Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry.

B2B 170

B2B Social Media Media Education 170

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. Brand advocates include customers, employees, and influencers. What is User Experience (UX)? What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. Several trends that started in 2021 will grow to carry over into 2022. The trend is moving in this direction.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 3) “Thought leadership can’t be outsourced. 13) “They don’t understand how important it is to have good digital communications tools in an effort to reach all employees in the company.”. 1) “That one tactic isn’t king.

Corporate 74

Corporate Communications Survey Employee 74

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly. Email specialist.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

NOVEMBER 7, 2019

When thinking through audiences, consider: Employees. Attendees (consider events, webinars). Is there someone on the leadership team with a network worth publishing to more frequently? Accelerators can be organized by status (opportunity, active), priority (high, medium, low) and type (collateral, event, industry trend).

Marketing 59

Marketing Case Study eBook Strategy 59

Contently - Strategy

SEPTEMBER 10, 2020

We have a webinar series that we do right now called Real Time Banter. Then there’s the external content marketing and product marketing piece of it, where it’s a combination of thought leadership and educating our clients on how to get the best out of our platform and solutions set, which I think is just as important.

Brand 118

Brand Branding Marketing Facebook 118

PRSay

SEPTEMBER 20, 2021

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but then pushed the date up to Sept. The airline, the first U.S.

Airlines 172

Airlines Employee Communications Exercises 172

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. So, they must be monitored and analysed closely. Identify de-influencers or detractors Yes, that’s right.

Strategy 370

Strategy Communications Reputation Measurement 370

Shift Communications

APRIL 13, 2022

What’s working — distinct thought leadership branding: Thought leadership from the brand and its executives should be cornerstone content on LinkedIn. What’s working — employee and customer advocacy: Provide employees with links and copy to share on social media. Twitter Trends & Changes.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Sword and the Script

MARCH 5, 2019

A survey by Talkwalker, which polled 823 marketing and communications professionals around the world produced an interesting take on current trends in influencer marketing. The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. 1) What departments are managing influencer marketing?

Survey 60

Survey Trends Marketing B2B 60

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

JANUARY 17, 2019

Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Refine that information and share it through media relations, webinars and bylines. Engage your audience with a webinar. Offer a Fresh Perspective. Conduct Surveys.

Leadership 81

Leadership Survey Education Exercises 81

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Discover new ideas amid detailed coverage of emerging trends and opportunities. Share Tweet Share. Entrepreneur.

Blogging 68

Blogging Education Resources Creativity 68

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

JANUARY 9, 2019

As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products. Inspiring your audience to take action calls for more substantial content. Taking the lead.

How To 111

How To Transportation Content Marketing Healthcare 111

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Interviews, profiles, employee updates, press releases – all are based on the written word.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

FEBRUARY 21, 2017

The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals: research, data, sales alignment and ROI. 1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle).

Marketing 65

Marketing System Data Tools 65

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? Employee engagement surveys: 36%.

Marketing 78

Marketing Publicity Survey Study 78

Cision

AUGUST 17, 2015

engineers, scientists and developers who work for a company) are, on average, 22 percentage points more credible than the CEO, a trend that shows across nearly every industry.” Thought Leaders/Employees Surpass CEOs in Credibility. Watch Dorie Clark’s on-demand webinar now! Internal Crisis/Inefficiency Management.

Study 120

Study Engineering Mobile Crisis 120

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 39) Donna Papacosta.

Social Media 120

Social Media Marketing Pinterest Media 120

NewsWhip

MAY 27, 2021

Watch webinar. NewsWhip was a tremendous resource for us, not only to identify what conversations are happening in real time, but what might trend and peak in days and weeks to come. So, these insights really allowed us to get ahead of the trend and give our stories some meat and some sticking power. Read transcript.

Healthcare 78

Healthcare Storytelling Communications Local 78

NewsWhip

FEBRUARY 26, 2021

Watch webinar. Is that a break or a continuation of existing trends? You saw at the top the higher levels of trust in business, we really think it’s important that business actively participate in the public conversation, so we’re telling CEOs, you have to get out there, you have to demonstrate leadership on issues.

Brand 78

Brand Branding Media Government 78

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Marketing predictions.

Marketing 169

Marketing Employee Content Marketing Training 169

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. The application of data in public relations isn’t a new trend. 11 Leadership becomes social. 5 Listening to conversations.

Publicity 164

Publicity Ethics Data Community 164