Partners Survey). However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building. McKinsey & Company). Meanwhile, 1.9%

Crisis Communications 170

Crisis Communications Crisis Content Marketing Measurement 170

5W PR

JUNE 7, 2021

Multimedia features and storytelling techniques can be used to create striking content. As a type of SMS outreach, polls can boost customer engagement.Sending surveys and collecting votes result in fast feedback. Relevant content. The texts can have specific information for one customer or wider messages for more than one customer.

Marketing 107

Marketing Real Estate Storytelling Customer Service 107

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling. I recently participated on a tech committee to help construct a survey for educators.

Storytelling 150

Storytelling Social Media Industry Journalism 150

5W PR

DECEMBER 7, 2021

This can be done through consumer surveys or polls. Although every single marketer and PR professional is always going on about the importance and the power of storytelling, plenty of businesses tend to ignore that fact.

Consumer 88

Consumer Storytelling Brand Branding 88