Marketwired

MARCH 3, 2016

Facebook and Twitter started the trend, with YouTube, Instagram and the like, following. This, in turn, helps to really expand and enhance your thought-leadership. Blab could give you the opportunity to do mini-webinars, introductions to new products, or a real-time Q&A through chat. Think about it for a moment.

Leadership 116

Leadership YouTube Video Instagram 116

Onclusive

JUNE 9, 2021

At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How do you go about surfacing the current trends across the media universe? Don’t leave the evaluation until the end of a PR campaign.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Social Media Trends in Startups: Danielle Mullen Owner, Semicolon Bookstore.

Social Media 52

Social Media Trends B2C Media 52

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . We had a book published out of that big project in 2021 – PR Women with Influence: Breaking Through the Ethical and Leadership Challenges.

Ethics 52

Ethics Leadership Training Study 52

Onclusive

MARCH 29, 2022

Finally, you’ll also want to be able to identify trends and predict potential opportunities and issues before they arise, so inquire about these capabilities, as well. And to learn more about PR measurement, register for our upcoming webinar below. CTA: Join us for the Demystifying PR Measurement webinar on March 30th.

Measurement 195

Measurement How To Analysis Data 195

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Register for our free webinar now! Don’t miss Matthew’s free webinar! Want the video creation tips and best practices you need?

Video 120

Video Brand Branding Trends 120

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

NOVEMBER 10, 2021

AI-driven technology behind the Onclusive platform makes it easy for you to set up your media monitoring, social listening and trend tracking from the get-go. During the discussions with the stakeholders, you will collectively decide which actions must be taken and which trends you should continue to monitor on an ongoing basis.

Analysis 195

Analysis Corporate Reputation How To 195

Prohibition

SEPTEMBER 1, 2023

This podcast episode delves into: Managership is learned, and leadership is earned Knowing the business numbers Red flags in pitching Common mistakes in running an agency Focussing on client retention Setting achievable client expectations Are you a born leader? A bad manager is the reason why over 75% of people leave their jobs.

Agency 71

Agency Leadership Training Big Data 71

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry.

B2B 170

B2B Social Media Media Education 170

PRSay

APRIL 16, 2020

However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter. As always, story angles that editors seek will depend on the publication and its audience.

Travel 196

Travel Pitching Airlines Media 196

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. PR professionals collaborate with subject matter experts to create and place bylined articles for thought leadership.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

MAY 22, 2018

B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Booking you on panels at events and webinars may also be more effective in engaging prospects. Thought leadership strategy. The Top 8 PR Trends That Will Empower Your Business. Crisis management. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

NOVEMBER 2, 2017

The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course. Faculty talk trends and current events. She shared her approach on the webinar. Oppe begins with branding and helps students craft their personal narrative.

Communications 116

Communications Case Study Training Reputation 116

wiredPRworks

MAY 23, 2022

Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Social Media Best Practices Social Media Trends Speaker Social Networking Apps Social Networking Tools Social Sales Trainer Storytelling Speaker Technology Strategy for Sales, Marketing, and PR Trailblazing Beyond Thought Leadership Web3.0

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

OCTOBER 22, 2019

Budget Trends by Kantar Media. Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 65

Marketing Survey Study B2B 65

Onclusive

AUGUST 31, 2016

Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. She led a discussion about the traits of the successful PR leader of tomorrow with panelists Jennefer Witter of The Boreland Group, Julia Monti of Mastercard, and KayAnn Schoeneman of Ketchum.

Data-Driven PR 186

Data-Driven PR Data How To Groups 186

Sword and the Script

DECEMBER 21, 2021

However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

APRIL 22, 2020

Other topics addressed in the study include employee satisfaction and trust in the organization; the most trusted go-to sources for information, education, topical trends and channels; how diversity, equity and inclusion initiatives have been adversely impacted; and how companies are preparing for employees’ return to work.

Employee 155

Employee Crisis Survey Study 155

wiredPRworks

JANUARY 13, 2022

As a speaker, he delivers over 50 live keynotes annually and has delivered over 600 hours of virtual training presentations (webinars, video training, and audio presentations). He is the producer of The Rainmaking Podcast and has produced podcasts since 2009.

Strategy 52

Strategy Training Insurance Insurance 52

Bianchi Biz Blog

APRIL 18, 2022

Can you tell us what types of stories, trends or issues are on your radar now? We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Finish this sentence: If I am not reporting, I am …. Just understand the volume of material we get.

Meeting 78

Meeting Automotive Media Newspapers 78

MaccaPR

AUGUST 10, 2020

As marketers, this is the time for us to give away the gift of knowledge and thought leadership. We’re seeing shifts to more webinars of course, but also more video streaming, podcasting, virtual and digital events, and live or prerecorded broadcasts via social channels. Where would I put my chips today? Your website.

B2B 71

B2B Interviews Crisis Trade Shows 71

Offleash

APRIL 29, 2020

We’re also proud to see tech companies rising to the occasion and leaning into their core values when those have never mattered more. Productiv helps businesses manage remote apps and shares COVID-19 data and resources related to video collaboration and remote work.

Healthcare 52

Healthcare Small Business Resources Data 52

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them. Take photos and if you generate enough tips and insight, package the content together into a kit.

Film 78

Film Community YouTube Video 78

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 3) “Thought leadership can’t be outsourced. It’s not just about content, or search, or conferences, or advertising, or a webinar, etc. 1) “That one tactic isn’t king. It needs to be authentic.”. What would you add?

Corporate 73

Corporate Communications Survey Employee 73

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Is it brand awareness, thought-leadership, lead generation, etc.? Host a webinar series for customers? In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

PRSay

APRIL 19, 2017

Brand managers frequently jump on trends, and unless a reporter is writing a trend piece or reporting on how your social media manager made a snafu on Twitter, most of these pitches fall by the wayside. RELATED: Pitch influential editors during the Business Media Pitch Tank Webinar on April 20.].

Pitching 129

Pitching Report Writing Energy 129

PR 20/20

NOVEMBER 7, 2019

Attendees (consider events, webinars). Is there someone on the leadership team with a network worth publishing to more frequently? Accelerators can be organized by status (opportunity, active), priority (high, medium, low) and type (collateral, event, industry trend). Leads (and consider specifying by conversion points).

Marketing 59

Marketing Case Study eBook Strategy 59

PR 20/20

JUNE 26, 2018

For agencies—you see trends that will have an impact across industries, and can put these on outside trends into context for clients. Look for thought leadership across your client and its competition. Top industry articles affecting a client’s business: relevant legislation, economic trends, new technologies introduced, etc.

Industry 58

Industry Insurance Insurance Resources 58

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

Cision

JANUARY 18, 2016

More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. Learn how to create valuable content at Joe Pulizzi’s webinar! Of course, relative to WordPress (3.6 Use proper blog structure. as a strategy for generating back links.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Solo PR Pro

DECEMBER 12, 2017

Demonstrate thought leadership and ensure visibility by emailing past clients with insight on one trend to watch for in 2018. If PR measurement is on your list for 2018, join Karen Swim and Jennifer Zingsheim Phillips on December 12 at 2 pm Eastern for a webinar: How to Overcome Common PR Measurement Obstacles.

Energy 64

Energy Measurement Social Media Leadership 64

PR 20/20

OCTOBER 9, 2018

Our webinars, whitepapers and e-books are great content marketing pieces for our customers, but also great lead generation opportunities for us. Our editorial team watched for trends and pain points to help populate our blog editorial calendars. We repurposed some of the conversations in SlideShare presentations.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR 20/20

SEPTEMBER 28, 2016

Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. If your team isn’t tying content production to bottom-line outcomes, then leadership likely isn’t making the connection either. What Does Your Leadership Worry About? Don’t believe me?

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370