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PR Tips and Hacks for a Small Business

The Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Every small business owner is concerned about the bottom line.

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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a businessadvertising or publicity? Both are needed in business but which one is most valuable? 1 – publicity is free – advertising you pay for. #2 So, advertising versus publicity…which one do you think is worth more?

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Google’s Primer App – Quick Lessons on PR and Marketing

Shift Communications

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. Chel Wolverton.

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Reputation Risk Insurance: Exercise Your Protection

Reputation Us

Willis Towers Watson participated along with its partners, including lead insurer Liberty Specialty Markets, and PoleCat, a data and analytics provider. These are often related to the personal and advertising injury coverage portion of a policy. Regular Training = Best Results.

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7 Social Media Trends that came into play in January 2021

Prohibition

The launch of LinkedIn Marketing Labs. In January, to help marketers harness the full potential of LinkedIn ads, the platform launched an online-learning centre called LinkedIn Marketing Labs. The latest social media updates to help social media marketers stay up to date. Facebook overhauls its privacy setting.

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. But why publicity is so valuable?

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Social Media Education: Q&A with the CEO of the National Institute for Social Media (NISM)

Deirdre Breakenridge

Today, NISM works with training partners, companies, and individuals to build a community around social media education, training, community, and assessment. Typically marketing, communications, PR, advertising or related professionals would benefit from our certification process and our ongoing education programs.