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Making It Plain… And Leaving It That Way

Waxing UnLyrical

Make it plain, and leave it alone: Thriving beats surviving any day. Find the balance that makes your message plain, and leave it that way. Lots of marketing communicators have something like that, but instead of riches, it’s words (so not like that at all, really). And we’re full of it.

Web 69
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Visual Content Trends for 2023

The Proactive Report

That applies to everything from your branding look and feel, all the way to seemingly insignificant things like an image that accompanies a blog post. The quick attention span of a generation seems to have been leveraged by these companies, and their algorithms are far more advanced, leaving other companies like Snapchat in the dust.

Trends 147
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Survey shows people follow brands on social media to stay informed about new products and services

Sword and the Script

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 125
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Get More From The Relationship With Your Press Release Provider

Cision

We really want to see your release succeed when it leaves our desk, with the hopes of making this a long-term (dare I say … exclusive?) We really want to see your release succeed when it leaves our desk, with the hopes of making this a long-term (dare I say … exclusive?) A desire to make you look good .

Training 185
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Unleashing the Power of Curated Mailers With an Experiential Marketing Agency

Konnect Agency

One is a plain box with a generic item inside. Which one leaves a lasting impression in your mind? These mailers are often sent to influencers, media outlets, and potential customers as a way for businesses to showcase their products that is both engaging and memorable. Imagine this: You receive two packages in the mail.

Agency 52
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Tech startups, Want to Go Big? Get PR Help, for the Love of God

Flack's Revenge

He wrote that you don’t need “pricey PR firms” because it is not “rocket science” I AM a PR pro, and find advice like this to be misguided, simplistic or just plain wrong, and even potentially harmful to young companies that are trying to figure out the best way to launch and build sales and brand.

Skype 266
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Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek

Bianchi Biz Blog

I manage of staff of six fantastic editors who produce enough great material to make every day to make my job look easy. But I’m proud of their work and my role in making sure the articles touched on the same theme without becoming repetitive. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 78