The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. Negative reviews can hurt your brand’s reputation and turn away potential customers. This means that one of the first things potential customers will do is look up your business online.

Policies 97

Policies Construction Reputation Privacy 97

Reputation Us

SEPTEMBER 25, 2019

The media goes for “the story” in order to capture the attention of its readership. In the process, your credit union’s reputation may take an unfortunate hit. Here are five tips to consider pre- and post-incident, especially when it comes to addressing the media. A reputation audit is like having a full-body MRI.

Reputation 60

Reputation Publicity Crisis Media 60

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Branding 370

Branding Brand Media Measurement 370

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. More importantly for brand reputation, on-site protests or breaking news can shift the focus of discussion at a high-profile conference.

Media 294

Media Trade Shows Travel Interviews 294

Presspage

NOVEMBER 29, 2023

Unlocking innovation in Media Relations Elevating media and investor relations for PR and IR teams is one of the major missions for Presspage. We believe that standing out from the crowd is crucial when it comes to your relations with the media and your investors. And that was our issue with the old CRM.

System 78

System Software Technology Privacy 78

The Hoyt Organization

APRIL 23, 2024

For instance, if you are a non-profit focused on education for underprivileged children, partnering with a local business like a bookstore can help you amplify your message and gain more support for your cause. Build Relationships With Media Media relations are a critical aspect of public relations for nonprofits.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

Newsfile

NOVEMBER 28, 2023

By Melissa Strle As we near the year’s end, the spotlight turns to year-end filings – a vital aspect of investor relations and public relations. These filings are your company’s financial showcase and are crucial for maintaining a solid reputation. Influence your company’s reputation.

Financial 110

Financial Software System Data 110

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 99

Media Nonprofit Pitching Analytics 99

Deirdre Breakenridge

DECEMBER 18, 2018

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. Shayla is published on the Amherst Wire and has produced articles on various topics like local news on her WordPress blog.

Infographics 177

Infographics Internal International Journalism 177

Burrelles Fresh Ideas

AUGUST 2, 2023

The credibility and authority factors Broadcast media has traditionally been perceived as a reliable source of information. Established television and radio networks often have a long-standing reputation for journalistic integrity and editorial standards in an age where trust doesn’t come easy versus their digital media competitors.

Radio 75

Radio Television Media Local 75

Polaris

DECEMBER 11, 2014

I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. Mary’s class was exploring the topic by examining a deceptively simple case of inaccurate media coverage.

Apparel 123

Apparel Media Ethics Interviews 123

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. They can develop crisis communication plans, manage media relations, and help protect a brands reputation.

Agency 62

Agency Case Study How To Crisis 62

Sword and the Script

SEPTEMBER 18, 2018

It’s not part of reputation management for the business but for you. Not only is it a small, local organization in NJ, but I’ve realized how important supporting those with mental health and addictions really can be. The post Managing Media Relations for a Publisher; Off Script No.

Media Relations 69

Media Relations Media Insurance Insurance 69

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Even a well written release is unlikely to trigger significant media coverage, so it’s better used to get news in the public record or for timely disclosure of material information in business transactions. When it comes to media relations, timing is key. Media relations is a process that builds over time.

Energy 168

Energy Measurement Media Relations Local 168

PR in High Definition

DECEMBER 17, 2020

Responding in the wrong way, or not responding at all, can have a negative knock-on effect on the reputation of individuals and/or companies, so being prepared for communicating on issues will be a key consideration as we enter the new year. Move over media relations. Cancel culture continues on. s cancel saga continues.

Trends 71

Trends Reputation Course Media Relations 71

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

OCTOBER 24, 2023

But top media outlets may opt for more seasoned companies to feature. Consider starting with trade and local or regional media while you ramp things up with your business. The big placements you land are often the result of months or even years of effort building your reputation and media relationships.

Pitching 131

Pitching Newspapers Report Local 131

Reputation Us

DECEMBER 22, 2014

As a reminder, the LTPR Nonprofit Challenge is an annual initiative that awards 12 months of pro bono PR assistance to one deserving local charity. Luke-Dorf provides compassionate multidisciplinary treatment, supportive services and housing to low-income adults with mental illness. The Tigard-based nonprofit is the […].

Nonprofit 74

Nonprofit Local Reputation Media Relations 74

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. national, local, industry media) to ensure you’re the go-to company for relevant, timely information.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

Reputation Us

APRIL 17, 2019

In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. And, when you did, you never heard a bad word about her.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

Cision

JULY 20, 2016

What are the keys to media relations success? In order to be successful in media relations, you need to start by building trust and an authentic relationship with editors. PR is a small world so having a good reputation from the beginning of your career can help you succeed. Rapid Fire Round.

Leadership 120

Leadership Local Pitching Social Media 120

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. What is your secret to Public Relations and media relations success? We also host our annual National ¡Bravo!

Automotive 245

Automotive Resources Strategy Consumer 245

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. Media is a 24/7/365 endeavor, so any platform you choose should offer support around the clock as well. All-in-One Media Service.

Media 104

Media Radio Local Tools 104

Prohibition

AUGUST 29, 2023

When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions. This can include collaborations with local farms, beverage companies, or dessert makers. Food PR also helps to build credibility and trust.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Stuart Bruce

NOVEMBER 27, 2015

In-house PR people within companies – the regional and local operations of multi-nationals and big indigenous companies. Local independent PR agencies, some of which operate across several African markets. In terms of practice areas it is even broader.

Mobile 60

Mobile Public Affairs Government Local 60

Burrelles Fresh Ideas

MAY 23, 2023

Reputation management: PR helps manage the reputation of travel brands, including hotels, airlines, and tour operators. Leveraging media relations: PR professionals can establish relationships with journalists, travel bloggers, and influencers, pitching stories and experiences related to travel destinations or specific travel products.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. I started working for them the day the news became a front page local story and a national business story. What are the keys to maintaining a positive brand reputation?

Social Media 120

Social Media Reputation Crisis Media Training 120

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations.

Report 172

Report Local Media Pitching 172

Reputation Us

JANUARY 13, 2016

looks at organizational issues preventing good communication, opportunities for media coverage or lack thereof, quantifiable survey data to really understand your public reputation, and opportunities to positively engage the public through partnership, social media and/or other platforms. Step #3: Develop a communications plan.

Communications 60

Communications Crisis Reputation Local 60

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

5W PR

MARCH 27, 2017

While other smaller industries might spread the word via bulletins or local conventions, these methods fall short when it comes to electronics. Reputation. PR is also responsible for upholding community relations and standards. The best way to spread information is through repeated PR. Future electronics sales are on the line.

Consumer 102

Consumer Reputation System Community 102

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. You can get a copy of the full report here: 2018 State of the Media.

Survey 102

Survey Report Media B2B 102

Critical Mention

NOVEMBER 22, 2019

As previously mentioned, earned media comes in different forms. Either way, it is important to take advantage of these media opportunities. Good or bad, every mention is an opportunity to shape your brand’s reputation. Always know who’s talking about your brand with real-time media monitoring.

Radio 104

Radio Media Newspapers Sports 104

Doctor Spin

DECEMBER 22, 2023

The story contributed significantly to Cooper’s emerging reputation as a shocking and controversial performer. It solidified his image in the world of rock and roll and marked a turning point in his career, garnering significant media coverage and public attention. This occurred during a concert in 1982 in Des Moines, Iowa.

Wikipedia 52

Wikipedia Reddit Local eBook 52