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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Not bad for promoting a webinar that covers complex marketing issues.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168
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Social Media Marketing for Complete Beginners

ReimaginePR

Here’s a handy social media marketing checklist. It’s called the cover photo, and most brands fail to fully optimize this real estate. In social media, it’s more important to build a relationship with your audience by defining yourself as a trusted and authoritative resource on your subject matter. Click To Tweet.

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Putting the “PR” in Partnership Relations

PRSay

Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. Partnerships have obviously been a core component of marketing for decades. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. 23, 4:45–5:45 p.m.

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The Superhero Solution PR Strategy

Doctor Spin

The strategy is inspired by Derek Halpern, former blogger on marketing psychology at Social Triggers. Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? The superhero solution PR strategy is simple yet powerful.

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11 Content Marketing Mistakes to Avoid

Cision

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Entertain, don’t sell. Mistake #2: You have poor form.

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Behind the Headlines With Lynda Fernandez

Cision

The world has gotten smaller with technology, so reaching far-off markets is much easier today. We also have partnerships with 136 real estate associations or organizations throughout the world. Relationships expand your reach, resources and opportunities. But the basics remain the same. Rapid Fire Round.