How 4 sports organizations handled PR issues

PR Daily

Three sports, four public relations snags. After conversations with the Orioles and local officials, we believe that these decisions are in the best interests of fan safety and the deployment of City resources,” commissioner Rob Manfred said in the statement. Here’s how the National Football League and teams from Major League Baseball and the National Basketball Association are handling criticism and potential reputational crises: Alex Rodriguez's 660th home run.

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Black Friday shoppers go mobile—and local

PR Daily

turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping search interest (searches that contained “near me,” hours and stores) of any states in the nation. To entice a new audience—Costco members—GM execs pitched them an exclusive Black Friday offer: GM this week began offering markdowns on the Chevrolet Corvette sports car through retailer Costco Wholesale Corp.'s

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How important is local TV to your media relations plan?

PR Daily

The dominant role of local TV was one of the most significant takeaways from three-city study of local news conducted by Pew Research Center and financed by the John S. The study examined local news climates in three U.S. One of the key findings was that local TV news grabbed the biggest audience share among all types of news media. Nonetheless, local TV news does wield influence.

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Entertainment & Sports Section New Member Spotlight


What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. Using local resources is huge. Mikolich is the Founder of npm | pr ( ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair. PR Specialization interview public relations Sport UFCIsabelle McLemore – Senior Director, Global Corporate Communications, UFC.

When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan


Rocking the airways and news channels from all of the local media outlets in Miami to ESPN Sports Center and every outlet in between, stories spread like wildfire on September 25 th about the tragic death of the Miami Marlins’ 24-year-old pitcher Jose Fernandez with an outpouring of messages and mourning on twitter from fellow MLB players, sports reporters, the MLB and MLBPA (Major League Baseball Players Association), fans and even those who never ever knew Fernandez (including myself).

Hospital branding finds fertile ground with sports teams and arenas

PR Daily

Professional sports franchises across the U.S. have been forming creative partnerships with local hospitals that have far-reaching effects on health and wellness. For example, officials from the New Jersey Devils and Prudential Center announced Barnabas Health as the “Official Health Care Partner” of the hockey team and the sports and entertainment arena in Newark. Children’s Mercy Hospital and Sporting Kansas City, a major league soccer squad.

PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson


As Rio 2016 gets closer with each week, we are taking an in-depth look from the sports PR perspective with Octagon Olympic and Action Sports’ Director of Strategic Communications, Drew Johnson, at what PR professionals are experiencing leading up to Rio 2016, the unique opportunities an Olympic year has to offer in news coverage along with its challenges and what we are competing with in addition to a few helpful pitching tips to keep in mind. First, all PR starts local.

NCAA says locales with discriminatory laws can’t host major events

PR Daily

Faced with increasing pressure to repeal controversial legislation, North Carolina’s sports-hosting privileges hang in the balance. In order for cities to even qualify to host these major sporting events, they must now have commonsense, LGBT-inclusive non-discrimination protections.

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4 PR Lessons From the Houston Astros Cheating Scandal


Now celebrating its 30 th year, Solomon Turner PR works with clients on a national and local basis helping businesses maximize their brand impact. Thought Leadership Crisis Communications Media Relations press conferences sportsA significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis.

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Be a PR Game Changer: Lessons Learned From the Sidelines of the NBA


International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way. However, remember the value of local programs that can offer smaller marketing budget investment and can be more impactful in communicating your product qualities more personally. Entertainment and Sports PR Training basketball communications strategy marketing NBA

Q&A with Bryan Harris, COO, of Taylor


For the first 15 years, I managed a wide variety of accounts for leading consumer brands and organizations in the sports and lifestyle space. I was on the ground supporting sponsorship activations at marquee sporting events around the world, including the FIFA World Cup, UEFA European Championships, Olympic Games, U.S. How has the growth of social media changed the way in which those in sports break news? PR Specialization media public relations Social Media sports

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Athletes’ endorsements may carry more risk than reward

PR Daily

NFL star Antonio Brown is the most recent celebrity endorser athlete accused of “unsportsmanlike conduct,” as is reported in a Sports Illustrated article. There are obvious reasons to avoid using sports stars as publicity generators: Prowess on the sports fields cannot prevent past or present misbehavior from being reported on. Most of the time the story will say something like, “So and So is a spokesperson for the XYZ Company,” and then delve into things sports.

Why brand managers must embrace nostalgia during this crisis

PR Daily

At the same time, our entertainers and sports stars remain sidelined with few opportunities to share their unique talents and points of view. A perfect starting point is the sports industry. Networks like ESPN, NFL Network, and local sports stations are replaying old games on a loop right now. When you can’t make new content, it’s time to revisit the creations of yesteryear. Here are some ways to make what was old new again.

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Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

Tyneside Council has seconded eight staff to help with demand at our local Bay Foodbank in North Shields , Newcastle. Please support seek out and support your local organisation. Social activities, sport, and dating are no go. Purpose washing has been called out loudly on social media, likewise organisations such as Sports Direct and Wetherspoons which expected staff to work in defiance of the Government’s stay at home order.

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A new term for professional communicators

Stephen Waddington

This includes the culture, events, hospitality, and sports. The next four months are likely to be as chaotic as the last eight. Here are some of the issues that need to be front of mind as we head towards 2021.

Depressed and depressing: the state of UK news media

Stephen Waddington

The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research. It followed a Department for Digital, Culture, Media and Sport (DCMS) Select Committee report published in February that called out Facebook for failing to tackle fake news. There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. The UK is suffering from news fatigue.

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Zeroing in on the right influencers in a crowded marketplace


AKA Media faced a similar challenge when looking to promote its client’s event, All-American Soap Box Derby Championship Race , amidst a busy summer sports season. AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters. For example, the AKA Media team tailored its outreach to local reporters by including a race participant’s name from that specific region in the headline.

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How Does a PR Newswire for Journalists Benefit the World?

PR Fuel

You can also edit your newswire preferences by locality. Local news is one of the most popular forms of news consumption to this day, so getting all the local news you can possibly cover is a great way to draw more eyes to your organization.

COVID-19 opportunities: Where is the money?

Stephen Waddington

Culture, entertainment, and sport need a hard reset. The UK’s 38 Local Enterprise Partnerships have been tasked with creating local industrial strategies. You need to work hard to find opportunities in a recession, but innovative agencies will always sniff them out.

7 Tips for Picking the Right PR Media Database

Critical Mention

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

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Growing out of lockdown: how to scale an agency

Stephen Waddington

Exercise, hospitality, high street retail, travel, tourism, and sport have all been dealt a brutal blow. In my next post I’ll look a growing areas of the economy namely construction, COVID-19 resilience and the focus of local and national industrial strategies. COVID-19 is an opportunity for assertive agencies to scale and grow. Lean into the recovery with confidence. Good luck.

5 Brilliant Brand PR Stunts And Why They Worked

ImPRessions - Crenshaw Communications

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. What separates this sports challenge from others is the company’s attitude – it adopted a “go big or go home” mindset and embraced the payout instead of finding a loophole out of it. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven?

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Facebook ads are out, hand-picked events are in

PR Daily

Here’s more from Facebook: Featured events are lists created by a team at Facebook that show fun local things happening in specific cities. Events on these lists are drawn from art, entertainment, family, festival, fitness, food and drink, learning, community, music and sports events, and we try to find events that appeal to a wide audience. Pretty good, if Facebook’s curators dub it “fun” or “local.” On a local level.

Ask the Twitter expert

Axia PR

Instagram took your spot as third, with YouTube as second and Facebook as the most popular social media site), Twitter is a place to find sports updates, local and national news and what’s happening with your family, friends, favorite celebrities and brands. A Q&A with a social media expert. F or the “unsocial,” Twitter is a social media platform where users post tweets: messages that must be less than 140 characters. As the fourth most popular social media site (Sorry, Twitter.

PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

Leverage the local angle. Local hoteliers and restaurants offering tourist specials saw media coverage like never before. Airbnb benefitted locally and nationally in stories touting the huge lodging need in unlikely places. The local coverage has also featured the expected human interest stories that small towns often serve up, like this one about Albany, Oregon’s citizenry coming to the rescue of a couple with a mistaken hotel cancellation.

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30 jobs in the PR and marketing world

PR Daily

The most exciting two minutes in sports” takes place this weekend. One notable, non-sports staple of the historic event is the attendees’ garb. The bourbon-based drink is a favorite for fans both in the stands and watching at home or their local watering hole. Break out your fancy chapeau, and pour yourself a minty bourbon delight; Derby Day is approaching. This week’s featured position is for the parent company of the famous event.

Crisis lessons from MLB and the Astros

PR Daily

However, his words sparked outrage from many MLB players and even from iconic athletes in other sports. Listen I know I don’t play baseball but I am in Sports and I know if someone cheated me out of winning the title and I found out about it I would be F*^king irate! Literally the ball( ) is in your court(or should I say field) and you need to fix this for the sake of Sports! For the news media, one-on-one interviews with local and national media are critical,” she continues.

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Facebook rolls out verified business pages

PR Daily

This week, the social giant started adding verified badges to certain local businesses’ pages. explained how the badges work: The badges come in the form of gray check marks — to differentiate them from the blue checks displayed on verified Pages for celebrities, public figures, sports teams and other media and entertainment organizations — and are available for businesses with a physical location in the US, Canada, Great Britain, Australia and New Zealand.

Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

" @AgentNicoleLynn speaks to @MJAcostaTV , @ShaneikaDabney & @judybattista about how men can combat sexism and sexual harassment in sports.

The Top 50 Baseball Influencers


Baseball fans everywhere will be tuning in tonight to witness the culmination of one of the most exciting – and emotional – championships in sports history. For instance, the analysis uncovered baseball team followers are certified news junkies, with a greater likelihood than the average Twitter user to follow local, international and national news. Jesse Spector, Sporting News – @jessespector. Chris Cwik, Yahoo Sports – @chris_cwik.

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Celebrating our 2019 highlights

Action PR

Here we celebrated the collaboration between our clients Everyone Active and MoreYoga by creating an ‘Ascent & Asana’ event, where people were invited to Westway Sports & Fitness centre to enjoy an hour of wall climbing followed by an hour of yoga. We were delighted to help our spinal cord rehabilitation client Neurokinex host Bristol’s inaugural Sport4All inclusive family sports day at the Centre for Sport, UWE Bristol on June 2.

AI and Content Writing: How to Adapt to the Future

B2B PR Sense

For example, The Washington Post has used AI to sift examine sports scores and create articles that summarize local games, as well as post updates to Twitter about those games. Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. But that's all human error -- unavoidable, right? Well, the recent evolution of AI has given us reason to think again.

Holding out for a hero

Stephen Waddington

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. Celebrities, sports stars, politicians, comedians, pop stars, royalty, broadcast journalists and other influencers all promoted and engaged with Captain Tom, significantly contributing to the success of this campaign. The story is linear – an idea to raise some money from friends and family grew in ambition to include the local community.

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Recap Part I: #PRStudChat Discusses PR Education & Learning

PR Expanded

Whereas some schools do not have the luxury to offer students a wide range of electives, some other schools offered Communication Law, Social Media, Corporate Social Responsibility, (Advanced) Public Speaking, Programming, (Digital) Graphics/Production, Fundraising and Nonprofit Management, Professionalism, Sports and Entertainment, Tourism and Hospitality, and Health PR. A Guest Post By Ai Zhang, Professor, Stockton University. “To

Restart Your Engines in Indianapolis


Known as the racing capital of the world and host of an additional 400 national and international sporting events over the past 30 years, Indianapolis has established its reputation as a major sports and event destination. Foyt’s wine collection paired with local meats and cheeses at his new Foyt Wine Vault. Vibrant neighborhoods, local coffee shops, award-winning chefs, world-class museums, boutique shops, and eclectic evening entertainment are all just steps away.

Seattle: The Emerald City of Technology


Seattle has not only unfolded as a hotbed of technology, but also a menagerie of restaurants, sports, craft brews, hipsters, outdoor adventure, Bay Area transplants and massive real estate development. Not to mention the role of local venture capital from leading firms like Madrona Venture Group who are funding the local apex as well as an influx of new innovation from established companies like Qumulo to newer tech upstarts like IOpipe.

International Women’s Day: a time to celebrate, but also #PressforProgress


Vans and its look into the world of Indian female skateboarding, with Girls Skate India , teaching newcomers how to skate in Bangalore and aiming to break down the sport’s gender stereotypes. Many of these examples demonstrate the power of a think global, act local methodology. This year International Women’s Day (IWD) is even more poignant in the UK, with 2018 marking the 100 th anniversary of British women winning the right to vote.

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Why Earned Media is More Important Than Ever

Critical Mention

News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic.

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Bud Light revisits the Victory Fridge

PR Daily

As the largest beer brand in America, we think it’s important to connect with consumers on a local level, and one of the best ways we do that is through sports,” he says. Bud Light also wanted to bring in partners to help promote the event, teaming up with a local celebrity, WWE superstar “The Miz.”. Our ad featuring the Miz will be on local TV in Cleveland and actually was played in the stadium during [a] Browns’ preseason game.”.

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Coronavirus and Communications: We’re Here to Help


Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information. Helping clients arrange introductory or relationship building interviews with beat reporters who are currently stuck with little news to cover (such as reporters solely focused on entertainment or sports). The current COVID-19 pandemic is an unprecedented disruption to modern life.