Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. What advice do you have for PR people that want to pitch you? What advice do you have for PR people that want to pitch you?

Meeting 95

Meeting Automotive Media Journalism 95

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. What advice do you have for PR people that want to pitch you?

Meeting 72

Meeting Automotive Engineering Journalism 72

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. However, he’s removed any mention of SocialChorus from his LinkedIn profile. Notified (formerly Intrado).

Software 156

Software Tools Print Technology 156

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Must-haves of the effective PR event.

Pitching 185

Pitching Survey Video Examples 185

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

MAY 16, 2022

After 11 years at a publication focused on the design of heavy-duty equipment, I have recently moved to the publication Power & Motion. Since technology is the main focus for my publication, obviously any new technology is going to be of interest. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Media Engineering Journalism 74

PRSay

NOVEMBER 12, 2019

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies.

Writing 100

Writing How To Print Corporate 100

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. Harder than you think, if you want editors to consider your content for publication. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

OCTOBER 25, 2022

It’s expanded to include public affairs and government relations as the norm.”. From print to digital. Managing LinkedIn for executives. Much more posts on social and creating thought-leader pieces for LinkedIn.”. Public engagement opportunities were thwarted by COVID. Harder to pitch. More channels.

Communications 124

Communications Crisis Internal International 124

PR Insiders

MAY 7, 2021

The ROI of publicity isn’t as instant or as cut-and-dried as advertising. If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. Case closed. PR doesn’t work that way. . Quantity, quality and Google Analytics.

Data 78

Data Newspapers Analytics Measurement 78

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Consider looking at your communications and public relations counselors this same way. Why are you approaching this as (a pitch, a news release, a social media post, etc.) instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

Bianchi Biz Blog

JULY 25, 2022

We are a business-to-business fleet publication and part of the Bobit group. I was named research editor, focusing on research for several Bobit fleet publications and worked my way up through the editorial ranks to become lead editor of Work Truck. What advice do you have for PR people that want to pitch you? Keep it relevant!

Meeting 93

Meeting Media Journalism Education 93

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. Finish this sentence: If I am not reporting, I am… keeping up with paperwork (barely), reading the news, sifting through the dreck on LinkedIn and Twitter in search of the rare nuggets of useful information.

Meeting 81

Meeting Media Travel Interviews 81

Cision

APRIL 4, 2017

And journalists’ desire to have communications professionals research their media outlets before pitching ranked at the top of the list for ways to improve your relationship. You can quickly read their Twitter stream, join their Facebook page, check out their content on LinkedIn, YouTube, Google+, Pinterest, SoundCloud and many more.

Communications 120

Communications Pinterest Print YouTube 120

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. See this recent Jason DeRusha (anchor at WCCO-TV here in MSP) comment on my LinkedIn post on this same topic a few weeks ago for proof. My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The PR team should be constantly generating ideas for articles to pitch to journalists. If you’re a company founder, you have expertise that others don’t. Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

SEPTEMBER 8, 2020

Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 96

Survey Industry Leadership Study 96

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to. Any pet peeves with PR people?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Konnect Agency

OCTOBER 2, 2019

You or your public relations agency has worked hard to pitch, secure and finalize a story and now it’s live. Take the earned media coverage and share it with your followers across all social media platforms including Facebook, Twitter, Instagram, LinkedIn, and Google+. Here’s how to make this happen: Utilize Social Media.

Instagram 71

Instagram LinkedIn Social Media Agency 71

Bianchi Biz Blog

SEPTEMBER 7, 2021

We are in the early stages of humans evolving from physical to digital creatures and no one knows how it will play out, but the spectrum of outcomes ranges from Skynet (from The Terminator ) taking over to Star Trek , where AI and 3D printing usher in a flourishing utopia. What advice do you have for PR people that want to pitch you?

Meeting 90

Meeting Transportation Media Journalism 90

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. 2017 PR Takeaways. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

NOVEMBER 20, 2018

The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” Indeed, a few posts from this site have been syndicated to trade publications like Ragan and PR Daily. 4) Pitch your content for a roundup. On and on the lists go….

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Cision acquires Factmata “Cision has acquired Factmata, a social and news media monitoring startup,” according to BusinessCloud , a UK-based tech publication. as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

AUGUST 1, 2023

Through our private cloud tenant, we ensure that all non-public information used during the drafting process is kept secure.” ( Source ) Muck Rack. First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” It will create an executive biography based on a LinkedIn profile.

Software 123

Software Pitching Ethics Privacy 123

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Collaborate with CSR and public relations (PR) experts to review the content and claims, ensuring accuracy and identifying any potential risks associated with the social media post. People aren’t interested in constant sales pitches. Connect with Tim on LinkedIn. Emphasis on Brand Authenticity. Limit Salesy Approaches.

Social Media 87

Social Media Media Mobile SEO 87

Waxing UnLyrical

JULY 3, 2013

If you spoke at a party the way most businesses speak to the public, no one would know who you were after you left. The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches.

Marketing 100

Marketing SEO Writing Engineering 100

Beyond PR

APRIL 4, 2017

And journalists’ desire to have communications professionals research their media outlets before pitching ranked at the top of the list for ways to improve your relationship. You can quickly read their Twitter stream, join their Facebook page, check out their content on LinkedIn, YouTube, Google+, Pinterest, SoundCloud and many more.

Communications 57

Communications Pinterest Print YouTube 57

Waxing UnLyrical

MAY 6, 2016

Here’s a pitch I got not that long ago: As you can tell, there were lots of things that rubbed me the wrong way. The idiot PR people who put this together have no clue as to what makes me tick, which is one of the Biggest Pitching Sins EVER ; and. This is the kind of pitch that gives PR people a bad name. More deets here.

Pitching 40

Pitching Training Banking Sports 40

MaccaPR

JULY 8, 2015

You served as, according to your LinkedIn profile , Ventura‘s “speechwriter, ghost writer, publicist, photographer and a spokesperson." Working with Ventura also taught me about the news business – the information that we in the public receive is only a fraction of the reality that’s actually happening.

Interviews 48

Interviews Radio Journalism Newspapers 48

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Take survey results and post to Twitter and LinkedIn.

Pitching 136

Pitching Print Survey Local 136

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. This is how we got ourselves a short publication in Virgin.com and this one had to happen really fast. They are very responsive on Twitter and LinkedIn and unlike bloggers who only ‘’heart ‘’ tweets, business and marketing-orientated journalists tweet back are much more to the point.

Fashion 48

Fashion Pitching Tools Resources 48

Rock the Status Quo

MARCH 30, 2015

Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could allow website-based comments to show up on a Facebook story. Then, it shows up in the print issue the next morning? Social Media'

Facebook 100

Facebook Customer Service YouTube Crisis Management 100