Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK OK, so I’m biased.)

Company 113

Company Publicity Leadership Pitching 113

Sword and the Script

MAY 2, 2023

Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. Short pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more. We might be all AI-ed out.

Pitching 122

Pitching Study Technology Report 122

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. Also good for career PR pros looking to uplevel their knowledge.

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Publicity Small Business Trends Leadership 127

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 167

Technology Publicity Software Pitching 167

5W PR

MAY 31, 2023

Public relations is a fascinating and diverse field that revolves around managing a company’s reputation, building relationships with its stakeholders, and communicating with the media. Researching the Field Before a person can start pursuing a public relations career, it’s essential to research the industry.

Publicity 88

Publicity How To Social Media Trends 88

PR for Anyone

OCTOBER 15, 2020

Building relationships with the media is the basics of PR… let’s call it Public Relations 101. You pitch, consistently, and you land media. I responded to a pitch. Then I connected with her on Linkedin. I continued to pitch and also follow her on social media and comment and share her posts.

Publicity 100

Publicity Pitching Small Business LinkedIn 100

Doctor Spin

MARCH 1, 2024

Where can you find entry-level public relations jobs? If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds. Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Public affairs firms.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Solo PR Pro

OCTOBER 26, 2021

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? When Jered and his team first launched OnePitch in 2017, it was set up as a kind of “reverse HARO” where journalists could opt in to receive regular pitches.

Pitching 111

Pitching Twitter Tools Community 111

Stephen Waddington

AUGUST 13, 2018

LinkedIn is a platform for building professional relationships. LinkedIn is a good start point. A LinkedIn profile is a great basis for new professional relationships. Select Edit your public profile and ensure that the visibility is set to public. This is the elevator pitch for your LinkedIn profile.

LinkedIn 115

LinkedIn How To Privacy Google 115

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert.

Agency 98

Agency Publicity Marketing Banking 98

ImPRessions - Crenshaw Communications

APRIL 14, 2022

We all have “master” media lists for different verticals but as any good media master knows, journalists and reporters move around, frequently changing publications or beats. It helps to have contact that you can pitch informally and know you will get a response – either a yes or a pass. Media lists . Check in with reporters.

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Pitching LinkedIn Twitter Social Media 296

Cision

JANUARY 27, 2016

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It starts long before the pitch. If you already read industry publications, pay attention to the byline to find out who’s writing the content you’re reading. You research them.

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Pitching Writing Social Media Industry 120

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 88

Pitching Report Software Survey 88

Prohibition

AUGUST 16, 2023

Emphasising the significance of a news angle, the value of a good PR pitch, and even something as minor as visual assets play a pivotal role in how a story makes the cover. Professionals can make a habit of making content overly personal on LinkedIn. Will those who post overly personal content see a loss in engagement?

Print 62

Print Publicity Media LinkedIn 62

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. The findings or data from a white paper can also be pitched out to the media. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun.

Case Study 390

Case Study B2B Study Interviews 390

Cision

NOVEMBER 11, 2015

You won’t get there unless you learn how to pitch journalists with your story. Consider publications like steps. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. Connect on LinkedIn. Get to Know the Players.

Pitching 120

Pitching Newspapers Writing Local 120

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Be flexible in your pitch.

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Pitching Radio Newspapers Print 150

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. .

Media 333

Media Pitching Report B2B 333

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The top PR challenges during the Coronavirus What has challenged public relations the most during the Coronavirus?

Study 131

Study Publicity Survey Internal 131

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. At the same time, every PR plan should include another type of media – relevant trade publications. Pitching trade press can be easier than getting a story in a large media outlet.

B2B 319

B2B Company SMB Automotive 319

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. Don’t stalk them on Facebook, but Twitter, things like that, LinkedIn. Comment when relevant.

Television 221

Television Pitching Interviews Radio 221

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . Several years ago, I attended a conference that was geared to both reporters and public relations professionals. Personalize pitches to each reporter/editor. .

Media Relations 52

Media Relations Publicity Sports Media 52

Sword and the Script

APRIL 21, 2020

Find public relations jobs by looking in professional associations, trade publications and recruiters that specialize in PR; here’s a list. Ned also offers a one-paragraph pitch – this is a chance to pitch yourself one paragraph in the newsletter. Here’s a list of those publications with dedicated career sites.

Publicity 103

Publicity Communications Local Resources 103

Sword and the Script

OCTOBER 24, 2023

If you pitch something to a reporter and they bite? You are sending the right pitches Too sale-sy, too long, irrelevant, poor subject line, bad timing, not differentiated enough….there there are so many reasons a pitch doesn’t land. there are so many reasons a pitch doesn’t land. why weren’t we included?”

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Pitching Newspapers Report Local 127

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 122

Technology Publicity Software Print 122

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it?

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Writing How To Interviews Pitching 130

Prakkypedia

OCTOBER 4, 2016

It’s a good public relations device to build your profile and help you reach out to potential clients, customers or partners, and share your expertise or point of view. Announce your speaking engagement on your social media channels: LinkedIn, Twitter, your blog and so on. You’ve got a speaking gig? Congratulations.

Publicity 99

Publicity Film LinkedIn Pitching 99

Buzzstream

JULY 29, 2020

At the least—some journalists who excel with engagement and reach receive far more pitches from PR pros than that. . It’s clear she places a high value on education, being a linkedin instructor, podcaster, and founder of #PRStudChat. The post The 3 Traits Public Relations Professionals Need to Succeed appeared first on BuzzStream.

Publicity 119

Publicity Digital PR Creativity Education 119

Wadds Inc.

APRIL 17, 2024

A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. Renewal will be crowdsourced from across the public relations industry and we’d welcome your contribution. If you are interested in contributing, please complete this form or contact me via LinkedIn.

Public Affairs 69

Public Affairs Policies eBook Healthcare 69

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. No longer a matter of choice.

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Pitching Twitter Social Media Agency 88

Wadds Inc.

AUGUST 15, 2023

We’re revisiting #PRstack to create a guide to AI tools in public relations. It is launching a crowdsourced AI #PRstack guide to the public relations market. This is a not-for-profit community project to promote best practice and knowledge of AI tools in public relations. It’s an unhealthy situation.

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Tools Community Energy Print 98

Remote PR Jobs

JANUARY 31, 2022

” it’s important to remember that anyone that wants to be quoted does think they indeed are an expert and have valuable things to say to the audience(s) of their target publications. They know a simple mention or a quote from a popular blog or publication can help companies get a lot of attention from customers and other media.

Insurance 130

Insurance Insurance Pitching LinkedIn 130

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Or offer to take a stab at first drafts of bylines, press releases, or pitches. It may be a good time to ramp up your Twitter or LinkedIn activity or start sharing media coverage or company news. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. What’s your social media elevator pitch? Margaret DeJesus : Margaret DeJesus, M.S.,

Social Media 150

Social Media Pitching How To Media 150

PRSay

APRIL 25, 2024

For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. LinkedIn has a huge number of courses and certifications. Engage with peers on professional social media platforms like LinkedIn. You can pitch your ideas to podcasts and conferences.

Strategy 78

Strategy Brand Branding Leadership 78

Sword and the Script

SEPTEMBER 28, 2022

Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. I’m not here to bash advertising or LinkedIn. In other words, pitch a story , not a product. will click it.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

PRSay

MARCH 29, 2023

Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. You can watch the playback of the conversation on LinkedIn.

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Pitching LinkedIn Technology Engineering 72