Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. Chel Wolverton.

Marketing 144

Marketing Advertising Advertising Small Business 144

5W PR

AUGUST 14, 2023

PR professionals develop communication plans, build relationships, craft messages, manage crises, conduct market research, and implement campaigns across channels. Anyone can do PR PR is often perceived as a field that anyone can excel in without formal training or expertise. But it’s much more than that.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Reputation Us

NOVEMBER 15, 2021

Willis Towers Watson participated along with its partners, including lead insurer Liberty Specialty Markets, and PoleCat, a data and analytics provider. Cyber-threat insurance : Cyber-threat insurance is the most common policy required by small businesses. Regular Training = Best Results.

Insurance 97

Insurance Insurance Exercises Reputation 97

Wadds Inc.

DECEMBER 1, 2023

A Government report published by the Department of Education aims to quantify the impact of AI on the UK job market. The Impact of AI on UK Jobs and Training assesses the exposure of different occupations, sectors, geographies, and qualifications to AI.

Publicity 52

Publicity Insurance Insurance Education 52

The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Initial Coin Offering (ICOs) will come to content marketing. We’re seeing advice for even small businesses to become content producers. Or start an in-house training program for your current team.

Trends 149

Trends Small Business Content Marketing Training 149

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Brad Phillips is the president of Phillips Media Relations , which specializes in media and presentation training. They’re Too Focused on Internal Structure.

Media Training 120

Media Training Media Training Interviews 120

wiredPRworks

JANUARY 3, 2018

What will be hot - or not - in 2018 marketing trends? In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. You'll learn the three key trends you need to track: influencer marketing, automation and PR. Register: online at [link]. at Social Media Week Berlin.

Trends 40

Trends Insurance Insurance Marketing 40

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? Join his free webinar on Sept.

Media Training 120

Media Training Media Training Small Business 120

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. PR professionals know this intuitively.

Brand 173

Brand Branding Storytelling Video 173

Deirdre Breakenridge

JUNE 13, 2016

Today, NISM works with training partners, companies, and individuals to build a community around social media education, training, community, and assessment. Typically marketing, communications, PR, advertising or related professionals would benefit from our certification process and our ongoing education programs.

Social Media 0

Social Media Education Media Training 0

PR for Anyone

OCTOBER 28, 2021

Most small business owners cannot afford a PR firm. And learn how to pitch the media and start incorporating that into your everyday marketing, because I know of no better way than to get hundreds of thousands, millions of people learning about your business. This is what I have been teaching for years.

Publicity 130

Publicity Pitching System Small Business 130

David PR Group

MARCH 19, 2020

Leo , who does sales training, sees opportunity in helping clients maximize sales productivity during “social distancing.”. Can you find the opportunity in this crisis for your business? For example, people are stuck behind their computers right now, so email becomes a better marketing tool. It’s a big question. –John.

Brand 79

Brand Branding Skype Web 79

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. He is the producer of The Rainmaking Podcast and has produced podcasts since 2009.

Strategy 52

Strategy Training Insurance Insurance 52

wiredPRworks

SEPTEMBER 21, 2017

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Feeling overwhelmed, confused or frustrated about the best way to market today? According to an AMA study, marketers’ top three least confident areas include: 33% Senior management sufficiently understands social and digital marketing.

Insurance 40

Insurance Insurance Marketing Conference 40

5W PR

OCTOBER 26, 2020

If a business cannot find these types of employees, the next best thing is to train the new employees, which is a great strategy for entry-level staff members. A business has to be ready to scale if it wants to drive, generate, capture, and nurture enough sales leads. Lead Generation. Popularity.

Viral 88

Viral Employee Small Business Data 88

Prohibition

FEBRUARY 18, 2021

The launch of LinkedIn Marketing Labs. In January, to help marketers harness the full potential of LinkedIn ads, the platform launched an online-learning centre called LinkedIn Marketing Labs. The latest social media updates to help social media marketers stay up to date. Facebook overhauls its privacy setting.

Social Media 118

Social Media Trends Media YouTube 118

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. That sounds like sage advice for companies in the business-to-business market with a long sales cycle.

Marketing 60

Marketing B2B Local Customer Service 60

Landis PR

OCTOBER 31, 2022

Originally founded by renowned Chef José Andrés in 2010 after a huge earthquake devastated Haiti, WCK is now first on the ground after a disaster, not only feeding communities with nourishing and delicious food but putting local chefs to work and training future chefs through its Food Producer Network.

Nonprofit 98

Nonprofit Local Community Small Business 98

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. How are you going to be more successful? What about services?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

PR for Anyone

SEPTEMBER 16, 2022

National Women’s Small Business Month. National Stamp Collecting Month. National Sudden Cardiac Arrest Awareness Month – October. National Toilet Tank Repair Month. National Window Covering Safety Month. National Work and Family Month. National Sudden Infant Death Syndrome Awareness Month. Organize Your Medical Information Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

ImPRessions - Crenshaw Communications

JUNE 11, 2018

What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation. The more we post about productivity software for small business, for example, the greater our authority becomes.

SEO 147

SEO B2B Google Guidelines 147

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

Stephen Waddington

MAY 17, 2020

Education Education and training - agile education providers will benefit from digital-led democratisation of education provision but it doesn’t replace the collegiate experience of creative thinking and problem solving. This is a shift that was already underway as a result of Brexit. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Travel Retail 118

wiredPRworks

JANUARY 3, 2020

Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Best for those who are in the market for a new position or want to optimize their profile and networks for maximum visibility, usually at the manager or director level.

LinkedIn 52

LinkedIn Engineering SEO Training 52

wiredPRworks

JANUARY 3, 2020

Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Best for those who are in the market for a new position or want to optimize their profile and networks for maximum visibility, usually at the manager or director level.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Ethical Voices

DECEMBER 18, 2023

When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. We agreed to do a market research project with them. So, you’re trying to train people over Zoom and Slack.

Ethics 105

Ethics Data Training Agency 105

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Access to a Vast Market.

Social Media 87

Social Media Media Mobile SEO 87

PR for Anyone

JUNE 23, 2021

I do this regularly when I speak and train and it’s eye opening. One fun trick is if you meet someone new at a meeting or a networking event, ask them to check you out and tell you the first thing that comes to mind. There are no hard feelings. It’s only to help you uplevel your game.It

Industry 130

Industry Social Media Google Training 130

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! They run great businesses. This playlist will provide you with videos to help take your genius and expertise to a place where you are now known in your industry.

YouTube 130

YouTube Video Industry How To 130

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. These are all questions for a qualified PR firm.

Company 136

Company Interviews Reputation Privacy 136

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. But storytelling… you know marketing used to be just kind of cut and paste.

Storytelling 130

Storytelling Media Video YouTube 130

Ethical Voices

APRIL 3, 2023

Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. I talk about training your ethical mind. That’s what I can’t train for.

Ethics 78

Ethics Privacy Data Financial 78

Waxing UnLyrical

DECEMBER 13, 2018

Even a few seconds will make a difference, and if you keep it up, you’ll train your brain to find stillness for more extended periods. Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses.

Strategy 70

Strategy Energy System Small Business 70