Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. More importantly for brand reputation, on-site protests or breaking news can shift the focus of discussion at a high-profile conference.

Media 294

Media Trade Shows Travel Interviews 294

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. national, local, industry media) to ensure you’re the go-to company for relevant, timely information.

Publicity 60

Publicity Wikipedia Nonprofit Training 60

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 116

Communications Case Study Training Reputation 116

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. I started working for them the day the news became a front page local story and a national business story. What are the keys to maintaining a positive brand reputation?

Social Media 120

Social Media Reputation Crisis Media Training 120

Rock the Status Quo

DECEMBER 11, 2014

If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) Your relationship with the media is crucial for future stories and they won’t forget how you jumped through hoops to help them with their story.”

Interviews 174

Interviews Real Estate Media Pitching 174

Reputation Us

JANUARY 13, 2016

looks at organizational issues preventing good communication, opportunities for media coverage or lack thereof, quantifiable survey data to really understand your public reputation, and opportunities to positively engage the public through partnership, social media and/or other platforms. Step #3: Develop a communications plan.

Communications 60

Communications Crisis Reputation Local 60