Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JANUARY 9, 2019

In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain.

How To 111

How To Transportation Content Marketing Healthcare 111

PRSay

MAY 30, 2018

On May 15, PRSA’s Corporate Communications Section hosted a “Digital First” webinar , moderated by Errol Cockfield , senior vice president at MSNBC. You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa.

Strategy 60

Strategy Communications Case Study Data 60

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PRSay

JUNE 11, 2021

Developing a COVID-19 media list, we invited all reporters to our COVID-19-related events, such as our expert media briefings, school webinars and symposia. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. He joined PRSA in 1994.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. B2B Customers Want Thought Leadership. Infographic: B2B Marketing Budgets Focus on Content, Digital. 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report from MarketingProfs.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

NewsWhip

MAY 27, 2021

Watch webinar. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. NewsWhip was a tremendous resource for us, not only to identify what conversations are happening in real time, but what might trend and peak in days and weeks to come.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”.

Marketing 78

Marketing Publicity Survey Study 78

PR 20/20

MAY 23, 2017

As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. Sign up for free ebooks, webinars and other resources (i.e. Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices. If we missed you, let us know.

Resources 53

Resources Marketing SEO Engineering 53

Contently - Strategy

NOVEMBER 8, 2023

It goes beyond adapting to changing trends; it’s about crafting experiences that resonate with audiences across different channels. Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness.

B2C 52

B2C Case Study B2B Content Marketing 52

Waxing UnLyrical

JANUARY 17, 2019

Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Refine that information and share it through media relations, webinars and bylines. Engage your audience with a webinar. Offer a Fresh Perspective. Conduct Surveys.

Leadership 81

Leadership Survey Education Exercises 81