Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

Solo PR Pro

OCTOBER 26, 2021

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? How can you build stronger relationships with your media contacts when both you and they are juggling so many projects? What journalists want — straight from the source.

Pitching 111

Pitching Twitter Tools Community 111

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. PRophet employs about 10 people at this time according to the company’s LinkedIn page and website.

Software 85

Software Media Relations Pitching Media 85

Bad Pitch Blog

APRIL 2, 2014

LinkedIn has evolved from an online resume database to a social network, ad network and publishing platform. And in doing so, its potential as a media relations tool has increased exponentially. As members since back in the day , we''ve always been fans of LinkedIn. and "The Bad Pitch blog pwns. It''s pure heresy.

LinkedIn 80

LinkedIn Pitching Resources Web 80

ImPRessions - Crenshaw Communications

JUNE 30, 2021

But for familiar media contacts, knowing their interests and thoughts on major topics can expedite media opportunities. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch. Interact on social media.

Media 333

Media Pitching Report B2B 333

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 105

Report Publicity Marketing Pitching 105

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Pitch early–literally!

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. Reporters review business social media profiles. What can PR do about it?

Survey 75

Survey Media Relations Report Media 75

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 88

Pitching Report Software Survey 88

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. Or offer to take a stab at first drafts of bylines, press releases, or pitches. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01

B2B 88

B2B Marketing LinkedIn Content Marketing 88

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Pay attention to top users and keep them engaged on these social media platforms. Beyond words: adding multimedia to story pitches. As media relations professionals, the least we can do is ease their burden.

Trends 124

Trends Pitching Twitter Nonprofit 124

Sword and the Script

OCTOBER 24, 2023

If a media outlet is in need of a story source, they are probably on deadline and those who respond first have the advantage. If you pitch something to a reporter and they bite? You are sending the right pitches Too sale-sy, too long, irrelevant, poor subject line, bad timing, not differentiated enough….there

Pitching 127

Pitching Newspapers Report Local 127

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. But a good pitch starts with finding the right reporters. Social Media. Today’s reporters are social savvy, so the ones you want to reach may be active on Twitter, Facebook or LinkedIn (or all of these).

Report 120

Report Pitching Trade Shows Newspapers 120

Sword and the Script

JULY 11, 2023

Pitching Powerhouse by Jennifer Berson Jennifer Berson covers a lot of PR how-to’s from media relations tips to business-building strategies to how to build your own PR agency. Become a Media Maven by Christina Nicholson I love Christina Nicholson ’s unvarnished hot takes about what does and doesn’t fly in the world of PR.

Publicity 127

Publicity Small Business Trends Leadership 127

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Connect with her on LinkedIn at www.linkedin.com/in/doreenclark.

Media Relations 117

Media Relations Publicity Media Blogging 117

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. 3) The Best Pitch is no Pitch.

Pitching 60

Pitching Infographics SEO Creativity 60

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. How about we stop doing all this, and maybe engage with them differently , keeping both the media and PR professionals happy? “Now that we have social media, how about replacing that with a Twitter pitch?” Yay or nay… and why?

Pitching 88

Pitching Twitter Social Media Agency 88

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. That fact that 9 in 10 reporters are on Twitter means if media relations is part of your mandate, you need to be on it too.

Twitter 127

Twitter Survey Journalism Social Media 127

Sword and the Script

SEPTEMBER 18, 2018

I understand more about a media company’s ins and outs and the structure and challenges they face. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. Your favorite social media site is… Twitter for research and LinkedIn for building connections.

Media Relations 68

Media Relations Media Insurance Insurance 68

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 28% of reporters said they’d like to spend more time on LinkedIn.

Social Media 108

Social Media Report Survey Media 108

OnePitch

OCTOBER 20, 2022

Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. One of the beautiful, energizing aspects of my role (and media relations in general) is that there is no ‘typical’ day-to-day. Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients.

Media 96

Media Sports Agriculture Pitching 96

Deirdre Breakenridge

JUNE 8, 2016

How do you network on social media with recruiters and potential contacts? What strategies can help new grads and young professionals stand out to recruiters on social media? What’s your social media elevator pitch? You can also post your questions in the #PRStudChat LinkedIn Group. Is PR Right for me?”

Social Media 150

Social Media Pitching How To Media 150

Bad Pitch Blog

JANUARY 9, 2011

In 2007, I wrote a post called " Ready to Pitch a Blog? Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday. Everyone wants to know the secret formula to pitching blogs. The secret is it takes more than pitching. The secret is it takes more than pitching.

Media Relations 104

Media Relations Social Media Media Pitching 104

Cision

MARCH 23, 2016

Every day, journalists receive tons of pitches from communication professionals just like you. Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients.

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Deirdre Breakenridge

APRIL 15, 2019

Now, if you are in the business of influencing the media (like my friends who work in PR), this fragmentation of the media landscape has introduced an entirely new level of complexity to your job. While media relations has always required a great deal of skill, hard work, and luck, in many ways it was pretty simple.

Media 268

Media Data Google Report 268

Bianchi Biz Blog

APRIL 15, 2024

What advice do you have for PR people that want to pitch you? You can find Kevin on LinkedIn , and follow Fleet Equipment on Twitter and Facebook ! In reality, there’s a lot of behind-the-scenes coordination to keep a steady flow of stories and videos coming, so I’m probably taking time to plan a few weeks ahead.

Meeting 102

Meeting Media Journalism Interviews 102

Communications Conversations

SEPTEMBER 10, 2020

Little known fact: You led social media management for the Business Journal during your time there. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I spend a good chunk of my time on media relations and pitching. People thought something was wrong with me.

Radio 167

Radio Journalism Interviews Energy 167

Shift Communications

JULY 1, 2015

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out. Use that to your advantage by referencing that in your pitches.

Twitter 60

Twitter Pitching How To Media 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

FEBRUARY 28, 2023

It takes time to build authority and recognition for your brand or founder and find your pitching groove. They want everything but the kitchen sink in their pitches and press releases. If your PR person edits a pitch or press release to make it shorter, there may a good reason for that. They don’t give PR enough time.

Company 113

Company Publicity Leadership Pitching 113

Communications Conversations

SEPTEMBER 26, 2019

A couple weeks ago, I made a post on LinkedIn lamenting that the media relations game has gotten a lot harder over the last few years. Most top-tier reporters receive 100, 250 or 500 pitches a week for an average of 5 story spots (Fractl). The sentiment seems to be, “the media relations game drove me out of PR.”

Marketing 68

Marketing LinkedIn Media Relations Pitching 68

Newsfile

FEBRUARY 28, 2024

What is Social Media Monitoring? Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g.,

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 167

Technology Publicity Software Pitching 167

Deirdre Breakenridge

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm.

Travel 281

Travel Technology Conference LinkedIn 281