Rock the Status Quo

NOVEMBER 12, 2014

Branch out of your client’s industry and consider other online vertical market applications. No matter what kind of product or service a client provides, there is always a way it can be connected to other markets. Let’s use the example of a luxury residential real estate client. Who buys expensive homes?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Stern + Associates

SEPTEMBER 21, 2023

With the rise of increasingly innovative technology, Ekblaw is able to expertly help leaders understand where to invest resources. Earth-based markets are going to have huge opportunities,” says Ekblaw, a member of the XPRIZE Space + Exploration Brain Trust.

Corporate 62

Corporate Real Estate Technology Healthcare 62

PRSay

OCTOBER 14, 2016

Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. Partnerships have obviously been a core component of marketing for decades. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. 23, 4:45–5:45 p.m.

Real Estate 60

Real Estate Leadership Conference Construction 60

PR for Anyone

JANUARY 5, 2022

A simple google search of “new laws in [state] 2022” gives you quite a few resources. Are you a real estate agent who can talk about how this helps people qualify for a higher mortgage? Because I live in Virginia, I’ll use Virginia as an example.

Pitching 130

Pitching Strategy Publicity Media 130

The Proactive Report

MAY 12, 2016

It’s no wonder then that visual content is the top marketing trend for 2016. VISUAL REAL ESTATE. Especially when you’re talking about marketing and digital PR. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels.

Real Estate 100

Real Estate Brand Branding Survey 100

Remote PR Jobs

SEPTEMBER 25, 2023

Your title is the most valuable real estate when selling your talk to a track organizer and prospective audience. Many conference organizers are mindful to not have a single vendor or company dominate a track. If lots of your colleagues were submitting to the same event, you may have been competing with each other.

Conference 100

Conference Writing How To Real Estate 100

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Not bad for promoting a webinar that covers complex marketing issues. No, seriously.

Advertising 110

Advertising Advertising Real Estate Travel 110

Cision

OCTOBER 24, 2015

Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors. Social media’s transparency is a major resource when it comes to spying on competitors. Social media has become a centerpiece for brands’ reputations.

Social Media 120

Social Media Real Estate Media How To 120

PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. As the global economy took hold, capital moved more freely around the world, creating market and labor opportunities for companies but disrupting domestic employees.

Employee 87

Employee Real Estate Video Internal 87

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Entertain, don’t sell. Mistake #2: You have poor form.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Doctor Spin

APRIL 6, 2023

The strategy is inspired by Derek Halpern, former blogger on marketing psychology at Social Triggers. Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? The superhero solution PR strategy is simple yet powerful.

Strategy 52

Strategy Real Estate Case Study System 52

Victorious PR

FEBRUARY 22, 2023

Our Authority Creator program is unlike any other course on the market. For those who sign up, their teams will be provided with all the tools, resources, and knowledge they will need to become the one-stop-shop for PR for their business. Our course will help you: Become the most known person in your niche.

Real Estate 52

Real Estate Course Pitching Education 52

Cision

FEBRUARY 13, 2017

So, what I’d like to share in this post is some useful features of the Google ecosystem that may make your job as a communications or marketing professional easier. How it can help communications and marketing professionals: Compared to many cloud storage apps, Drive offers a lot more storage for free. Google Voice. Google Docs.

Google 244

Google Mobile How To Skype 244

Sword and the Script

OCTOBER 16, 2018

It would sure be nice to buy a pound of marketing automation , turn it on, and then relax as highly qualified leads pour in. That my takeaway from this interview published today with a gentleman who has a history in marketing automation. Marketing automation isn’t an auto-pilot type function as most companies would like it to be.

Marketing 56

Marketing Real Estate Analytics Interviews 56

Cision

JULY 19, 2016

The world has gotten smaller with technology, so reaching far-off markets is much easier today. We also have partnerships with 136 real estate associations or organizations throughout the world. Relationships expand your reach, resources and opportunities. But the basics remain the same. Rapid Fire Round.

Real Estate 120

Real Estate Agriculture Local Technology 120

Ethical Voices

MARCH 28, 2022

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. Now, from my experience, PR often gets blended into an overall marketing department.

Ethics 52

Ethics Strategy Real Estate Local 52

OnePitch

NOVEMBER 17, 2022

Since [COMPANY] works with companies from world-wide enterprises to smaller businesses across real estate, insurance, telecom, construction, and media, [NAME] can speak to how LAANC has positively impacted both [COMPANY] and their clients. Thanks for the time! What makes a good subject line? .

Strategy 52

Strategy Real Estate Media Pitching 52

Shift Communications

NOVEMBER 21, 2014

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. It’s a tendency to throw Facebook under the bus because of poor quality content created by marketers.

Facebook 167

Facebook Real Estate Analytics Report 167

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. So how do marketers learn the ins and outs of multiple industries? Welcome to agency life. Read some more.

Industry 58

Industry Insurance Insurance Resources 58

Waxing UnLyrical

APRIL 11, 2019

It’s typically done by supporting specific organizations either financially, through time and resources, or both. For creative marketing agencies, CSR often takes the form of pro-bono services. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Shift Communications

SEPTEMBER 22, 2016

Human Resources-Public Relations (HR-PR) is something I rarely walk away from a meeting with a prospect or new SHIFT partner without bringing up. In its many iterations, HR-PR commands a good portion of business press; real estate. Some clients proactively ask for PR’s help building an employer brand. First, why?

Real Estate 60

Real Estate Employee Technology Resources 60

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Chances are you’re already executing a robust content marketing strategy (if not, let’s talk), so why is your brand’s newsroom populated only with press releases?

How To 48

How To Media Print Real Estate 48

Contently - Strategy

OCTOBER 4, 2018

” The user base is far more intergenerational than say, Instagram or Twitter, which means it’s prime real estate for content that recalls the reader’s “golden years,” whether you’re trying to connect with retirees over 65 or millennials recalling the ’90s. . ” Take IBM, for instance.

Brand 111

Brand Branding LinkedIn Instagram 111

Sword and the Script

SEPTEMBER 18, 2018

4) How does the vertical market that you are in, legal, impact your role in PR? We have publications, events and products in the financial services, property & casualty insurance, benefits, consulting and real estate industries, all of which have their different PR objectives and information that I can pitch.

Media Relations 68

Media Relations Media Insurance Insurance 68

Ethical Voices

JUNE 13, 2022

We work with lifestyle brands, and we’ve helped establish some of the biggest brands in the market. I also started an angel investment company, and we do a lot of work in the real estate space. When you’re running a company, certainly in PR or marketing, you have to think about that.

Ethics 52

Ethics Real Estate Agency Company 52

Shift Communications

JANUARY 28, 2015

It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As you mentioned, PR and marketing are constantly evolving nowadays. You’ve worked in training in everything from the real estate field to the PR and marketing industry now.

Agency 60

Agency Real Estate Creativity Training 60

PR Conversations

JULY 17, 2014

And when clients don’t really get PR (see above), instead treating it as an afterthought to marketing. They are vastly different markets and where everything is writ large compared to our small, beautiful environment where everyone knows everyone. What do you regard as the lowest depth of misery in PR?

Real Estate 71

Real Estate Local Government Internal 71

PR 20/20

AUGUST 23, 2018

Topic clusters aren't just a nice, clean way of organizing content that brings glee to the most Type A of marketers (me, for instance). As it turns out, the search engine giant has changed its algorithm to favor topic-based content , making pillar pages a requirement for content marketers who want to maintain a high SERP ranking.

Examples 28

Examples Healthcare SEO Internal 28

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach It’s challenging to really narrow down and figure out, okay, where am I going to invest my resources?

Data 78

Data Media Analytics Energy 78

Waxing UnLyrical

SEPTEMBER 11, 2018

Another key partner is human resources, because they have the responsibility for attracting, hiring, retaining and engaging your colleagues. It is true that in some professions these sorts of embellishments are almost expected, such as real estate listings which commonly euphemizes “tiny” as “cozy” or “quaint.”.

Communications 79

Communications Real Estate Ethics Guidelines 79