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Higher Ed's Big Gamble on Sports Betting

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For centuries, universities have been places where students study philosophy and sharpen professional skills. So why are some universities encouraging their own students to try sports betting?

Sports 98
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Fitness Marketing For Springtime

5W PR

Many incorporate fitness marketing strategies to achieve this goal. Debunking some fitness marketing myths Fitness marketing has many myths circulating that need to be addressed before any further discussion. Fitness marketing isn’t only about selling popular products or extreme workouts either.

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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 129
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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

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Best Practices in Global Comms: A Conversation With PRCAI CEO Deeptie Sethi

PRSay

Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent? How much flexibility do local teams have? Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 133
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Entertainment & Sports Section New Member Spotlight

PRSay

What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. Using local resources is huge. We have people in-market who are talking about us. Now we have this other market that’s vying for us to come back, and it grows from there and it spreads.

Sports 68
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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

To say Michael Veley embodies sports is an understatement. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world? Passion and an insatiable appetite for sports; 2. By Robin Gelfenbien.

Sports 60