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Why Small Businesses Need a Media Database

Cision

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. Why Should Businesses Engage With Influencers?

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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. That day, I became a lead and one that converted the old fashioned way: retail foot traffic.

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Your Brand As Media

Journalistics

The earned-owned-paid slide in my presentations generated eyebrow raises, versus the eye rolls that are more common today. It’s the essence of the strategies behind American Express’ OpenForum , which provides news and information for small businesses on par with Inc. Think Local. or Entrepreneur magazine’s content.

Brand 52
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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility. ” What is it?

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Maxim Behar in the "Reasonably. Responsibly. Dialogically" series

Maxim Behar

Which is to say that they are not good in doing business, maybe they have tried, but did not last much, maybe they are not good at studying, they are not good at doing serious work, and they say: "Let's get into politics," and since the competition there is not that great, they make their way and unfortunately they succeed.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. This includes the big screen (movie theatres), the small screen, and radio broadcasts. China is credited with starting the world's first newspaper.

Ethics 52